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Hi, I’m Noreen Obasoyo. I’m a Social Media Content Coordinator with 6+ years of experience planning, creating, and managing content across Meta, LinkedIn, TikTok, and community-driven platforms. I excel at building content calendars, Canva-based visuals, and engaging online communities to boost brand visibility and growth for both B2B and DTC audiences. I thrive on collaboration with marketing teams, data-driven optimization, and tailoring content to each platform’s voice. I’m passionate about turning brand stories into authentic conversations and sustaining vibrant online communities through thoughtful strategy and execution.…Hi, I’m Noreen Obasoyo. I’m a Social Media Content Coordinator with 6+ years of experience planning, creating, and managing content across Meta, LinkedIn, TikTok, and community-driven platforms. I excel at building content calendars, Canva-based visuals, and engaging online communities to boost brand visibility and growth for both B2B and DTC audiences. I thrive on collaboration with marketing teams, data-driven optimization, and tailoring content to each platform’s voice. I’m passionate about turning brand stories into authentic conversations and sustaining vibrant online communities through thoughtful strategy and execution.

Noreen Obasoyo

Social Media Manager, Content Creator, Content Designer, +4

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Hi, I’m Noreen Obasoyo. I’m a Social Media Content Coordinator with 6+ years of experience planning, creating, and managing content across Meta, LinkedIn, TikTok, and community-driven platforms. I excel at building content calendars, Canva-based visuals, and engaging online communities to boost brand visibility and growth for both B2B and DTC audiences. I thrive on collaboration with marketing teams, data-driven optimization, and tailoring content to each platform’s voice. I’m passionate about turning brand stories into authentic conversations and sustaining vibrant online communities through thoughtful strategy and execution.…Hi, I’m Noreen Obasoyo. I’m a Social Media Content Coordinator with 6+ years of experience planning, creating, and managing content across Meta, LinkedIn, TikTok, and community-driven platforms. I excel at building content calendars, Canva-based visuals, and engaging online communities to boost brand visibility and growth for both B2B and DTC audiences. I thrive on collaboration with marketing teams, data-driven optimization, and tailoring content to each platform’s voice. I’m passionate about turning brand stories into authentic conversations and sustaining vibrant online communities through thoughtful strategy and execution.

Available to hire

Hi, I’m Noreen Obasoyo. I’m a Social Media Content Coordinator with 6+ years of experience planning, creating, and managing content across Meta, LinkedIn, TikTok, and community-driven platforms. I excel at building content calendars, Canva-based visuals, and engaging online communities to boost brand visibility and growth for both B2B and DTC audiences.

I thrive on collaboration with marketing teams, data-driven optimization, and tailoring content to each platform’s voice. I’m passionate about turning brand stories into authentic conversations and sustaining vibrant online communities through thoughtful strategy and execution.

Skills

Canva

Branding

Experience Level

Canva

Expert

Language

English

Fluent

Work Experience

Senior Social Media Manager at Reena Socials

January 1, 2020 - November 3, 2025

Led end-to-end social media strategies for 7 brands across LinkedIn, Instagram, TikTok, and X; built communities and drove engagement through data-driven, AI-powered insights; grew follower base from 150K to 500K in two years and increased qualified leads by leveraging influencer partnerships and creative content.

Head of Media and Communications at Reena Socials

October 1, 2022 - October 1, 2022

Led end-to-end social media strategies, brand voice development, content creation, video editing, and cross-team collaboration for 7 brands in a remote setting; strengthened brand mentions and referral traffic through strategic campaigns and influencer partnerships.

Analytics & Reporting Specialist at Reena Socials

October 1, 2023 - October 1, 2023

Analytics & Reporting (Google Analytics, HubSpot, Sprout Social, Hootsuite, Buffer); Brand Voice Development & Adaptation; Content Calendar Management; Video storytelling & editing; Visual design using Canva and Adobe tools; Cross-team collaboration.

Social Media Content Coordinator at Reena Socials

January 1, 2020 - Present

Plan and manage weekly and monthly content calendars aligned with brand messaging and business goals across Instagram, Facebook, LinkedIn, and TikTok. Posted and scheduled content, optimizing posting times to boost engagement. Edited and optimized visuals using Canva, ensuring platform-specific formatting while maintaining a consistent brand voice. Engaged daily with online communities by responding to comments and messages, increasing audience interaction and positive feedback.

Social Media & Community Manager at AAU - ASA

October 1, 2022 - October 1, 2023

Wrote clear, engaging social media copy for posts, captions, and CTAs tailored to different platforms and audience types. Supported both B2B and DTC social media efforts by adapting content strategy to match audience intent and platform behavior. Monitored performance metrics such as reach, engagement, and follower growth, using insights to refine content strategy. Collaborated with marketing teams to align social media campaigns with broader brand and business objectives.