Hi, I’m Nilee, a creative and results-driven Social Media Content Creator + Manager with 3+ years of experience building vibrant online communities across Instagram, TikTok, and other digital platforms. I specialise in UGC work. I’ve launched high-impact campaigns and grown authentic audiences for hospitality, travel, and lifestyle brands — including a hospitality brand with 80K+ monthly engagement and a personal lifestyle platform with 17K+ followers. I love storytelling, travel, and food, and I enjoy turning everyday moments into inspiring content while delivering measurable results. I combine narrative visuals with practical growth tactics: developing content calendars, collaborating with local influencers, and delivering campaigns that resonate with audiences while staying true to brand identity. I thrive in roles that fuse creativity with strategy, and I’m passionate about experimentation, learning, and building strong brand visibility through engaging, authentic content.…

Nilee

Hi, I’m Nilee, a creative and results-driven Social Media Content Creator + Manager with 3+ years of experience building vibrant online communities across Instagram, TikTok, and other digital platforms. I specialise in UGC work. I’ve launched high-impact campaigns and grown authentic audiences for hospitality, travel, and lifestyle brands — including a hospitality brand with 80K+ monthly engagement and a personal lifestyle platform with 17K+ followers. I love storytelling, travel, and food, and I enjoy turning everyday moments into inspiring content while delivering measurable results. I combine narrative visuals with practical growth tactics: developing content calendars, collaborating with local influencers, and delivering campaigns that resonate with audiences while staying true to brand identity. I thrive in roles that fuse creativity with strategy, and I’m passionate about experimentation, learning, and building strong brand visibility through engaging, authentic content.…

Available to hire

Hi, I’m Nilee, a creative and results-driven Social Media Content Creator + Manager with 3+ years of experience building vibrant online communities across Instagram, TikTok, and other digital platforms. I specialise in UGC work.
I’ve launched high-impact campaigns and grown authentic audiences for hospitality, travel, and lifestyle brands — including a hospitality brand with 80K+ monthly engagement and a personal lifestyle platform with 17K+ followers. I love storytelling, travel, and food, and I enjoy turning everyday moments into inspiring content while delivering measurable results.

I combine narrative visuals with practical growth tactics: developing content calendars, collaborating with local influencers, and delivering campaigns that resonate with audiences while staying true to brand identity. I thrive in roles that fuse creativity with strategy, and I’m passionate about experimentation, learning, and building strong brand visibility through engaging, authentic content.

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Language

English
Fluent

Work Experience

Social Media & Content Manager at Icon Brands Global
January 1, 2025 - Present
Independently planned and executed the full digital launch for Singh Street Cha, growing its Instagram from 0 to 1,264 followers in the first month and generating a queue of customers on opening day without external media or agency support. Produced culturally relevant, high-performing content across Instagram and TikTok, contributing to an average monthly engagement of over 80,000 through reels, stories, and interactive posts. Built and managed tailored influencer outreach campaigns across Aberdeen and Edinburgh, securing authentic partnerships and organic brand exposure. Created and maintained a consistent content calendar, handling all content production aspects from concept to publishing aligned with brand identity and promotions. Analyzed content performance metrics to refine strategies in real time, optimizing reach, engagement, and audience growth. Monitored and managed customer communications across multiple venue email inboxes and Google Business pages, actively responding to
Digital Content Creator at Self-Employed
January 1, 2021 - Present
Built and managed a personal Instagram platform (@_nileeg) with over 17,000 followers and an average monthly engagement of over 90,000, producing lifestyle, food, and culture-focused content that resonates with a highly engaged audience. Developed, filmed, and edited original photo and video content tailored to platform trends and brand collaborations, consistently achieving strong reach, saves, and shares. Partnered with various brands to deliver authentic, results-driven campaigns, overseeing creative direction, storytelling, execution, and performance reporting. Stayed current with platform algorithms and content trends such as reels, SEO-driven captions, and audio trends, optimizing strategies to maintain visibility and growth. Fostered an active online community through direct interaction and audience engagement, contributing to long-term trust, loyalty, and sustained growth.
Student Ambassador - Content Creator at Nottingham Trent University
December 31, 2022 - August 27, 2025
Represented the university at campus tours, open days, and virtual events, effectively engaging prospective students, parents, and visitors to communicate key information in a friendly, professional manner. Created digital and on-site content including videos, blogs, social posts, and visual guides to promote student life, academic opportunities, and campus culture, contributing to the university’s social media and outreach strategy. Balanced ambassador duties with academic commitments, demonstrating strong time management delivering quality content and consistent support for university initiatives. Responded to online inquiries via email, social platforms, and student forums, offering helpful, timely, and personalized guidance to prospective students from diverse backgrounds. Collaborated with university staff and fellow ambassadors to plan and deliver successful events and campaigns, ensuring a consistent and positive brand experience throughout.
Content Creator / Social Media Manager at Icon Brands Global
January 1, 2025 - September 1, 2025
Independently planned and executed the digital launch for Singing Street Cha, growing its Instagram to 1,264 followers in the first month and generating 80,000+ monthly engagement; built genuine community excitement and drove real-world turnout through organic storytelling.
Content Creator at Self-Employed (Instagram: @_nileegamage)
January 1, 2021 - Present
Built a personal lifestyle-focused Instagram with 17,000+ followers and 90,000+ average monthly engagement. Created original photo and video content around food, travel, and culture, collaborating with brands to deliver authentic, results-driven campaigns.
Student Ambassador - Content Creator at Nottingham Trent University
September 1, 2021 - December 1, 2022
Represented the university at campus tours, open days, and virtual events; created digital and on-site content (videos, blogs, social posts, visual guides) to promote student life and opportunities; balanced ambassador duties with academic commitments; responded to online inquiries with helpful guidance; collaborated with university staff and fellow ambassadors to plan events and campaigns.
Content & Campaign Manager at Icon Brands Global
January 1, 2025 - September 1, 2025
Produced visually engaging and narrative-driven content across Instagram and TikTok, including reels, stories, and interactive posts designed to spark curiosity and connections; built and managed a local influencer network; designed and executed a content strategy and calendar; oversaw end-to-end production and delivered campaigns focused on storytelling to elevate brand visibility.

Education

Masters in International Fashion Management at Nottingham Trent University
September 1, 2021 - December 31, 2022
Bachelor’s Degree in Business Administration (Hons) at University Of Bedfordshire
August 1, 2017 - December 31, 2019
Higher National Diploma In Clothing Technology at Brandix College of Textile Technology
January 1, 2015 - January 31, 2016

Qualifications

Collaborative Online International Learning Project with Humber College Canada
January 11, 2030 - January 30, 2026
Collaborative Online International Learning Project (COIL) with Humber College Canada
January 11, 2030 - January 30, 2026

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Education, Consumer Goods