Available to hire
I’m a results-driven business leader with 12+ years guiding Fortune 50 and nonprofit organizations through transformations, program integrations, and capacity-building initiatives. I design forward-thinking strategies across Sales, Marketing, Operations, Finance, and Technology to eliminate silos, drive growth, and build talented, engaged teams across global, complex environments.
What’s next excites me: I turn ambitious visions into scalable programs that deliver robust enterprise solutions and measurable impact, leveraging a background in marketing to fuel brand recognition, engagement, and sustainable margins.
Experience Level
Intermediate
Language
Spanish; Castilian
Intermediate
German
Intermediate
Work Experience
Independent Consultant at Independent Consulting
January 1, 2021 - PresentLaunched a thriving consulting practice focused on building brand value, expanding market share, and improving margins. Led e-commerce execution for 15+ brands across market/competitive analysis, product selection, pricing, vendor evaluation, and content creation/optimization.
Head of Vendor Management – Amazon Fresh & Prime Now (Functional Program Manager) at Amazon.com, Inc.
January 1, 2018 - January 1, 2021Promoted to functional program leadership for multi-category P&L (~$250M). Scaled Amazon Fresh from 7 to 31 cities, designed comms/branding for major business model changes, expanded team from 4 to 12, and strengthened controls to improve efficiency and profitability. Managed relationships with 75+ vendors and launched 200+ private label products nationally, driving significant revenue growth.
Marketing Program Lead, Prime Member Customer Acquisition at Audible (Amazon)
January 1, 2018 - December 31, 2018Led full-lifecycle program development for Prime Member acquisition across e-commerce channels. Modernized platform to include video content and engaging creator-driven assets; collaborated cross-functionally to secure A-list talent and deploy promotional materials, boosting engagement and conversions.
Senior Marketing Manager, Apparel & Hard Goods – Amazon Outdoors at Amazon Outdoors
January 1, 2016 - January 1, 2018Directed program strategy across Affiliate, Email, Website Content, and Paid Search; piloted ship-to-store partnerships; delivered 65% YOY topline growth and major improvements in content and traffic driven by data analysis.
Marketing Manager, Print & E-Commerce – Nat Geo Online Store at National Geographic Society
January 1, 2012 - January 1, 2014First dedicated marketing hire to scale online store; owned strategy and operations for $65M division, delivering 11% revenue growth over two years and launching a high-priced, technologically advanced DNA testing kit with significant sales.
Marketing Analyst, Print Catalog & E-Commerce – B2B & B2C Divisions at Country Casual Teak
January 1, 2010 - January 1, 2012Built e-commerce capabilities from ground up; translated print assets into an engaging online shopping experience and expanded online marketing programs targeting both B2B and B2C channels, boosting organic traffic and conversions.
Education
Master Business Administration at University of North Carolina at Chapel Hill
May 2, 2016 - May 1, 2018Full Time MBA program; Concentration in Management and Marketing; Kenan Institute Leadership Fellow; Marketing and General Management Lead
Master of Business Administration (MBA) at University of North Carolina, Chapel Hill
January 11, 2030 - February 6, 2026BS, Business Administration at University of North Carolina, Wilmington
January 11, 2030 - February 6, 2026Qualifications
Kenan Leadership Fellow program
January 11, 2030 - February 6, 2026Internship with Red Hat
January 11, 2030 - February 6, 2026Industry Experience
Software & Internet, Media & Entertainment, Retail, Professional Services, Education, Non-Profit Organization
Experience Level
Intermediate
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