Senior Art Director & Senior Footwear Designer with 15+ years of experience shaping luxury fashion and lifestyle brands through creative direction, visual identity, and product-focused storytelling. Hands-on expertise across campaigns, lookbooks, packaging, digital assets, and direct-to-factory workflows.
Founder of Deux Souliers (made in Spain), combining refined luxury aesthetics with deep material and construction knowledge—translating briefs into cohesive art direction across digital, print, and packaging touchpoints. Also a lecturer and mentor in creative direction, supporting postgraduate designers with concept, narrative, trend research, and technical feasibility.
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- Creative direction and brand identity
- Footwear and accessories design
- Campaign art direction
- Visual storytelling and lookbook direction
- Product range development: flats, heels, boots, unisex styles and bags
- Made in Spain production and supplier follow-up
- International wholesale and digital brand positioning
A full brand portfolio for Deux Souliers, the premium footwear brand I founded and creatively directed from Barcelona.
The project presents the complete brand universe: identity, visual language, campaign direction, product categories and international positioning. Deux Souliers was born from a handcrafted footwear approach and evolved into a contemporary women/unisex footwear brand made in Spain, with collections presented in international fairs and sold through selected stores and digital platforms across Europe, Asia and the US.
My work covered the full creative direction of the brand: concept, product design, visual identity, campaign art direction, lookbooks, still life imagery, collection structure, materials, supplier coordination and brand storytelling.
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