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I craft visuals that tell clear stories, strengthen brand presence, and drive measurable results. With experience across fintech, proptech, and telco brands, I blend brand thinking, data insight, and hands-on design to deliver creative work that is both strategic and visually compelling. My approach combines scalability, consistency, and performance-driven execution transforming business needs into effective multi-channel communication.…I craft visuals that tell clear stories, strengthen brand presence, and drive measurable results. With experience across fintech, proptech, and telco brands, I blend brand thinking, data insight, and hands-on design to deliver creative work that is both strategic and visually compelling. My approach combines scalability, consistency, and performance-driven execution transforming business needs into effective multi-channel communication.

Niko Dwi Cahyo

Brand Designer, Graphic Designer, Art Director

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I craft visuals that tell clear stories, strengthen brand presence, and drive measurable results. With experience across fintech, proptech, and telco brands, I blend brand thinking, data insight, and hands-on design to deliver creative work that is both strategic and visually compelling. My approach combines scalability, consistency, and performance-driven execution transforming business needs into effective multi-channel communication.…I craft visuals that tell clear stories, strengthen brand presence, and drive measurable results. With experience across fintech, proptech, and telco brands, I blend brand thinking, data insight, and hands-on design to deliver creative work that is both strategic and visually compelling. My approach combines scalability, consistency, and performance-driven execution transforming business needs into effective multi-channel communication.

Available to hire

I craft visuals that tell clear stories, strengthen brand presence, and drive measurable results. With experience across fintech, proptech, and telco brands, I blend brand thinking, data insight, and hands-on design to deliver creative work that is both strategic and visually compelling. My approach combines scalability, consistency, and performance-driven execution transforming business needs into effective multi-channel communication.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Indonesian

Fluent

English

Advanced

Work Experience

Creative Designer at Indosat Ooredoo Hutchison

January 1, 2024 - November 23, 2025

Part of the Media Team, driving creative efficiency, performance-led creative strategy, and cross-channel integration. Drove creative automation to accelerate large-scale content production, including template systems, brand asset repositories, and streamlined workflows. Leveraged AI tools to produce high-volume visuals and UGC-style videos with consistent brand alignment and faster turnaround time. Supported acquisition to retention efforts by aligning creative messaging, onboarding clarity, and product education content with audience intent. Translated user behavior and performance data (CTR, conversion, churn indicators) into actionable creative insights for communication planning. Designed and optimized ATL, BTL, and digital visual assets based on continuous performance learning.

Freelance Designer at Metronome Creative Agency

August 1, 2022 - August 1, 2022

Focused on executing high-quality in-app visual designs within Tokopedia’s ecosystem, particularly for Official Store and Mall categories. Delivered precise, on-brand in-app product visuals optimized for Tokopedia’s retail environment and user experience. Adapted creative concepts into multiple in-app formats, ensuring clarity, consistency, and strong visual hierarchy across placements.

Brand Designer at Pinhome

January 31, 2024 - January 31, 2024

Played a key role in shaping Pinhome’s brand transformation and multi-channel communication ecosystem. Developed Pinhome 2.0, a comprehensive brand refresh including new logo, color system, user-persona based communication framework, and brand voice. Provided art direction for multi-channel brand campaigns, guiding visual language, narrative flow, and creative cohesion across ATL, BTL and digital channels. Supported high-visibility product launches and strategic initiatives, crafting narrative structures and campaign materials. Worked with performance marketing to establish a data-driven creative workflow, enabling iterative design improvements based on insights. I craft visuals that tell clear stories, strengthen brand presence, and drive measurable results.

Graphic Designer at Advance AI Group

March 1, 2021 - March 1, 2021

Part of the marketing team for the fintech business in Indonesia (Kredit Pintar and Atome), developing visual designs that align with brand objectives, communication goals, and performance needs. Designed multi-format social content, paid performance visuals, email blasts, and in-app creatives that clearly articulated fintech value propositions and strengthened message delivery across digital channels. Collaborated with product and UI design teams to develop UI one-pager brand campaigns and produce supporting illustrations, ensuring a unified communication flow across product experience. Elevated Atome’s brand launch and activation in Indonesia by producing key visual assets and on-ground communication materials, maintaining precise alignment between messaging hierarchy and visual structure to deliver clear, consistent communication across the full marketing funnel.

Motion Grapher at Edukreasi

August 1, 2018 - August 1, 2018

Produced motion graphics and 2D animation assets for educational videos and learning games. Created 2D animations, motion graphics, and visual transitions to enhance learning content quality and engagement. Designed illustrations for characters, backgrounds, props, scenery, and UI elements used across video and game learning modules. Responsible for shaping the overall 2D visual style, ensuring consistency, clarity, and educational effectiveness across all visual elements.