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I am a T-shaped digital marketer specializing in paid advertising, with a deep knowledge of advanced platforms and growth strategies to scale online businesses. I craft data-driven paid media plans, optimize multi-channel campaigns, and build full-funnel strategies to drive online growth. As a founder and Head of Digital Marketing, I combine strategic thinking with hands-on execution to drive lead generation, e-commerce growth, and multi-channel campaigns while leading teams of up to 15 specialists.…I am a T-shaped digital marketer specializing in paid advertising, with a deep knowledge of advanced platforms and growth strategies to scale online businesses. I craft data-driven paid media plans, optimize multi-channel campaigns, and build full-funnel strategies to drive online growth. As a founder and Head of Digital Marketing, I combine strategic thinking with hands-on execution to drive lead generation, e-commerce growth, and multi-channel campaigns while leading teams of up to 15 specialists.

Norberto Dognini

Growth Marketer, Digital Marketer, Content Creator, +5

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I am a T-shaped digital marketer specializing in paid advertising, with a deep knowledge of advanced platforms and growth strategies to scale online businesses. I craft data-driven paid media plans, optimize multi-channel campaigns, and build full-funnel strategies to drive online growth. As a founder and Head of Digital Marketing, I combine strategic thinking with hands-on execution to drive lead generation, e-commerce growth, and multi-channel campaigns while leading teams of up to 15 specialists.…I am a T-shaped digital marketer specializing in paid advertising, with a deep knowledge of advanced platforms and growth strategies to scale online businesses. I craft data-driven paid media plans, optimize multi-channel campaigns, and build full-funnel strategies to drive online growth. As a founder and Head of Digital Marketing, I combine strategic thinking with hands-on execution to drive lead generation, e-commerce growth, and multi-channel campaigns while leading teams of up to 15 specialists.

Available to hire

I am a T-shaped digital marketer specializing in paid advertising, with a deep knowledge of advanced platforms and growth strategies to scale online businesses. I craft data-driven paid media plans, optimize multi-channel campaigns, and build full-funnel strategies to drive online growth.

As a founder and Head of Digital Marketing, I combine strategic thinking with hands-on execution to drive lead generation, e-commerce growth, and multi-channel campaigns while leading teams of up to 15 specialists.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Advanced

French

Beginner

Chinese

Beginner

Tagalog

Beginner

Work Experience

Head of Digital Marketing at Gruppo AQR

January 31, 2022 - January 31, 2022

Led digital marketing across paid channels; managed a 6-person team; built full-funnel e-commerce strategies; oversaw campaigns on Google Ads, Meta, Taboola and Outbrain; developed tracking and landing pages; coordinated with call centers; drove growth across Italy, Europe and Asia.

Digital Marketing Specialist at ASV Stuebbe Italia

December 31, 2018 - December 31, 2018

Led digital marketing activities, created paid campaigns on multiple platforms, supported sales through lead generation, and collaborated with internal teams to optimize performance.

Digital Marketing Assistant at HRD Italia

December 31, 2016 - December 31, 2016

Supported marketing operations; contributed to data processing compliance and administrative tasks in line with current legislation.

Freelance Media Buyer / Paid Advertising Specialist at Self-employed / Freelance

January 1, 2019 - Present

Specialized in managing paid advertising campaigns across search and social channels; creation of paid advertising strategies; tracking setups; landing pages; reporting; and use of AI tools (Gemini, ChatGPT, Claude) to optimize performance.

Co-Founder at Digitransformer Ltd (Web Agency)

January 1, 2017 - Present

Co-founded a web agency specialized in paid advertising campaigns for lead generation, e-commerce, website creation, and mobile applications; created digital growth strategies and built full-funnel campaigns; led a 15-person team and multi-channel campaigns (Google Ads, Meta, Taboola, Outbrain).

Head of Digital Marketing at Gruppo AQR

April 1, 2020 - January 31, 2022

Led digital marketing activities, managed a portfolio of 30 clients across Italy, Europe and Asia; directed campaigns on Google Ads, Meta, Taboola and Outbrain; built full-funnel conversion flows for e-commerce.

Digital Marketing Specialist at ASV Stube Italia

October 1, 2017 - December 31, 2018

Delivered digital marketing strategies and execution for the Italian market; collaborated with sales to optimize paid channels.