Hi, I'm Jabin Nisha, a Marketing Manager with two years of experience in the D2C space. I started my career at Kuuraii, A South Indian heritage lifestyle brand as one of their earliest employees, right after completing my MA in English Literature. I began in operations, handling everything from sourcing handcrafted products from artisans to managing the entire Shopify backend. Within a year I transitioned into leading the brand's full marketing function. On the social media side, I manage everything end to end like building the content calendar, planning and coordinating shoots, writing captions, designing creatives on Canva, and managing community engagement. I work closely with our social media agency and ensure the brand's voice stays consistent across all platforms. Beyond content, I track performance daily like analysing Meta Ads dashboards, monitoring SEO through Google Search Console, and preparing weekly and monthly reports that connect data to direction. What drives me is brand thinking. I believe you build trust before you sell. That philosophy has shaped every piece of content I've worked on and every strategy discussion I've been part of. I'm now looking for a role where I can go deeper, contribute meaningfully, and grow alongside a brand that's building something worth caring about.

Jabin Nisha J S

Hi, I'm Jabin Nisha, a Marketing Manager with two years of experience in the D2C space. I started my career at Kuuraii, A South Indian heritage lifestyle brand as one of their earliest employees, right after completing my MA in English Literature. I began in operations, handling everything from sourcing handcrafted products from artisans to managing the entire Shopify backend. Within a year I transitioned into leading the brand's full marketing function. On the social media side, I manage everything end to end like building the content calendar, planning and coordinating shoots, writing captions, designing creatives on Canva, and managing community engagement. I work closely with our social media agency and ensure the brand's voice stays consistent across all platforms. Beyond content, I track performance daily like analysing Meta Ads dashboards, monitoring SEO through Google Search Console, and preparing weekly and monthly reports that connect data to direction. What drives me is brand thinking. I believe you build trust before you sell. That philosophy has shaped every piece of content I've worked on and every strategy discussion I've been part of. I'm now looking for a role where I can go deeper, contribute meaningfully, and grow alongside a brand that's building something worth caring about.

Available to hire

Hi, I’m Jabin Nisha, a Marketing Manager with two years of experience in the D2C space.
I started my career at Kuuraii, A South Indian heritage lifestyle brand as one of their earliest employees, right after completing my MA in English Literature. I began in operations, handling everything from sourcing handcrafted products from artisans to managing the entire Shopify backend. Within a year I transitioned into leading the brand’s full marketing function.
On the social media side, I manage everything end to end like building the content calendar, planning and coordinating shoots, writing captions, designing creatives on Canva, and managing community engagement. I work closely with our social media agency and ensure the brand’s voice stays consistent across all platforms.
Beyond content, I track performance daily like analysing Meta Ads dashboards, monitoring SEO through Google Search Console, and preparing weekly and monthly reports that connect data to direction.
What drives me is brand thinking. I believe you build trust before you sell. That philosophy has shaped every piece of content I’ve worked on and every strategy discussion I’ve been part of.
I’m now looking for a role where I can go deeper, contribute meaningfully, and grow alongside a brand that’s building something worth caring about.

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Experience Level

Expert

Language

English
Advanced

Work Experience

Marketing Manager at Kuurai
January 1, 2025 - Present
Track and manage the brand's marketing function including operations, content, and campaign performance; oversee backend Shopify activities, product uploads, pricing, and catalog management; coordinate with SEO, social media, and agency partners.
Operations Executive at Kuurai
January 1, 2024 - December 31, 2025
Track and analyze Meta Ads performance; prepare daily, weekly, and monthly reports; oversee Google Ads performance; report on key metrics; coordinate between the SEO team, social media and marketing agency; manage vendor meetings, product sourcing, and quality checks.

Education

Add your educational history here.

Qualifications

MA in English Literature
January 11, 2030 - January 1, 2024
BA in English Literature
January 11, 2030 - January 1, 2022

Industry Experience

Media & Entertainment, Professional Services, Software & Internet