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Hi there! I’m a social media content strategist with 4+ years of experience managing organic channels and executing content strategies for consumer, lifestyle, and DTC brands across Instagram, TikTok, and Facebook. I specialize in visual storytelling, brand identity development, and building engaged communities ahead of and following product launches. I’ve produced platform-native content that has reached scale, including 10M+ views and a 40K TikTok following built from zero. I work independently with photographers, designers, and influencers to deliver high-quality content on deadline. I’m currently pursuing a Master of Marketing at Schulich School of Business. I’m continually refining content programs and creative briefs to maximize reach and engagement, while keeping brand standards intact across all channels. I thrive in collaborative setups and enjoy translating data insights into creative direction for ongoing campaigns and launches.…Hi there! I’m a social media content strategist with 4+ years of experience managing organic channels and executing content strategies for consumer, lifestyle, and DTC brands across Instagram, TikTok, and Facebook. I specialize in visual storytelling, brand identity development, and building engaged communities ahead of and following product launches. I’ve produced platform-native content that has reached scale, including 10M+ views and a 40K TikTok following built from zero. I work independently with photographers, designers, and influencers to deliver high-quality content on deadline. I’m currently pursuing a Master of Marketing at Schulich School of Business. I’m continually refining content programs and creative briefs to maximize reach and engagement, while keeping brand standards intact across all channels. I thrive in collaborative setups and enjoy translating data insights into creative direction for ongoing campaigns and launches.

Nikta Nateghian

Brand Strategist, Marketing Strategist, Influencer Marketing Manager, +4

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Hi there! I’m a social media content strategist with 4+ years of experience managing organic channels and executing content strategies for consumer, lifestyle, and DTC brands across Instagram, TikTok, and Facebook. I specialize in visual storytelling, brand identity development, and building engaged communities ahead of and following product launches. I’ve produced platform-native content that has reached scale, including 10M+ views and a 40K TikTok following built from zero. I work independently with photographers, designers, and influencers to deliver high-quality content on deadline. I’m currently pursuing a Master of Marketing at Schulich School of Business. I’m continually refining content programs and creative briefs to maximize reach and engagement, while keeping brand standards intact across all channels. I thrive in collaborative setups and enjoy translating data insights into creative direction for ongoing campaigns and launches.…Hi there! I’m a social media content strategist with 4+ years of experience managing organic channels and executing content strategies for consumer, lifestyle, and DTC brands across Instagram, TikTok, and Facebook. I specialize in visual storytelling, brand identity development, and building engaged communities ahead of and following product launches. I’ve produced platform-native content that has reached scale, including 10M+ views and a 40K TikTok following built from zero. I work independently with photographers, designers, and influencers to deliver high-quality content on deadline. I’m currently pursuing a Master of Marketing at Schulich School of Business. I’m continually refining content programs and creative briefs to maximize reach and engagement, while keeping brand standards intact across all channels. I thrive in collaborative setups and enjoy translating data insights into creative direction for ongoing campaigns and launches.

Available to hire

Hi there! I’m a social media content strategist with 4+ years of experience managing organic channels and executing content strategies for consumer, lifestyle, and DTC brands across Instagram, TikTok, and Facebook. I specialize in visual storytelling, brand identity development, and building engaged communities ahead of and following product launches. I’ve produced platform-native content that has reached scale, including 10M+ views and a 40K TikTok following built from zero. I work independently with photographers, designers, and influencers to deliver high-quality content on deadline. I’m currently pursuing a Master of Marketing at Schulich School of Business.

I’m continually refining content programs and creative briefs to maximize reach and engagement, while keeping brand standards intact across all channels. I thrive in collaborative setups and enjoy translating data insights into creative direction for ongoing campaigns and launches.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Brand Marketing Manager at GSS Furniture

June 1, 2025 - Present

Delivered full "from-zero" growth by taking the brand from no daily orders to consistent daily sales within five months through a full rebrand, Shopify redesign, optimized content, and targeted Meta campaigns. Built and scaled an influencer program of 100+ nano/micro creators (1K–70K), organized geographically, generating steady UGC, running partnership ads, and increasing engagement. Hired and managed two team members to support scaling operations.

