Social Media Specialist at Toyota of Orlando + Toyota of Clermont

Own day-to-day management of Instagram, TikTok, YouTube Shorts, and Facebook for two high-visibility consumer brands. Created recurring short-form, UGC-style video content (“Toyota Monday”) optimized for Instagram Reels and TikTok, blending brand storytelling with platform-native trends. Actively manage comments, DMs, and community interactions to maintain a positive, informative, and brand-safe environment. Monitor sentiment and engagement trends, escalating sensitive conversations and high-impact feedback to leadership when appropriate. Partner with marketing, sales, and product stakeholders to align social platforms with campaigns, launches, and go-to-market initiatives. Lead reporting and optimization using GA4, Meta Business Suite, and UTM tracking. Increased Instagram reach by 390%, TikTok views by 176%, and Facebook engagement by 75% YoY through platform-specific strategy and community-focused content.

Founder & Lead Digital Strategist at Nina Kay Digital

Lead social strategy and platform management for founder-led and consumer brands across lifestyle, automotive, and small business sectors. Manage founder's social presence, publishing approved content, supporting leadership, engaging audiences, and identifying opportunities for dialogue and amplification. Build trust-driven communities through consistent voice, thoughtful engagement, and audience-first content strategies. Support platform launches, growth initiatives, and ongoing optimization across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.

Social Media Manager & Content Strategist at 3 N2 Sportswear

Managed social platforms, community engagement, and content creation while collaborating with athletes and creators to bring the brand to life and build audience trust.

Social Media Specialist at Toyota of Orlando & Toyota of Clermont

Own day-to-day management of Instagram, TikTok, YouTube Shorts, and Facebook for two high-visibility consumer brands. Created recurring short-form, UGC-style video content, and led community management, sentiment monitoring, and cross-functional collaboration. Drove platform-wide optimization using GA4, Meta Business Suite, and UTM tracking, delivering measurable growth in reach and engagement.