Available to hire
I’m a broad-minded Brand and Graphic Designer based in Toronto with experience across healthcare, technology, and lifestyle brands. My expertise lies in translating brand strategy into cohesive visual systems across campaigns, social, print, and digital experiences. I thrive in creative teams, working both independently and collaboratively, where ideas are shaped into thoughtful, creative solutions, rooted in brand storytelling and user-centered design.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Graphic Designer at Outpost379
June 1, 2025 - November 1, 2025Designed performance-driven digital campaigns, motion ads, and paid social creative for healthcare and pharmaceutical brands including YMCA Canada and Insulet Corporation; Led design of editorial medical materials and presentation decks, simplifying complex information through clear, engaging visual design; Translated brand strategy and guidelines into scalable visual systems across campaign, social, and editorial touchpoints; Partnered with art directors, strategists, and account teams to develop concept-driven creative aligned with campaign objectives; Contributed to campaign ideation and creative direction, merging strategic thinking and visual execution; Collaborated with a lead UX designer on UX/UI updates for a pharmaceutical website, improving usability and brand consistency.
Graphic Designer & Account Coordinator at Counter Culture Agency
May 1, 2024 - October 1, 2024Led visual concepts, webpage design, and social collateral for a lifestyle brand, supporting a multi-channel content series; Designed digital and social content across platforms, ensuring consistency and engagement; Supported campaign execution end-to-end, including creator coordination, outreach, and community management; Collaborated across creative and account teams to bring integrated campaign ideas to life.
Junior Graphic Designer at Rhenti (Proptech Startup)
October 1, 2020 - September 1, 2022Designed and wrote copy for monthly digital ad campaigns (static + motion) for Meta and real estate platforms, supporting lead generation and brand growth; Collaborated with marketing and product teams on UX improvements and website optimization; Redesigned the marketing homepage, improving storytelling, navigation, and overall UX; Worked in a fast-paced startup environment, balancing performance marketing needs with brand consistency.
Freelance Brand & Graphic Designer at Various Clients in the GTA
January 1, 2018 - PresentPartnered with small businesses and startups to develop brand identities, digital campaigns, social content, and print marketing assets; Delivered end-to-end brand systems that maintained consistent visual presence across social, digital, and print channels.
Education
Honours Bachelor of Brand Design at George Brown Polytechnic School of Design
January 1, 2023 - January 1, 2026Advanced Diploma, Graphic Design at George Brown Polytechnic School of Design
January 1, 2018 - January 1, 2020UX Design Certificate at BrainStation
January 1, 2021 - January 1, 2021Honours Bachelor of Brand Design at George Brown Polytechnic School of Design
January 1, 2023 - January 1, 2026Advanced Diploma, Graphic Design at George Brown Polytechnic School of Design
January 1, 2018 - January 1, 2020UX Design Certificate at BrainStation
January 1, 2021 - January 1, 2021Qualifications
UX Design Certificate
January 1, 2021 - January 1, 2021Industry Experience
Healthcare, Software & Internet, Media & Entertainment, Professional Services, Retail, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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