Available to hire
I am a results-driven Digital Marketing Specialist with 5+ years of experience across New Zealand and India, specializing in Performance Marketing, Lead Generation, and Paid Media Strategy. I have a proven track record of managing large budgets and delivering measurable growth across Meta, Google Ads, LinkedIn, and Affiliate channels. I excel in funnel strategy, analytics, CRO, audience segmentation, and full-funnel execution, and I am eager to help businesses scale acquisition and digital performance.
I thrive in collaborative environments, translating data into actionable campaigns and creative optimization. Passionate about staying ahead of digital trends, I continuously refine targeting, landing pages, and ad copy to maximize impact while maintaining efficient spend.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Specialist at Greenpeace Aotearoa
February 1, 2024 - February 1, 2024Implemented data-driven strategies for digital fundraising, including lead generation, direct donate, and legacy campaigns in New Zealand. Launched and managed paid digital ads across Meta & Google platforms, optimized landing pages, refined audience targeting, and produced comprehensive performance reporting. Reduced overall CPL from $5 to $2 over 6 months while managing a monthly budget of NZD 40,000. Drove landing page optimization and creative improvements to maximize campaign outcomes.
Marketing Coordinator at Superior Hair Extensions
October 1, 2023 - October 1, 2023Strategized and executed performance marketing campaigns on Google Ads, Meta platforms, and Email Marketing to boost B2B leads and B2C sales across Australasia. Launched campaigns and compelling offers, delivering a 5x increase in sales during peak periods (Black Friday, Cyber Monday, Christmas, and New Year).
Freelance Digital Marketing Specialist at CMP Living
January 31, 2024 - January 31, 2024Led targeted Google Ads and Meta campaigns to promote premium property in New Zealand, aligned with MQL to SQL conversion, resulting in the sale of all properties within 5 months.
Digital Marketing Specialist at Flying Kombucha
December 1, 2022 - December 1, 2022Campaign strategy, content ideation, copywriting, performance monitoring, data analysis, and reporting. Achieved 25% MoM user growth, increased revenue, and reduced CAC while maintaining cost levels; provided weekly performance updates to the founder.
Digital Marketing Specialist at Project Pro
September 1, 2022 - September 1, 2022Handled Google Ads, Facebook Ads, and LinkedIn Ads; launched campaigns across IND, CAN, US, UK, AUS, and UAE. Scaled Google Ads purchases by 140% and reduced cost per purchase by 58% with no change to spend.
Digital Marketing Specialist at Unacademy
December 1, 2021 - December 1, 2021Handled Facebook Ads & Affiliate Marketing for top revenue ratio categories in competitive exams. Managed a budget of up to INR 50L/Month for Acquisition and Conversion Campaigns.
Digital Marketing Executive at Bounce
January 1, 2021 - January 1, 2021Contributed across multiple digital acquisition channels; managed a budget of up to INR 20L/month, achieving MOM growth of 15% at the same Cost Per Acquisition across Bangalore and Hyderabad.
Marketing Executive at Mobile Premier League
January 1, 2020 - January 1, 2020Started as an Intern in Data Analytics for Digital Marketing, progressing to a full-time Marketing Executive with exposure to Google, Facebook, Programmatic, and Affiliate Marketing.
Digital Marketing Intern at Rheinbrücke IT Consulting
July 1, 2018 - July 1, 2018Built brand awareness through email blasts and LinkedIn Ads; led lead generation, segmentation, and maturation of leads; created content for posters, brochures, and landing pages.
Digital Marketing Specialist at Greenpeace Aotearoa
October 1, 2023 - November 18, 2025Implemented data-driven digital fundraising strategies, including lead generation, direct donation, and legacy campaigns. Launched and managed paid ads across Meta and Google, optimized spend, created content, and reported performance. Reduced CPL from $5 to $2 over 6 months while managing a NZD 40,000/month budget. Drove landing page optimization, audience refinement, creative enhancements, and ad copywriting to maximize campaign outcomes.
Freelance Digital Marketing Campaigns at CMP Living
January 31, 2024 - January 31, 2024Led targeted Google Ads and Meta campaigns for luxury property sales (430 Pt Chevalier) with tailored visuals and niche targeting. Strategically targeted campaigns to ensure MQL-to-SQL conversion, yielding timely sales of all properties within 5 months.
Campaign Strategist at Flying Kombucha
December 31, 2022 - December 31, 2022Owned campaign strategy, content ideation, copywriting, performance monitoring, data analysis, and reporting. Achieved 25% MoM user growth, increased revenue, and reduced CAC without raising overall costs.
Digital Marketing Specialist at Project Pro
September 30, 2022 - September 30, 2022Managed Google Ads, Facebook Ads, and LinkedIn ads across multiple countries (IND, CAN, US, UK, AUS, UAE). Scaled Google Ads purchases by 140% and reduced cost per purchase by 58% with no increase in spend over 3 months.
Digital Marketing Specialist at Unacademy (Unacademy/UnaCADEMY)
December 31, 2021 - December 31, 2021Handled Facebook Ads and Affiliate Marketing for top revenue categories in competitive exams. Managed up to INR 50L/month for acquisition and conversion campaigns, achieving 20% MoM growth.
Digital Marketing Executive at Bounce
January 31, 2021 - January 31, 2021Key member of the digital marketing team, driving acquisitions across Bangalore and Hyderabad with ROIs and a monthly budget up to INR 20L; achieved MOM growth of 15% at the same CAC.
Marketing Executive at Mobile Premier League
January 31, 2020 - January 31, 2020Started as an intern in Data Analytics for Digital Marketing, progressing to Marketing Executive with exposure to Google, Facebook, Programmatic, and Affiliate Marketing.
Digital Marketing Intern at Rheinbrücke IT Consulting
July 31, 2018 - July 31, 2018Built brand awareness through email blasts and LinkedIn Ads; led lead generation, segmentation, and maturation of leads; designed content for posters, brochures, and landing pages.
Education
Master of Business Administration at PSG Institute of Management, India
January 11, 2030 - January 1, 2019Bachelor of Engineering in Electrical & Electronics Engineering at Sri Krishna College of Engineering and Technology, India
January 11, 2030 - January 1, 2017Master of Business Administration (Marketing) at PSG Institute of Management, India
January 11, 2030 - January 1, 2019Bachelor of Engineering in Electrical & Electronics Engineering at Sri Krishna College of Engineering and Technology, India
January 1, 2013 - January 1, 2017Qualifications
META Certified Digital Marketing Associate
January 11, 2030 - December 31, 2025Google Analytics Certification
January 11, 2030 - November 18, 2025Google Shopping Ads, Search Ads, and Video Ads Certification
January 11, 2030 - November 18, 2025Udemy Certified in Microsoft Excel - Advanced Excel Formulas & Functions
January 11, 2030 - November 18, 2025Meta Certified Digital Marketing Associate
January 11, 2030 - December 31, 2025Google Analytics Certification
January 11, 2030 - November 18, 2025Google Shopping Ads, Search Ads, and Video Ads Certification
January 11, 2030 - November 18, 2025Udemy Certified in Microsoft Excel - Advanced Excel Formulas & Functions
January 11, 2030 - November 18, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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