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I'm Noriana Baa, a versatile brand, marketing, and communications professional with 7+ years of experience across international organizations and multinational agencies. I specialize in digital strategy, content marketing, and stakeholder engagement to drive audience growth and measurable results. I excel at blending data-driven insights with compelling storytelling, collaborating across teams to deliver high-impact marketing solutions that align with organizational priorities. I'm passionate about empowering brands through authentic partnerships with influencers, NGOs, and media, and I thrive in fast-paced, cross-functional environments.…I'm Noriana Baa, a versatile brand, marketing, and communications professional with 7+ years of experience across international organizations and multinational agencies. I specialize in digital strategy, content marketing, and stakeholder engagement to drive audience growth and measurable results. I excel at blending data-driven insights with compelling storytelling, collaborating across teams to deliver high-impact marketing solutions that align with organizational priorities. I'm passionate about empowering brands through authentic partnerships with influencers, NGOs, and media, and I thrive in fast-paced, cross-functional environments.

Noria

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I'm Noriana Baa, a versatile brand, marketing, and communications professional with 7+ years of experience across international organizations and multinational agencies. I specialize in digital strategy, content marketing, and stakeholder engagement to drive audience growth and measurable results. I excel at blending data-driven insights with compelling storytelling, collaborating across teams to deliver high-impact marketing solutions that align with organizational priorities. I'm passionate about empowering brands through authentic partnerships with influencers, NGOs, and media, and I thrive in fast-paced, cross-functional environments.…I'm Noriana Baa, a versatile brand, marketing, and communications professional with 7+ years of experience across international organizations and multinational agencies. I specialize in digital strategy, content marketing, and stakeholder engagement to drive audience growth and measurable results. I excel at blending data-driven insights with compelling storytelling, collaborating across teams to deliver high-impact marketing solutions that align with organizational priorities. I'm passionate about empowering brands through authentic partnerships with influencers, NGOs, and media, and I thrive in fast-paced, cross-functional environments.

Available to hire

I’m Noriana Baa, a versatile brand, marketing, and communications professional with 7+ years of experience across international organizations and multinational agencies. I specialize in digital strategy, content marketing, and stakeholder engagement to drive audience growth and measurable results.

I excel at blending data-driven insights with compelling storytelling, collaborating across teams to deliver high-impact marketing solutions that align with organizational priorities. I’m passionate about empowering brands through authentic partnerships with influencers, NGOs, and media, and I thrive in fast-paced, cross-functional environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Arabic

Advanced

Work Experience

Communication Associate (Social Media & Influencers) at UNICEF | United Nations

September 1, 2024 - Present

Develop and execute digital marketing strategies to optimize engagement and strengthen UNICEF’s brand presence in Lebanon. Lead content creation and campaign development across digital platforms; build partnerships with influencers, NGOs, and media stakeholders to enhance visibility and outreach. Manage event and field coverage, producing real-time content that highlights UNICEF’s impact. Conduct data analysis and reporting to measure campaign effectiveness, optimize KPIs, and inform strategy. Collaborate with internal and external teams to deliver high-quality marketing assets in line with brand guidelines.

PPC Account Manager at KINESSO UK &I (member of IPG Mediabrands)

June 1, 2023 - July 1, 2024

Managed six-figure digital advertising budgets across Google Ads (Search, Display, YouTube, PMax). Delivered data-driven insights through performance analysis (CPA, ROAS, CVR), improving ROI via A/B testing and retargeting. Built trusted client relationships, providing strategic marketing guidance that supported long-term partnerships. Presented campaign reviews and recommendations to senior stakeholders, aligning strategies with client objectives. Monitored market developments and adapted campaigns to stay ahead of digital marketing trends.

Digital Transformation Manager at UM WORLDWIDE (member of IPG Mediabrands)

April 1, 2022 - May 1, 2023

Managed digital transformation projects across data, operations, and technology to improve marketing effectiveness. Acted as a primary liaison between global teams and local markets in a matrixed organization. Ensured implementation of best practices while addressing local challenges and aligning with regional strategies.

Programme Associate at UNICEF | United Nations Partnerships

June 1, 2020 - March 1, 2022

Led projects using digital platforms and technology for development (Child Level Monitoring, U-Report). Supported donor engagement through transparent communication, impact reporting, and programme visibility. Contributed to country office programme documents aligned with regional and HQ priorities.

Digital & Communications Lead at Lebanese Red Cross | Blood Transfusion Services

May 1, 2016 - December 1, 2017

Designed and implemented awareness campaigns on blood donation, including national events like World Blood Donor Day. Built partnerships with municipalities and universities to expand outreach. Managed social media content and live coverage, ensuring brand consistency and audience growth.

Media Intern at MINDSHARE

March 1, 2015 - April 1, 2016

Assisted in integrated media planning for digital and offline campaigns. Supported creative briefs, pitch preparation, and social media monitoring. Contributed to market research and analysis for new business opportunities.

Communication Associate (social media & influencers) at UNICEF

September 1, 2024 - Present

Developed and executed digital marketing strategies to optimize engagement and strengthen UNICEF’s brand presence in Lebanon; led content creation across reels, carousels, animations, and stories; built partnerships with influencers, NGOs, and media stakeholders; managed event and field coverage; conducted data analysis to measure campaign effectiveness and inform strategy; collaborated with internal and external teams to deliver high-quality marketing assets aligned with brand guidelines.

Digital Transformation Manager at UM Worldwide (IPG Mediabrands)

April 1, 2022 - May 1, 2023

Managed digital transformation projects across data, operations, and technology to improve marketing effectiveness; acted as a primary liaison between global teams and local markets in a matrixed organization; ensured implementation of best practices while addressing local challenges and aligning with regional strategies.