SEO and marketing professional with 4+ years of experience driving organic growth through technical SEO, keyword research, on-page/off-page optimization, and performance reporting. Skilled with GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Looker Studio to turn insights into measurable business outcomes. Experienced in local SEO and Google Business Profile optimization, AI-assisted SEO workflows, and cross-functional execution with Agile teams. Strong background in coordinating marketing projects, tracking leads and conversions via CRM/analytics, and improving site performance (including Core Web Vitals and user experience).

Nisha Aditya

SEO and marketing professional with 4+ years of experience driving organic growth through technical SEO, keyword research, on-page/off-page optimization, and performance reporting. Skilled with GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Looker Studio to turn insights into measurable business outcomes. Experienced in local SEO and Google Business Profile optimization, AI-assisted SEO workflows, and cross-functional execution with Agile teams. Strong background in coordinating marketing projects, tracking leads and conversions via CRM/analytics, and improving site performance (including Core Web Vitals and user experience).

Available to hire

SEO and marketing professional with 4+ years of experience driving organic growth through technical SEO, keyword research, on-page/off-page optimization, and performance reporting. Skilled with GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Looker Studio to turn insights into measurable business outcomes.

Experienced in local SEO and Google Business Profile optimization, AI-assisted SEO workflows, and cross-functional execution with Agile teams. Strong background in coordinating marketing projects, tracking leads and conversions via CRM/analytics, and improving site performance (including Core Web Vitals and user experience).

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Work Experience

Cosmetics Associate at Walmart Inc.
December 1, 2023 - Present
Assisted customers with cosmetics, skincare, beauty, and personal care product inquiries by identifying needs, explaining product options, and supporting positive shopping experiences. Maintained organized cosmetics displays by stocking products, updating labels, supporting feature displays, and following store standards for presentation, pricing, cleanliness, and promotional setup. Supported daily sales-floor operations including inventory monitoring, handling customer requests, processing product searches and returns, and collaborating with team members on merchandising and service tasks.
Marketing Project Coordinator at Bacancy Technology LLP
January 1, 2019 - June 1, 2023
Coordinated B2B marketing/project activities supporting SEO updates for software development service pages, including landing page improvements, keyword targeting, and lead tracking using GA4, Google Search Console, and CRM reports. Prepared performance summaries for paid and organic campaigns (traffic, engagement, lead quality, cost per lead, and conversions) using GA4, Looker Studio, Excel, and email/CRM reporting. Maintained alignment with stakeholders and cross-functional teams on timelines, deliverables, and campaign optimization insights.
Digital Marketing Coordinator at Bacancy Technology LLP
January 1, 2019 - June 1, 2023
Developed and executed SEO strategies that increased organic traffic by 35% through technical SEO, on-page optimization, content strategy, and keyword research. Conducted SEO audits using Google Search Console, SEMrush, Ahrefs, and Screaming Frog to identify crawlability, indexing, duplicate content, redirect, and performance issues. Performed keyword research, competitor analysis, and search-intent mapping; improved site architecture via metadata, internal linking, schema markup recommendations, XML sitemaps, canonical tags, and redirects. Supported local SEO through location-specific page optimization, local keyword targeting, Google Business Profile improvements, and citation consistency. Monitored performance with GA4, Google Search Console, and Looker Studio, providing recommendations based on traffic, rankings, conversions, and user engagement. Collaborated with developers and content teams to implement SEO recommendations, improving Core Web Vitals and overall UX. Managed multip

Education

Post-Graduate Diploma in Strategic Project Management at St. Clair College, Windsor, Ontario, Canada
September 1, 2023 - May 1, 2025
Master of Business Administration in Marketing at Gujarat Technological University
June 1, 2017 - May 1, 2019
Post-Graduate Diploma in Strategic Project Management at St. Clair College, Windsor, Ontario
September 1, 2023 - May 1, 2025
Master of Business Administration in Marketing at Gujarat Technological University
June 1, 2017 - May 1, 2019

Qualifications

Stand Out Performer of the Year
December 1, 2022 - July 20, 2026
Star Performance Team, Organic Team (Digital Marketing)
April 1, 2022 - July 20, 2026
Employee of the Quarter (Digital Marketing Team)
July 1, 2021 - July 20, 2026
Employee of the Quarter (Leads)
July 1, 2020 - July 20, 2026
Stand Out Performer of the Year
December 1, 2022 - July 20, 2026
Star Performance Team, Organic Team, Digital Marketing
April 1, 2022 - July 20, 2026
Employee of the Quarter, Digital Marketing Team
July 1, 2021 - July 20, 2026
Employee of the Quarter, Leads
July 1, 2020 - July 20, 2026

Industry Experience

Professional Services, Retail, Software & Internet