Niyamathulla Bash

Available to hire

Hi, I’m Niyamathulla Bash, a Senior Digital Marketing Specialist based in Chennai, India.

About

Hi, I’m Niyamathulla Bash, a Senior Digital Marketing Specialist based in Chennai, India. I have 8+ years of experience in SEO, SEM, Google Ads, Meta Ads, and Social Media Marketing across software, retail, e-commerce, and media industries. I excel in lead generation, website optimization on WordPress and Shopify, and performance tracking with GA4, Google Tag Manager, and AI-powered tools to drive measurable ROI.

I enjoy turning data into actionable insights, conducting competitive analyses to identify gaps, and crafting AI-assisted content strategies to boost engagement and brand visibility.

  • 10 years' experience
  • Joined February 2026

Languages

  • EnglishFluent
  • TamilAdvanced
  • HindiAdvanced
  • UrduIntermediate

Industry experience

  • Software & Internet
  • Retail
  • Media & Entertainment

More experts in Chennai, India

Work experience

Senior Digital Marketing Specialist · Colan Infotech Private LimitedJan 2022 – Jan 2025 · 3 yrs 1 mo

Managed multi-channel digital campaigns (Meta, LinkedIn, Google Ads) for diverse industries, generating over 100,000 leads. Implemented advanced conversion tracking and attribution to optimize spend, achieving a 15% reduction in CPA and a 20% increase in ROAS. Conducted competitor analysis to identify gaps, boosting CTR by 50% and conversions by 40%. Led AI-assisted content strategy and technical SEO improvements; tracked performance with GA4, GTM, and Looker Studio. Generated high-quality B2B leads across USA, Canada, and UAE with ABM targeting.

Digital Marketing Specialist · Colan Infotech Pvt LtdJan 2017 – Jan 2023 · 6 yrs 1 mo

Managed end-to-end SEO strategies, including on-page optimization, keyword research, competitor analysis, and link-building. Improved organic visibility with top 25 keyword rankings and consistent organic traffic growth. Used GA4, GTM, and Search Console to monitor performance and optimize campaigns; executed off-page SEO to strengthen domain authority.

Lead Generation Executive · Colan Infotech Pvt LtdJan 2015 – Jan 2017 · 2 yrs 1 mo

Generated high-quality leads through multi-channel outreach (cold calling, email, social media), boosting BED team pipeline efficiency. Conducted market research and data analysis to identify and qualify prospects, improving lead conversion rates. Built and maintained client relationships, driving long-term business growth.

Education

B.Com (General) · Mazharul Uloom College, Ambur, Tamil Nadu2030 – 2026

Certifications and awards

AI for Digital Marketing2030 – 2026
HubSpot Marketing Hub Software - SEO Certification2030 – 2026
Google Ads Certification2030 – 2026
Google Analytics 4 (GA4) Certification2030 – 2026

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