An award-winning Marketing and Communications leader with over 17 years of regional experience, I’ve led multi-market teams to deliver 20% growth in social media followers, an average 23% ROI on digital campaigns, and managed websites with over 1.3M annual views. I bring a proven record of driving brand growth, digital innovation, and customer engagement across six countries — all while ensuring cohesive brand storytelling and exceptional user experience. My experience spans multiple major industries including Travel and Hospitality, Media, Technology, Pharmaceuticals and Finance where I’ve led destination marketing, digital strategy, brand partnerships, and integrated communications initiatives. I focus on translating insights into meaningful impact — from launching results-driven media and partnership campaigns that increased newsletter open rates to 25% across 97,000 subscribers, to elevating visibility and revenue across diverse regional markets. Recognised for my creativity and strategic excellence, I’ve contributed to acclaimed marketing initiatives featured in global publications, strengthening brand reputation and driving commercial success. I’m passionate about blending insight, innovation, and influence to craft marketing ecosystems that inspire audiences and accelerate sustainable business growth. Core Competencies: Digital & Social Media Marketing | SEO/SEM | Integrated Marketing | Branding & Communications | Public Relations | Internal & Corporate Communications | Cross-Functional Marketing I Customer Relations | Scaling Sales I’m passionate about inspiring teams, shaping meaningful brand stories, and delivering results that matter. If you’re looking to collaborate with a strategic, creative, and globally experienced marketing professional - let's connect!

Nina Nirmawaty

An award-winning Marketing and Communications leader with over 17 years of regional experience, I’ve led multi-market teams to deliver 20% growth in social media followers, an average 23% ROI on digital campaigns, and managed websites with over 1.3M annual views. I bring a proven record of driving brand growth, digital innovation, and customer engagement across six countries — all while ensuring cohesive brand storytelling and exceptional user experience. My experience spans multiple major industries including Travel and Hospitality, Media, Technology, Pharmaceuticals and Finance where I’ve led destination marketing, digital strategy, brand partnerships, and integrated communications initiatives. I focus on translating insights into meaningful impact — from launching results-driven media and partnership campaigns that increased newsletter open rates to 25% across 97,000 subscribers, to elevating visibility and revenue across diverse regional markets. Recognised for my creativity and strategic excellence, I’ve contributed to acclaimed marketing initiatives featured in global publications, strengthening brand reputation and driving commercial success. I’m passionate about blending insight, innovation, and influence to craft marketing ecosystems that inspire audiences and accelerate sustainable business growth. Core Competencies: Digital & Social Media Marketing | SEO/SEM | Integrated Marketing | Branding & Communications | Public Relations | Internal & Corporate Communications | Cross-Functional Marketing I Customer Relations | Scaling Sales I’m passionate about inspiring teams, shaping meaningful brand stories, and delivering results that matter. If you’re looking to collaborate with a strategic, creative, and globally experienced marketing professional - let's connect!

Available to hire

An award-winning Marketing and Communications leader with over 17 years of regional experience, I’ve led multi-market teams to deliver 20% growth in social media followers, an average 23% ROI on digital campaigns, and managed websites with over 1.3M annual views. I bring a proven record of driving brand growth, digital innovation, and customer engagement across six countries — all while ensuring cohesive brand storytelling and exceptional user experience.

My experience spans multiple major industries including Travel and Hospitality, Media, Technology, Pharmaceuticals and Finance where I’ve led destination marketing, digital strategy, brand partnerships, and integrated communications initiatives. I focus on translating insights into meaningful impact — from launching results-driven media and partnership campaigns that increased newsletter open rates to 25% across 97,000 subscribers, to elevating visibility and revenue across diverse regional markets.

Recognised for my creativity and strategic excellence, I’ve contributed to acclaimed marketing initiatives featured in global publications, strengthening brand reputation and driving commercial success. I’m passionate about blending insight, innovation, and influence to craft marketing ecosystems that inspire audiences and accelerate sustainable business growth.

Core Competencies:
Digital & Social Media Marketing | SEO/SEM | Integrated Marketing | Branding & Communications | Public Relations | Internal & Corporate Communications | Cross-Functional Marketing I Customer Relations | Scaling Sales

I’m passionate about inspiring teams, shaping meaningful brand stories, and delivering results that matter. If you’re looking to collaborate with a strategic, creative, and globally experienced marketing professional - let’s connect!

