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I'm Balazs Ordodi, an international marketing leader with 17+ years of experience driving marketing transformation, capability building, and multi-market commercial excellence across healthcare, technology, and global matrix organizations. I design scalable operating models, governance, and data-driven measurement, partnering across global, regional, and local teams to lift capability maturity, improve execution quality, and deliver measurable ROI. I've trained 450+ stakeholders and managed €60M budgets across 20 markets.…I'm Balazs Ordodi, an international marketing leader with 17+ years of experience driving marketing transformation, capability building, and multi-market commercial excellence across healthcare, technology, and global matrix organizations. I design scalable operating models, governance, and data-driven measurement, partnering across global, regional, and local teams to lift capability maturity, improve execution quality, and deliver measurable ROI. I've trained 450+ stakeholders and managed €60M budgets across 20 markets.

Balazs Ordodi

Marketing Strategist, Product Marketer, Digital Marketer, +7

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I'm Balazs Ordodi, an international marketing leader with 17+ years of experience driving marketing transformation, capability building, and multi-market commercial excellence across healthcare, technology, and global matrix organizations. I design scalable operating models, governance, and data-driven measurement, partnering across global, regional, and local teams to lift capability maturity, improve execution quality, and deliver measurable ROI. I've trained 450+ stakeholders and managed €60M budgets across 20 markets.…I'm Balazs Ordodi, an international marketing leader with 17+ years of experience driving marketing transformation, capability building, and multi-market commercial excellence across healthcare, technology, and global matrix organizations. I design scalable operating models, governance, and data-driven measurement, partnering across global, regional, and local teams to lift capability maturity, improve execution quality, and deliver measurable ROI. I've trained 450+ stakeholders and managed €60M budgets across 20 markets.

Available to hire

I’m Balazs Ordodi, an international marketing leader with 17+ years of experience driving marketing transformation, capability building, and multi-market commercial excellence across healthcare, technology, and global matrix organizations.

I design scalable operating models, governance, and data-driven measurement, partnering across global, regional, and local teams to lift capability maturity, improve execution quality, and deliver measurable ROI. I’ve trained 450+ stakeholders and managed €60M budgets across 20 markets.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

German

Intermediate

Hungarian

Fluent

Work Experience

Global Digital Marketing Business Lead at Bayer AG

January 1, 2023 - January 1, 2025

Directed a sixty million euro marketing technology investment portfolio and delivered a twenty-one percent ROI increase through improved strategy and execution. Led a sixteen-person remote team to strengthen multi-channel delivery processes and improve global stakeholder satisfaction. Managed strategic partnerships and enhanced operational governance, contributing to a twenty-eight percent efficiency improvement across programs. Reinforced data-driven planning for social and content activation, improving consistency and enabling higher quality multi-channel campaign execution.

Global Media Strategy and MarTech Transformation at Bayer AG

January 1, 2021 - January 1, 2023

Unified the global ecosystem across twenty markets, improving agility and achieving an estimated thirty-three percent efficiency uplift. Implemented precision measurement frameworks that strengthened creative and audience targeting and delivered a twenty million euro efficiency gain. Delivered fifteen percent media cost reduction through optimized planning and consistent cross-market execution standards. Scaled AI and predictive analytics use cases to enhance paid social and content optimization, supporting stronger engagement and performance.

Head of Biddable Media at Bayer AG

January 1, 2018 - January 1, 2021

Built the global biddable capability and standardized buying practices, elevating multi-channel performance quality across regions. Led and developed three specialists while training more than four hundred fifty regional practitioners to ensure consistent execution. Strengthened global stakeholder alignment through structured governance and clear performance reporting. Guided integration of social and content workflows into biddable processes, supporting measurable efficiency gains in broader digital campaigns.

Head of Performance Marketing at Kaspersky Lab

January 1, 2015 - January 1, 2017

Directed digital performance marketing across EMEA and APAC, balancing global brand equity with market-level sales delivery. Designed multi-country go-to-market playbooks driving est. +10–15% YoY online conversion improvement. Partnered with product and sales teams to translate launches into customer growth and retention campaigns. Built cross-functional collaboration model between global, regional, and field marketing teams.

Digital Account Manager at Dentsu Aegis Network / Carat Media

January 1, 2012 - January 1, 2015

Planned and bought digital rich media and video campaigns for clients like GM and Arla. Led analytics team growth from 4 to 10 members and delivered data-driven insights for digital display campaigns across EMEA. Collaborated with account teams to translate strategy into execution and optimize media performance.

Integrated Media Planner at MEC / WPP

January 1, 2008 - January 1, 2012

Planned and managed integrated online display campaigns for Danone, Sparkasse, Fiat,Sony Ericsson, Reckitt Benckiser. Led ad server and analytics team.

Head of Global MarTech Business at Bayer Consumer Health

January 1, 2023 - January 1, 2025

Directed a €60M global MarTech budget across international markets, improving ROI by 21% through stronger governance, capability prioritization, and scalable marketing operating model design. Led a 16-person cross-functional team and strategic partners including Google and TCS, aligning internal and external stakeholders to deliver transformation initiatives consistently across markets. Unified the global ad tech ecosystem across 20 markets, delivering €20M efficiency gains in 2 years while embedding standardized frameworks, governance, and stronger execution quality. Implemented AI/ML and predictive analytics capabilities that improved measurement maturity, KPI visibility, and data-driven decision-making across international commercial teams.

Head of Media at Bayer Consumer Health AG

January 1, 2018 - January 1, 2021

Built and scaled a global programmatic operating model, standardizing planning and buying approaches to improve capability consistency, governance, and execution quality across international markets. Led 3 specialists and trained 450+ local and regional stakeholders, accelerating adoption of best practices, omnichannel activation standards, and stronger performance management disciplines. Developed scalable frameworks for audience strategy, activation, and optimization that improved budget efficiency and strengthened local market execution. Advanced capability maturity by embedding structured experimentation, measurement discipline, and repeatable processes across international marketing teams.

Digital Account Manager at Dentsu Aegis Network / Carat Media

January 1, 2011 - January 1, 2015

Planned and bought digital rich media and video campaigns for clients like GM and Arla. Led analytics team growth from 4 to 10 members. Responsible for data analysis and insights for digital display campaigns in EMEA.

Integrated Media Planner at MEC

January 1, 2008 - January 1, 2011

Planned and managed integrated online display campaigns for Danone, Sparkasse, Fiat, Sony Ericsson, Reckitt Benckiser. Led ad server and analytics team.