About
NIIT is a leading online learning platform offering certification programs in data science, digital marketing, cloud computing, and more—designed by industry experts with career support for learners.
Problem
NIIT was struggling to compete with established players like UpGrad, Simplilearn, and Great Learning. They lacked visibility for high-intent keywords and needed to increase relevant traffic and organic conversions.
Solution
Created SEO-optimized content and built over 10,000 backlinks.
-Developed city-specific landing pages (e.g., Mumbai, Bangalore, Hyderabad).
-Improved technical SEO: implemented schema markup, added HTML sitemaps, and optimized meta tags.
-Ran a 4-month influencer campaign to boost visibility and credibility.
Result
-Keyword rankings improved from the 7th page to the 3rd page for core terms like “digital marketing course.”
-Achieved a 200% increase in traffic.
-Generated 500+ high-quality leads from influencer outreach.…About
NIIT is a leading online learning platform offering certification programs in data science, digital marketing, cloud computing, and more—designed by industry experts with career support for learners.
Problem
NIIT was struggling to compete with established players like UpGrad, Simplilearn, and Great Learning. They lacked visibility for high-intent keywords and needed to increase relevant traffic and organic conversions.
Solution
Created SEO-optimized content and built over 10,000 backlinks.
-Developed city-specific landing pages (e.g., Mumbai, Bangalore, Hyderabad).
-Improved technical SEO: implemented schema markup, added HTML sitemaps, and optimized meta tags.
-Ran a 4-month influencer campaign to boost visibility and credibility.
Result
-Keyword rankings improved from the 7th page to the 3rd page for core terms like “digital marketing course.”
-Achieved a 200% increase in traffic.
-Generated 500+ high-quality leads from influencer outreach.WW…