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Language

English
Fluent
Malay
Fluent

Work Experience

Marketing Director at Holiday Inn Singapore Orchard City Centre
May 1, 2025 - October 25, 2025
Head of Marketing and Communications, leading all aspects of marketing strategy, including print, events, social media, digital, loyalty programs, partnerships, PR, and media outreach. Manage two hotel websites with 1.3M+ annual views; drive follower growth and content output with a 20% increase; create press releases and newsletters reaching 97,000 subscribers with a 25% open rate. Optimize loyalty through database marketing and corporate partnerships, exploring new collaborations with high net-worth travellers. Develop and execute digital strategies (search campaigns, display, programmatic) achieving an average monthly ROI of 23%. Oversee reputation management and act as brand custodian. Manage budgets and forecast trends.
Internal Communications Manager at Boehringer Ingelheim
December 31, 2021 - October 25, 2025
Managed and executed internal communication campaigns, enhancing engagement by 80%; led launches of campaigns and virtual events, improving efficiency and attendance across Southeast Asia and South Korea. Developed articles for the employees' news portal, increasing readership by 30%, and crafted targeted communications and LinkedIn posts for senior management.
Cluster Director of PR & Marketing at InterContinental Maldives Maamunagau Resort
April 30, 2020 - October 25, 2025
Spearheaded pre-opening marketing for a five-star luxury resort; dual role overseeing marketing for InterContinental Maldives and supporting Holiday Inn Resort Kandooma Maldives. Managed PR, digital, e-commerce, CSR branding, and influencer collaborations within budget. Built and maintained media partnerships and informed brand positioning across publications. Achievements include Top 4 World's New Luxury Resort (Luxury Travel Intelligence) and Top 20 Asia Pacific Luxury Hotels (CNN Travel).
Marketing Manager at Fitness First Singapore
December 31, 2018 - October 25, 2025
Led the Marketing Department, including budgets and execution of print, events, and both online and offline campaigns. Directed content creation, press releases, and consumer engagement across social media. Managed brand merchandise via e-commerce and retail, refreshed seasonal designs, and coordinated sponsorships. Developed loyalty program acquisitions, conducted surveys, and managed newsletters. Strengthened media partnerships, led a merger and rebranding communications, and restructured the team to lay foundations for digital initiatives.
Director of PR & Communications at InterContinental Danang Sun Peninsula Resort
December 31, 2015 - October 25, 2025
Led all marketing and communications, aligning campaigns with business objectives. Served as brand guardian and spokesperson; maintained media databases and partnerships; managed digital search campaigns and online reputation. Oversaw e-commerce performance, content management, and optimization of websites, OTAs, social media, and partner listings.
Interactive Marketing Director at HPL Hotels & Resorts
March 31, 2015 - October 25, 2025
Regional role across 12 properties in 5 countries; unified marketing strategies, online marketing management, and annual budgeting. Trained in-market online marketing teams, managed affiliate marketing, SEM, and OTA partnerships; oversaw website and e-commerce initiatives with brand compliance. Led CRM campaigns and digital marketing across properties, achieving a 28% database open-rate and improved visibility for luxury brands.

Education

Bachelor Degree in Communications - Mass Communication at Edith Cowan University, Australia
January 1, 2002 - August 6, 2004
Advanced Diploma in Mass Communication at Management Development Institute of Singapore (MDIS)
January 1, 1999 - March 23, 2002
Diploma in Computer Studies at Informatics Computer School
January 1, 1995 - April 30, 1996

Qualifications

2D Animation - AI Video Generation
January 1, 2025 - November 30, 2025
Google Shopping Ads Certified – AI-Powered Shopping ads Certification
January 1, 2025 - November 30, 2025
Google Analytics Certification – Google Analytics Platform Principles
January 1, 2014 - November 30, 2025
Google Adwords Certification – Search Engine Marketing
January 1, 2008 - November 30, 2025
Certificate in General Insurance
January 1, 2001 - November 30, 2025

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services, Other, Healthcare, Retail, Financial Services