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I'm Khairul Nizam Bin AB Rahman, a marketing professional passionate about building brands through data-driven insights, campaign ideation, and end-to-end execution across FMCG and digital platforms. I specialize in Brand Development, E-commerce (D2C, Social-First), Brand Analytics, Online Brand Management, Competitive Analysis, End-to-End Campaign Execution, Content Marketing, and Public Relations. I work hands-on with tools like MySQL, PowerBI, Traackr, and Canva to translate data into measurable growth and impact.…I'm Khairul Nizam Bin AB Rahman, a marketing professional passionate about building brands through data-driven insights, campaign ideation, and end-to-end execution across FMCG and digital platforms. I specialize in Brand Development, E-commerce (D2C, Social-First), Brand Analytics, Online Brand Management, Competitive Analysis, End-to-End Campaign Execution, Content Marketing, and Public Relations. I work hands-on with tools like MySQL, PowerBI, Traackr, and Canva to translate data into measurable growth and impact.

Khairul Nizam Bin AB Rahman

Social Media Manager, Brand Strategist, Marketing Strategist, +2

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I'm Khairul Nizam Bin AB Rahman, a marketing professional passionate about building brands through data-driven insights, campaign ideation, and end-to-end execution across FMCG and digital platforms. I specialize in Brand Development, E-commerce (D2C, Social-First), Brand Analytics, Online Brand Management, Competitive Analysis, End-to-End Campaign Execution, Content Marketing, and Public Relations. I work hands-on with tools like MySQL, PowerBI, Traackr, and Canva to translate data into measurable growth and impact.…I'm Khairul Nizam Bin AB Rahman, a marketing professional passionate about building brands through data-driven insights, campaign ideation, and end-to-end execution across FMCG and digital platforms. I specialize in Brand Development, E-commerce (D2C, Social-First), Brand Analytics, Online Brand Management, Competitive Analysis, End-to-End Campaign Execution, Content Marketing, and Public Relations. I work hands-on with tools like MySQL, PowerBI, Traackr, and Canva to translate data into measurable growth and impact.

Available to hire

I’m Khairul Nizam Bin AB Rahman, a marketing professional passionate about building brands through data-driven insights, campaign ideation, and end-to-end execution across FMCG and digital platforms.
I specialize in Brand Development, E-commerce (D2C, Social-First), Brand Analytics, Online Brand Management, Competitive Analysis, End-to-End Campaign Execution, Content Marketing, and Public Relations. I work hands-on with tools like MySQL, PowerBI, Traackr, and Canva to translate data into measurable growth and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

CPD D2C E-Commerce at L'Oréal (SAPMENA)

January 1, 2026 - Present

Regional D2C e-commerce execution across 4 consumer brands (L’Oréal Paris, Maybelline, Garnier & 3CE) within the SAPMENA zone, with primary focus on SAP markets. Supported regional marketplace operations (Shopee and Lazada), including campaign execution, content coordination, and promotional rollouts across SEA markets. Responsible for performance tracking and reporting (sales, traffic, conversion), consolidating market inputs to support regional optimization discussions.

Communications Intern – Consultancy Team at Edelman Singapore Pte Ltd

January 1, 2024 - June 1, 2024

Managed 4–5 PR accounts, strengthening client communications through media monitoring, press materials, and reporting to secure earned coverage. Elevated executive visibility by managing LinkedIn branding for C-level leaders through curated thought leadership content. Drove engagement and communications impact for Health Promotion Board and Qualcomm by supporting a nationwide media-covered event (100+ attendees) and delivering consistent internal newsletters.

Social Media Marketing Associate (Volunteer) at Bilby Community Development Ltd

September 1, 2022 - April 1, 2023

Achieved significant audience growth by collaborating in a team of 3 to develop & implement social media strategy, doubling follower count within 3 months. Strengthened content engagement by publishing consistent posts under 4 established content pillars over 8 months, producing over 20+ visual assets utilizing Canva.

Fintech Intern at DBS Bank - Innovation Group

October 1, 2017 - December 1, 2017

Informed strategic decision-making by conducting regional industry research on 10+ startups using primary and secondary data analysis.

Business Development Intern at Fintech Consortium

July 1, 2017 - October 1, 2017

Pioneered the migration of 100+ CRM records into a new system with 3 integrated software tools, enabling automated new entries. Strengthened marketing communications by creating brochures and client outreach templates, while managing 4 company websites and social media channels.

Online Brand Marketing Intern – E-Commerce, Advocacy & Content (Garnier) at L'Oréal (SAPMENA)

July 1, 2015 - January 1, 2016

Led Garnier skincare campaign activations and content development, ensuring consistent regional messaging aligned with global strategy. Strengthened Garnier brand positioning and visibility by producing advocacy materials and overseeing high-quality campaign assets and shoots. Drove e-commerce growth and consumer engagement for Garnier through execution of impactful digital campaigns and visuals.