Nilesh Parashar

Available to hire

I’m an SEO professional with 5 years of experience driving organic growth across large-scale platforms in AU/NZ markets, with a strong technical SEO foundation and a focus on measurable outcomes.

About

I’m an SEO professional with 5 years of experience driving organic growth across large-scale platforms in AU/NZ markets, with a strong technical SEO foundation and a focus on measurable outcomes. I’ve led SEO work for Australia and New Zealand job and employer pages, improved organic performance through ongoing content and technical optimization, and built landing pages that helped generate substantial organic traffic.

I partner closely with product, engineering, and content teams to implement SEO changes end-to-end—from technical audits (crawl, indexing, canonicals, schema, and site structure) to A.I.-assisted workflows for structured content drafts and SERP analysis. I also build reporting using tools like Google Search Console, GA4, and Looker Studio to keep stakeholders aligned while continuously experimenting to improve visibility, relevance in AI/LLM responses, and conversion-driving organic job applications.

  • Joined August 2024

Languages

  • EnglishIntermediate
  • HindiFluent

Industry experience

  • Education
  • Software & Internet
  • Other
  • Professional Services

More experts in Mumbai, India

Projects · 1

NIIT SEO Case Study

About NIIT is a leading online learning platform offering certification programs in data science, digital marketing, cloud computing, and more—designed by industry experts with career support for learners. Problem NIIT was struggling to compete with established players like UpGrad, Simplilearn, and Great Learning. They lacked visibility for high-intent keywords and needed to increase relevant traffic and organic conversions. Solution Created SEO-optimized content and built over 10,000 backlinks. -Developed city-specific landing pages (e.g., Mumbai, Bangalore, Hyderabad). -Improved technical SEO: implemented schema markup, added HTML sitemaps, and optimized meta tags. -Ran a 4-month influencer campaign to boost visibility and credibility. Result -Keyword rankings improved from the 7th page to the 3rd page for core terms like “digital marketing course.” -Achieved a 200% increase in traffic. -Generated 500+ high-quality leads from influencer outreach.

  • SEO Expert

Work experience

SEO Analyst · Prosple Pty LtdJan 2024 – Present · 2 yrs 11 mos

Drove SEO growth for one of Australia’s largest graduate and internship job platforms, increasing organic job applications by 90% since joining (applications as a core business KPI). Owned SEO for Prosple’s Australia and New Zealand sites across thousands of job, employer, and career pages. Created landing pages for keywords with zero search volume (per Ahrefs), and iterated content continuously; some pages now generate 7,000+ organic clicks per month. Tested blog formats and content structure to improve visibility in AI overviews and LLM-generated answers. Ran technical audits covering crawling, indexing, canonicals, schema, and site structure. Built AI-assisted workflows to prepare structured first drafts for writers using SERP research and automated QA checks, and developed custom tooling for SERP analysis and Reddit insight using prompt-based automation.

SEO Executive · Prakriya Digital Pvt LtdJan 2021 – Jan 2024 · 3 yrs 1 mo

Worked across technical SEO, on-page optimization, content, and link building for client websites. Managed SEO for an edtech client targeting keywords with 70,000–90,000 monthly searches. Improved rankings by moving key terms from page seven to page one through content improvements and link building. Conducted technical audits for crawl errors, indexing issues, internal linking gaps, and schema. Collaborated with content teams to plan and improve SEO content, and supported link-building campaigns in competitive niches. Managed large keyword groupings and planned content around search intent and conversion goals, coordinating with product and engineering teams to prioritize SEO fixes into sprint cycles. Reported performance via Google Search Console, GA4, and Looker Studio for senior stakeholders.

Education

Bachelor of Arts in Multimedia and Mass Communication - Advertising · KPB H Hinduja College of Commerce2019 – 2022

Certifications and awards

Bachelor of Arts in Multimedia and Mass Communication2019 – 2022

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