I am a performance-driven marketing strategist with 7+ years of experience scaling eCommerce brands through data-backed Google Ads, Meta Ads, and Klaviyo strategies. As Managing Partner of Accetrix, a Google Partner agency, he blends sharp analytics with AI tools to improve ROAS, boost retention, and simplify complex growth problems for lean D2C teams. He’s helped brands double ROAS, 2x email revenue in 90 days, and recover thousands via retention flows.…

Nitin Bothra

I am a performance-driven marketing strategist with 7+ years of experience scaling eCommerce brands through data-backed Google Ads, Meta Ads, and Klaviyo strategies. As Managing Partner of Accetrix, a Google Partner agency, he blends sharp analytics with AI tools to improve ROAS, boost retention, and simplify complex growth problems for lean D2C teams. He’s helped brands double ROAS, 2x email revenue in 90 days, and recover thousands via retention flows.…

Available to hire

I am a performance-driven marketing strategist with 7+ years of experience scaling eCommerce brands through data-backed Google Ads, Meta Ads, and Klaviyo strategies. As Managing Partner of Accetrix, a Google Partner agency, he blends sharp analytics with AI tools to improve ROAS, boost retention, and simplify complex growth problems for lean D2C teams. He’s helped brands double ROAS, 2x email revenue in 90 days, and recover thousands via retention flows.

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Work Experience

Managing Partner at Accetrix Digital Solutions
September 19, 2019 - Present
Scaled multiple eCommerce brands to 2-4x ROAS using advanced Performance Max, Shopping, and Meta Ads strategies across international markets. Launched high-converting landing pages and optimized post-click experiences, increasing conversion rates by up to 40% across core campaigns. Audited over 25 client accounts to uncover wasted ad spend, broken email flows, or weak customer segmentation—leading to $200,000+ recovered in missed revenue. Earned a Google Partner Agency badge by consistently meeting ad spend, certification, and performance requirements over consecutive quarters. Reduced acquisition cost by 30% through AI-enhanced bidding, smart audience exclusions, and funnel optimization on Google Ads. Tripled email-attributed revenue for a kids’ apparel store in 90 days by redesigning Klaviyo flows, segmenting by buyer intent, and optimizing weekly campaigns. Scaled a luxury tea brand’s Amazon sales in India by consistently driving 20% year-over-year revenue growth while maintaining an average blended ROAS of 600%. Scaled a survival gear drop shipping brand from cash burn to profitability by achieving 15% MoM growth through continuous Google Ads optimization, while simultaneously increasing email-attributed revenue by flow revamp and behavioral segmentation.

Education

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Qualifications

AI-Powered Performance Ads Certification
May 27, 2025 - May 27, 2026
Google Ads Search Certification
January 27, 2024 - January 2, 2026

Industry Experience

Consumer Goods, Retail
    paper Scaling Amazon Growth in India for Luxury Tea Brand

    Challenge
    Underperforming Amazon Presence
    The brand’s existing listings and campaigns weren’t optimized for visibility or conversions.

    Maintaining Profitability While Scaling
    Needed to grow revenue without compromising on the premium ROAS target (600% blended).

    Competitive Luxury Segment
    Standing out in a crowded tea market while protecting brand positioning as a high-end product.

    Inefficient Campaign Structures
    Previous ads lacked clear segmentation by audience intent or ASIN performance.

    Inventory and Advertising Misalignment
    Ad spend wasn’t consistently tied to stock levels, risking wasted spend or missed sales.

    Solution
    Comprehensive Account Audit
    Evaluated product detail pages, keyword coverage, and campaign performance to set a data-driven baseline.

    Listing Optimization For Conversion & Keywords
    Enhanced titles, bullets, A+ content, and images to improve organic ranking and buyer trust.

    Strategic Campaign Architecture
    Launched Sponsored Product and Sponsored Brand campaigns focused on high-intent keywords, supported by manual bidding for control.

    Cross-Functional Collaboration
    Worked with creative and sales teams to ensure ads emphasized packaging, heritage, and quality—strengthening luxury positioning.

    Ongoing Performance & Inventory Alignment
    Used ASIN-level insights to refine bids, ad placements, and budgets in sync with inventory status, ensuring efficient scaling.

    Impact
    Achieved 600% Blended ROAS While Expanding Sales Across Amazon India

    Drove 25% Year-Over-Year Revenue Growth Through Optimized Campaigns And Listings

    Transformed Amazon Into A Profitable, Scalable Channel For A Global Luxury Tea Brand

    Enhanced Product Visibility And Conversion Rates Via Keyword-Rich Listings And Premium Creative Assets

    Aligned Advertising Spend With Inventory Dynamics To Maximize Efficiency And Minimize Stockouts

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