Available to hire
I am a creative and brand assurance professional who enjoys bridging creativity, brand consistency, and market-ready solutions. In my work, I review licensed products, packaging, campaigns, and marketing materials while translating brand guidelines into clear and actionable creative direction. I also enjoy researching market and IP trends, developing concepts, and collaborating with licensees, agencies, suppliers, and regional stakeholders.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Malay
Advanced
Work Experience
Senior Executive, Creative & Brand Assurance at Pacific Licensing Studio
February 1, 2025 - PresentReview licensed products, packaging, premiums, and marketing-material submissions across multiple character and entertainment intellectual properties. Interpret brand guidelines, provide actionable creative feedback from concept through final production, manage submission workflows and approval tracking, coordinate with licensees, agencies, and regional stakeholders, and conduct competitor and intellectual-property trend research. Onboard licensees and collaborate with cross-functional teams to improve submission quality and maintain brand consistency.
Senior Executive, Creative at PACIFIC LICENSING STUDIO SDN. BHD.
February 1, 2025 - PresentLed end-to-end creative development of seasonal campaigns, product launches, retail materials, social content, and point-of-sale materials. Managed licensed-brand creative submissions and translated licensor guidelines into practical design direction for internal teams. Coordinated with external agencies, suppliers, and cross-functional teams to ensure accurate and timely project delivery. Supervised and mentored design interns, providing creative feedback and support. Maintained consistent brand representation across digital, retail, and product-related touchpoints while adapting designs to different campaign needs.
Senior Executive, Creative & Brand Assurance at PACIFIC LICENSING STUDIO SDN. BHD.
February 1, 2025 - PresentReview licensed product, packaging, premium, and marketing-material submissions across multiple character and entertainment IPs. Manage submission workflows, approval tracking, and communication with licensees, agencies, and regional stakeholders. Conduct competitor and IP trend research, translating insights into creative recommendations and sample concepts. Onboard licensees and collaborate with cross-functional teams to improve submission quality and maintain brand consistency. Interpret brand guidelines and provide actionable creative feedback from concept development through final production.
Senior Executive, Creative, Brand Assurance at PACIFIC LICENSING STUDIO SDN. BHD.
February 1, 2025 - PresentReviewed licensed product, packaging, premium, and marketing-material submissions across multiple character and entertainment IPs. Managed submission workflows, approval tracking, and communication with licensees, agencies, and regional stakeholders. Conducted competitor research and IP trend analysis, translating insights into creative recommendations and sample concepts. Onboarded licensees and collaborated with cross-functional teams to improve submission quality and maintain brand consistency, while interpreting brand guidelines and providing actionable creative feedback from concept through final production.
Senior Executive, Design & Brand Development (Illustrator) at International Footwear (Penang) Sdn. Bhd.
February 1, 2020 - January 31, 2025Support design and brand development initiatives across footwear-related products and brand touchpoints. Produce visual content and artwork using a range of creative tools, adapting layouts and designs for multiple deliverables. (Specific achievements and responsibilities were not fully detailed in the provided resume text.)
Senior Executive, Creative at Pallas Internacional Footwear SDN. BHD.
February 1, 2020 - January 31, 2025Reviewed licensed product and packaging, plus premium and marketing-material submissions across multiple character and entertainment IPs. Managed submission workflows, approval tracking, and communications with licensees, agencies, and regional stakeholders. Conducted competitor and IP trend research, translating insights into creative recommendations and sample concepts. Onboarded licensees and collaborated with cross-functional teams to improve submission quality and maintain brand consistency. Interpreted brand guidelines and provided actionable creative feedback from concept development through final production.
Senior Executive, Design & Brand Development at International Footwear (Penang) Sdn. Bhd.
February 1, 2020 - January 31, 2025Created and delivered design/brand development work for footwear-related products and marketing/branding needs, supporting visual direction and production. (Specific project details were not provided in the resume text.)
Senior Executive, Creative at PALLAS INTERNATIONAL FOOTWEAR SDN. BHD.
