RECKLESS WALLTZ is a celebration of Nasimo’s work from the past 30 years. An artist well known for his exploration of spirituality and emotional transcendence. The book is a reflection of his work throughout the years, representing the various stages of the artist’s evolution. It contains unreleased works, sketches and a glimpse into his world. Instead of showcasing his work chronologically, it’s divided into 7 chapters, each reflecting a state of mind – from primal to elevated. RECKLESS WALLTZ reflects the emotions every person goes through. It touches on themes such as anger, love and spirituality. Throughout the project, I regularly visited Nasimo in his studio, gaining insight into his art and everyday life. It was an essential part of the process as we could make the book an experience that reflects him both as an artist and a person. We captured techniques that developed his unique style into details and design decisions inside the book.

HIVEKEY is an honest honey brand defined by its firm commitment to prioritising bee health over profit. The beekeepers of HIVEKEY refuse to use any sugar or sugar derivatives as food for the colonies and instead leave behind enough honey for the bees to thrive in an optimal environment, resulting in a vibrant, healthy, and ethically produced product.

The name reflects HIVEKEY’s bold and transparent approach to beekeeping. The slang term “high-key,” meaning something clear and expressed with intensity, is merged with “hive” to hint at the meticulous approach of the company’s beekeepers while also heightening awareness of the brand’s ambition to reshape the way we think about honey.

The visual identity plays with the fluid, sticky character of the product, while the verbal identity foregrounds “honey,” reinforcing clarity and openness that are in line with the brand.

The main goal was to differentiate NÓURA from its competitors who often come across as cold, unapproachable, and visually unappealing. Together with the client, we set out to shift this perception by creating a fresh, friendly brand that not only looks welcoming but also communicates in a clear, easy-to-understand way. The scope of the project covered everything from naming and strategic foundation, crafting the visual identity and packaging, product photography and social media design. To bring it all together,

I also built a fully functional Shopify e-commerce website, giving NÓURA a cohesive presence across every touchpoint. Following the launch, the brand gained traction quickly, generating strong revenue within the first few months. Now, three years later, NÓURA has established itself as a solid name within the supplement space in Bulgaria. The brand has also received positive feedback from both customers and the social media creators it collaborates with, particularly for its distinctive visual style.