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Social media marketer and content creator with end-to-end experience in Instagram content strategy for a handcrafted jewellery brand—covering product launches, culturally grounded storytelling, and educational reels/carousels. Skilled in writing hooks and captions tailored to platform algorithms and brand aesthetics. Hands-on with campaigns and performance insights: planning content, designing with Canva, doing SEO basics, and analyzing results to refine copy, format, and posting strategy. Passionate about building brand presence through creative storytelling and data-driven execution.…Social media marketer and content creator with end-to-end experience in Instagram content strategy for a handcrafted jewellery brand—covering product launches, culturally grounded storytelling, and educational reels/carousels. Skilled in writing hooks and captions tailored to platform algorithms and brand aesthetics. Hands-on with campaigns and performance insights: planning content, designing with Canva, doing SEO basics, and analyzing results to refine copy, format, and posting strategy. Passionate about building brand presence through creative storytelling and data-driven execution.

Mariyam Nooha

Social Media Manager, Content Producer, Content Creator, +2

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Social media marketer and content creator with end-to-end experience in Instagram content strategy for a handcrafted jewellery brand—covering product launches, culturally grounded storytelling, and educational reels/carousels. Skilled in writing hooks and captions tailored to platform algorithms and brand aesthetics. Hands-on with campaigns and performance insights: planning content, designing with Canva, doing SEO basics, and analyzing results to refine copy, format, and posting strategy. Passionate about building brand presence through creative storytelling and data-driven execution.…Social media marketer and content creator with end-to-end experience in Instagram content strategy for a handcrafted jewellery brand—covering product launches, culturally grounded storytelling, and educational reels/carousels. Skilled in writing hooks and captions tailored to platform algorithms and brand aesthetics. Hands-on with campaigns and performance insights: planning content, designing with Canva, doing SEO basics, and analyzing results to refine copy, format, and posting strategy. Passionate about building brand presence through creative storytelling and data-driven execution.

Available to hire

Social media marketer and content creator with end-to-end experience in Instagram content strategy for a handcrafted jewellery brand—covering product launches, culturally grounded storytelling, and educational reels/carousels. Skilled in writing hooks and captions tailored to platform algorithms and brand aesthetics.

Hands-on with campaigns and performance insights: planning content, designing with Canva, doing SEO basics, and analyzing results to refine copy, format, and posting strategy. Passionate about building brand presence through creative storytelling and data-driven execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Malayalam

Fluent

English

Advanced

Work Experience

Spouse/Brand? (Internship) Social Media Marketer & Content Creator at Motley, Handloom Boutique - Kannur

January 1, 2025 - January 1, 2025

Developed and executed an end-to-end Instagram content strategy for a handloom and handcrafted jewellery brand. Created Instagram carousels and posts to educate followers on traditional Indian textiles, driving engagement through culturally grounded storytelling. Wrote reel hooks and short-form captions tailored to Meta’s algorithms and the brand’s aesthetic. Designed styling tips and maintained consistent visual branding across posts and stories using Canva. Monitored content performance and used insights to iterate on copy, formatting, and posting strategy. Helped bring sales and walk-ins to the boutique organically. Also supported digital marketing efforts including campaign analysis and content creation.