Nisha Aditya

Assisted customers with cosmetics, skincare, beauty, and personal care product inquiries by identifying needs, explaining product options, and supporting positive shopping experiences. Maintained organized cosmetics displays by stocking products, updating labels, supporting feature displays, and following store standards for presentation, pricing, cleanliness, and promotional setup. Supported daily sales-floor operations including inventory monitoring, handling customer requests, processing product searches and returns, and collaborating with team members on merchandising and service tasks.

Coordinated B2B marketing/project activities supporting SEO updates for software development service pages, including landing page improvements, keyword targeting, and lead tracking using GA4, Google Search Console, and CRM reports. Prepared performance summaries for paid and organic campaigns (traffic, engagement, lead quality, cost per lead, and conversions) using GA4, Looker Studio, Excel, and email/CRM reporting. Maintained alignment with stakeholders and cross-functional teams on timelines, deliverables, and campaign optimization insights.

Developed and executed SEO strategies that increased organic traffic by 35% through technical SEO, on-page optimization, content strategy, and keyword research. Conducted SEO audits using Google Search Console, SEMrush, Ahrefs, and Screaming Frog to identify crawlability, indexing, duplicate content, redirect, and performance issues. Performed keyword research, competitor analysis, and search-intent mapping; improved site architecture via metadata, internal linking, schema markup recommendations, XML sitemaps, canonical tags, and redirects. Supported local SEO through location-specific page optimization, local keyword targeting, Google Business Profile improvements, and citation consistency. Monitored performance with GA4, Google Search Console, and Looker Studio, providing recommendations based on traffic, rankings, conversions, and user engagement. Collaborated with developers and content teams to implement SEO recommendations, improving Core Web Vitals and overall UX. Managed multip