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Hi, I’m Niyamathulla Bash, a Senior Digital Marketing Specialist based in Chennai, India. I have 8+ years of experience in SEO, SEM, Google Ads, Meta Ads, and Social Media Marketing across software, retail, e-commerce, and media industries. I excel in lead generation, website optimization on WordPress and Shopify, and performance tracking with GA4, Google Tag Manager, and AI-powered tools to drive measurable ROI. I enjoy turning data into actionable insights, conducting competitive analyses to identify gaps, and crafting AI-assisted content strategies to boost engagement and brand visibility.…Hi, I’m Niyamathulla Bash, a Senior Digital Marketing Specialist based in Chennai, India. I have 8+ years of experience in SEO, SEM, Google Ads, Meta Ads, and Social Media Marketing across software, retail, e-commerce, and media industries. I excel in lead generation, website optimization on WordPress and Shopify, and performance tracking with GA4, Google Tag Manager, and AI-powered tools to drive measurable ROI. I enjoy turning data into actionable insights, conducting competitive analyses to identify gaps, and crafting AI-assisted content strategies to boost engagement and brand visibility.

Niyamathulla Bash

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I’m Niyamathulla Bash, a Senior Digital Marketing Specialist based in Chennai, India. I have 8+ years of experience in SEO, SEM, Google Ads, Meta Ads, and Social Media Marketing across software, retail, e-commerce, and media industries. I excel in lead generation, website optimization on WordPress and Shopify, and performance tracking with GA4, Google Tag Manager, and AI-powered tools to drive measurable ROI. I enjoy turning data into actionable insights, conducting competitive analyses to identify gaps, and crafting AI-assisted content strategies to boost engagement and brand visibility.…Hi, I’m Niyamathulla Bash, a Senior Digital Marketing Specialist based in Chennai, India. I have 8+ years of experience in SEO, SEM, Google Ads, Meta Ads, and Social Media Marketing across software, retail, e-commerce, and media industries. I excel in lead generation, website optimization on WordPress and Shopify, and performance tracking with GA4, Google Tag Manager, and AI-powered tools to drive measurable ROI. I enjoy turning data into actionable insights, conducting competitive analyses to identify gaps, and crafting AI-assisted content strategies to boost engagement and brand visibility.

Available to hire

Hi, I’m Niyamathulla Bash, a Senior Digital Marketing Specialist based in Chennai, India. I have 8+ years of experience in SEO, SEM, Google Ads, Meta Ads, and Social Media Marketing across software, retail, e-commerce, and media industries. I excel in lead generation, website optimization on WordPress and Shopify, and performance tracking with GA4, Google Tag Manager, and AI-powered tools to drive measurable ROI.

I enjoy turning data into actionable insights, conducting competitive analyses to identify gaps, and crafting AI-assisted content strategies to boost engagement and brand visibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Tamil

Advanced

Hindi

Advanced

Urdu

Intermediate

Work Experience

Senior Digital Marketing Specialist at Colan Infotech Private Limited

January 1, 2022 - January 1, 2025

Managed multi-channel digital campaigns (Meta, LinkedIn, Google Ads) for diverse industries, generating over 100,000 leads. Implemented advanced conversion tracking and attribution to optimize spend, achieving a 15% reduction in CPA and a 20% increase in ROAS. Conducted competitor analysis to identify gaps, boosting CTR by 50% and conversions by 40%. Led AI-assisted content strategy and technical SEO improvements; tracked performance with GA4, GTM, and Looker Studio. Generated high-quality B2B leads across USA, Canada, and UAE with ABM targeting.

Digital Marketing Specialist at Colan Infotech Pvt Ltd

January 1, 2017 - January 1, 2023

Managed end-to-end SEO strategies, including on-page optimization, keyword research, competitor analysis, and link-building. Improved organic visibility with top 25 keyword rankings and consistent organic traffic growth. Used GA4, GTM, and Search Console to monitor performance and optimize campaigns; executed off-page SEO to strengthen domain authority.

Lead Generation Executive at Colan Infotech Pvt Ltd

January 1, 2015 - January 1, 2017

Generated high-quality leads through multi-channel outreach (cold calling, email, social media), boosting BED team pipeline efficiency. Conducted market research and data analysis to identify and qualify prospects, improving lead conversion rates. Built and maintained client relationships, driving long-term business growth.