Scaling Amazon Growth in India for Luxury Tea Brand

Challenge
Underperforming Amazon Presence
The brand’s existing listings and campaigns weren’t optimized for visibility or conversions.

Maintaining Profitability While Scaling
Needed to grow revenue without compromising on the premium ROAS target (600% blended).

Competitive Luxury Segment
Standing out in a crowded tea market while protecting brand positioning as a high-end product.

Inefficient Campaign Structures
Previous ads lacked clear segmentation by audience intent or ASIN performance.

Inventory and Advertising Misalignment
Ad spend wasn’t consistently tied to stock levels, risking wasted spend or missed sales.

Solution
Comprehensive Account Audit
Evaluated product detail pages, keyword coverage, and campaign performance to set a data-driven baseline.

Listing Optimization For Conversion & Keywords
Enhanced titles, bullets, A+ content, and images to improve organic ranking and buyer trust.

Strategic Campaign Architecture
Launched Sponsored Product and Sponsored Brand campaigns focused on high-intent keywords, supported by manual bidding for control.

Cross-Functional Collaboration
Worked with creative and sales teams to ensure ads emphasized packaging, heritage, and quality—strengthening luxury positioning.

Ongoing Performance & Inventory Alignment
Used ASIN-level insights to refine bids, ad placements, and budgets in sync with inventory status, ensuring efficient scaling.

Impact
Achieved 600% Blended ROAS While Expanding Sales Across Amazon India

Drove 25% Year-Over-Year Revenue Growth Through Optimized Campaigns And Listings

Transformed Amazon Into A Profitable, Scalable Channel For A Global Luxury Tea Brand

Enhanced Product Visibility And Conversion Rates Via Keyword-Rich Listings And Premium Creative Assets

Aligned Advertising Spend With Inventory Dynamics To Maximize Efficiency And Minimize Stockouts