Social Media Manager at Yonge & Eist

November 1, 2024 - January 1, 2025

Managed TikTok, Instagram, and Facebook for Henry’s Camera Store (33K+ followers) and three additional client accounts, including UHN. Led a Henry’s Camera Store giveaway campaign that generated 2.5K+ engagements and boosted cross-platform follower growth. Directed influencer briefs and approvals with calendars and sign-offs for seamless campaign execution.

Marketing Strategist at Upskill Trainers Inc.

June 1, 2024 - November 1, 2024

Represented the company at national career fairs, engaging 100+ prospects to boost visibility and lead generation. Directed social and email campaigns (1,300+ recipients, 64% open rate) to drive engagement and optimize ROI. Supervised interns and delivered data-driven performance reports to inform leadership decisions.

Digital Marketing Manager at Self-Employed

January 1, 2022 - Present

Independent digital marketing specializing in creative strategy, content production, and brand growth. Designed promotional materials and content that led to viral reach and follower growth. Developed strategic video and content concepts for clients in health, beauty, and real estate, driving visibility and engagement.

Influencer Talent Manager at Creative Studio Inc.

November 1, 2020 - April 1, 2024

Negotiated and secured 60+ paid brand deals generating over $300K in influencer revenue. Built and maintained partnerships with 20+ brands including Sony, EA Games, and Raid: Shadow Legends, increasing recurring collaborations by 50%. Advised talent on pricing, deliverables, and brand fit, driving a 35% rise in average deal value.

Beauty Technician & Mentor at Forouz Beauty

March 1, 2018 - October 1, 2020

Engaged clients through effective communication and service excellence, building strong customer relationships. Trained new lash technicians to maintain quality standards and procedural consistency, demonstrating leadership and mentorship. Leveraged online promotion and self-marketing to attract and retain clients, driving overall business growth.

Marketing Manager at Get Set Style Furniture (GSS Furniture)

June 1, 2025 - Present

Led social media content strategy for a DTC brand launch, developing a comprehensive content calendar across Instagram and TikTok that established the brand's visual identity and drove a 47% increase in engagement within the first months of operation. Created, curated, and scheduled content across platforms using social media management tools, maintaining consistent publishing cadence while adapting formats to platform best practices and trending content styles. Collaborated with photographers, designers, and a 100+ creator network to produce high-quality visual content, overseeing briefs, creative direction, and UGC alignment across channels. Monitored and reported on social media performance metrics including reach, engagement, and traffic, using data to optimize content output and refine campaign direction on an ongoing basis.

Social Media & Content Consultant at Self-Employed

January 1, 2022 - Present

Created platform-native visual content for beauty, health, and lifestyle brands, growing a personal TikTok channel to 40K followers with content reaching 10M+ organic views through strong hook structure, visual identity, and trend awareness. Worked independently with clients to develop content strategies, produce visual assets, and deliver on brief, meeting deadlines across multiple concurrent engagements in the beauty and lifestyle space. Produced and edited short-form video content using Adobe Premiere Pro, CapCut, and DaVinci Resolve, maintaining distinct brand voice and visual standards across TikTok, Instagram, and YouTube.

Influencer Partnerships Manager at Creative Studio Inc.

November 1, 2020 - April 30, 2024

Developed content strategies and creative briefs for 60+ influencer partnerships across beauty and lifestyle brands, collaborating with creators to produce high-quality visual content that met brand standards and campaign objectives. Oversaw contracts, deliverables, and timelines across 60+ partnerships generating $300K+ in campaign revenue. Advised creators on content strategy and brand alignment to improve campaign performance and repeat collaborations.

Beauty Consultant & Social Media Support at Forouz Beauty Clinic (P.T)

March 1, 2019 - October 31, 2020

Supported digital marketing initiatives alongside client-facing beauty consultations, contributing to social content, website updates, and printed promotional materials. Managed online community engagement and client inquiries while helping maintain consistent brand standards and trust in the beauty and self-care space. Trained and mentored new lash technicians, ensuring service quality, brand standards, and adherence to clinic procedures.