Noah Chen

Orchestrated content strategy and authored persuasive copy for landing pages and email sequences, consistently meeting revenue targets in the healthcare and finance sectors. Developed content for all parts of the sales funnel, meeting or exceeding revenue goals. Implemented latest SEO strategies and copywriting best practices into marketing campaign creative, resulting in 15-20% higher campaign engagement compared to industry competitors. Managed A/B testing on subject lines, body copy, and CTA placement, delivering consistent conversion rate gains across client funnels. Partnered with internal stakeholders—including designers, copywriters, and media buyers—to develop client-ready deliverables for Fortune 500 companies, including Sargento.

Wrote direct response scripts and performance-optimized copy for video campaigns, including Youtube pre-roll ads and Facebook video content, driving over 30M views for a 4M+ subscriber base. Developed persuasive content strategy around major IP (Marvel, Star Wars, DC), integrating SEO data, CTA frameworks, and storytelling hooks to maximize watch time and user engagement. Partnered with sales and sponsorship teams to craft branded content that supported a 30% YoY increase in advertising revenue. Executed A/B testing on metadata, thumbnails, and content framing to refine high-performing offers and optimize click through rates.

Produced engaging health and lifestyle content for digital and print platforms, establishing a trusted brand voice in the wellness market. Conducted intensive research using primary sources to verify medical and health topics, translating findings into compelling content. Facilitated relationships with contributors and industry experts to ensure accurate and brand-consistent storytelling.