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I am a self-taught graphic, web, and UI/UX designer with 16 years of hands-on experience delivering branding, websites, and marketing assets for international clients. I love crafting cohesive visual identities and user-friendly digital experiences that help brands stand out. As a Lead Designer and Creative Director, I shape visual identities and drive usability and conversions across digital and marketing channels. I thrive in cross-functional teams, streamline design workflows, and create reusable assets to support growth.…I am a self-taught graphic, web, and UI/UX designer with 16 years of hands-on experience delivering branding, websites, and marketing assets for international clients. I love crafting cohesive visual identities and user-friendly digital experiences that help brands stand out. As a Lead Designer and Creative Director, I shape visual identities and drive usability and conversions across digital and marketing channels. I thrive in cross-functional teams, streamline design workflows, and create reusable assets to support growth.

Nikolina Šegan

Creative Director, Graphic Designer, Web Designer, +2

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I am a self-taught graphic, web, and UI/UX designer with 16 years of hands-on experience delivering branding, websites, and marketing assets for international clients. I love crafting cohesive visual identities and user-friendly digital experiences that help brands stand out. As a Lead Designer and Creative Director, I shape visual identities and drive usability and conversions across digital and marketing channels. I thrive in cross-functional teams, streamline design workflows, and create reusable assets to support growth.…I am a self-taught graphic, web, and UI/UX designer with 16 years of hands-on experience delivering branding, websites, and marketing assets for international clients. I love crafting cohesive visual identities and user-friendly digital experiences that help brands stand out. As a Lead Designer and Creative Director, I shape visual identities and drive usability and conversions across digital and marketing channels. I thrive in cross-functional teams, streamline design workflows, and create reusable assets to support growth.

Available to hire

I am a self-taught graphic, web, and UI/UX designer with 16 years of hands-on experience delivering branding, websites, and marketing assets for international clients. I love crafting cohesive visual identities and user-friendly digital experiences that help brands stand out.

As a Lead Designer and Creative Director, I shape visual identities and drive usability and conversions across digital and marketing channels. I thrive in cross-functional teams, streamline design workflows, and create reusable assets to support growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Advanced

Spanish; Castilian

Intermediate

Serbian

Fluent

Work Experience

Lead Designer & Creative Director at Saint James School of Medicine (via 42 North Marketing – Chicago, USA)

November 1, 2023 - Present

Lead Designer and Creative Director responsible for the Caribbean-based medical university's overall visual identity and creative direction. Owned design initiatives across digital and marketing channels, ensuring brand consistency and high visual standards. Designed and optimized websites and landing pages with a strong focus on usability, clarity, and conversion. Created marketing materials including digital ads, social media assets, presentations, and print-ready materials. Collaborated with marketing, admissions, and internal teams to support student recruitment and brand positioning. Developed and maintained visual guidelines and reusable design assets.

Lead Graphic / Web Designer and Creative Director at Independent / Startup Marketing Agency

January 1, 2022 - November 1, 2023

Led branding, logo design, and graphic design for a startup marketing agency serving clients across multiple industries including legal services, logistics, healthcare, and professional sectors. Defined and executed the overall creative direction across branding, digital, and marketing projects. Designed complete brand identities, marketing materials, and websites tailored to client goals and industry standards. Developed user-focused websites and landing pages with emphasis on usability, clarity, and conversion optimization. Managed multiple client projects, established design workflows, visual standards, and reusable assets. Directly communicated with clients, gathered requirements, presented concepts, and incorporated feedback.

Graphic Designer (Self-Employed) at Self-Employed

November 1, 2009 - Present

Self-employed graphic designer providing branding, logo design, and marketing materials to international clients. Built long-term client relationships while delivering cohesive visual identities and marketing collateral across industries such as healthcare, legal, and logistics. Gained experience through participation in logo design competitions and ongoing client engagements, establishing design workflows and reusable assets.