February 1, 2020 - January 31, 2025Reviewed and supported brand-aligned creative development across licensed and brand-related deliverables. Coordinated feedback and approvals to ensure creative accuracy and timely delivery, working with internal stakeholders and external partners to maintain consistent brand representation across touchpoints.
Education
B.S Arch at UPM
January 1, 2005 - January 1, 2008SPM at SMK Bagan Jaya
January 1, 2002 - January 1, 2005PMR at SMK Bagan Jaya
January 1, 1999 - January 1, 2001UPSR at SJK(C) Chung Hwa 1
January 1, 1994 - January 1, 1998STPM at SMJK Chung Ling B'W
January 1, 2003 - January 1, 2004B.S Arch at UPM
January 1, 2021 - January 1, 2021STPM at SMJK Chung Ling B’W
January 11, 2030 - September 30, 2026PMR at SMK Bagan Jaya
January 11, 2030 - September 30, 2026SPM at SJK(C) Chung Hwa 1 / SMK Bagan Jaya
January 11, 2030 - September 30, 2026UPSR at SJK(C) Chung Hwa 1
January 11, 2030 - September 30, 2026B.S Arch at UPM
January 1, 2014 - January 1, 2018STPM at SMJK Chung Ling B’W
January 1, 2012 - January 1, 2013PMR at SMK Bagan Jaya
January 1, 2009 - January 1, 2010SPM at SMK Bagan Jaya
January 1, 2010 - January 1, 2011UPSR at SJK(C) Chung Hwa 1
January 1, 2006 - January 1, 2007B.S Arch at UPM
January 1, 2021 - January 1, 2022SPM at SMK Bagan Jaya
January 11, 2030 - September 30, 2026PMR at SMK Bagan Jaya
January 11, 2030 - September 30, 2026STPM at SMJK Chung Ling B’W
January 11, 2030 - September 30, 2026B.S. ARCH at UPM
January 1, 2020 - January 1, 2021STPM at SMJK Chung Ling, B’W
January 1, 2014 - January 1, 2016PMR at SJK(C) Chung Hwa 1
January 1, 2011 - January 1, 2012Bachelor of Science in Architecture at UDM
January 1, 2014 - January 1, 2019STPM at SMK Chung Ling
January 1, 2012 - January 1, 2014SPM at SMK Bagan Jaya
January 1, 2010 - January 1, 2012PMR at SMK Bagan Jaya
January 1, 2006 - January 1, 2010STPM at SMK Chung Ling
January 11, 2030 - January 1, 2014SPM at SMK Bagan Jaya
January 11, 2030 - January 1, 2012PMR at SMK Bagan Jaya
January 11, 2030 - January 1, 2010Bachelor of Science in Architecture at UCSI University
January 1, 2015 - January 1, 2019STPM at SMK Chung Ling
January 1, 2013 - January 1, 2014STPM at SMK Chung Ling
January 1, 2012 - January 1, 2014SPM at SMK Bagan Jaya
January 1, 2010 - January 1, 2012PMR at SMK Bagan Jaya
January 1, 2006 - January 1, 2010Bachelor of Science in Architecture at UDM
January 1, 2014 - January 1, 2019STPM at SMK Chung Ling
January 1, 2012 - January 1, 2014SPM at SMK Bagan Jaya
January 11, 2030 - January 1, 2012PMR at SMK Bagan Jaya
January 11, 2030 - January 1, 2010Qualifications
B.S. ARCH
January 1, 2020 - January 1, 2021Bachelor of Science in Architecture
January 11, 2030 - January 1, 2019Bachelor of Science in Architecture
January 1, 2014 - January 1, 2019UPSR
January 1, 2006 - September 30, 2026PMR
January 1, 2010 - September 30, 2026SPM
January 1, 2012 - September 30, 2026STPM
January 1, 2014 - September 30, 2026Bachelor of Science in Architecture
January 11, 2030 - January 1, 2019STPM
January 11, 2030 - January 1, 2014UPSR
January 11, 2030 - January 1, 2006Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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