Hi, I’m Jabin Nisha, a Marketing Manager with two years of experience in the D2C space.
I started my career at Kuuraii, A South Indian heritage lifestyle brand as one of their earliest employees, right after completing my MA in English Literature. I began in operations, handling everything from sourcing handcrafted products from artisans to managing the entire Shopify backend. Within a year I transitioned into leading the brand’s full marketing function.
On the social media side, I manage everything end to end like building the content calendar, planning and coordinating shoots, writing captions, designing creatives on Canva, and managing community engagement. I work closely with our social media agency and ensure the brand’s voice stays consistent across all platforms.
Beyond content, I track performance daily like analysing Meta Ads dashboards, monitoring SEO through Google Search Console, and preparing weekly and monthly reports that connect data to direction.
What drives me is brand thinking. I believe you build trust before you sell. That philosophy has shaped every piece of content I’ve worked on and every strategy discussion I’ve been part of.
I’m now looking for a role where I can go deeper, contribute meaningfully, and grow alongside a brand that’s building something worth caring about.
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