Senior Brand Strategist at FourthCanvas

Led brand strategy and narrative development for high-growth companies across VC, fintech, agribusiness, sportswear, and emerging credit markets—delivering positioning frameworks that elevated brand perception, market relevance, and long-term competitiveness. Led category development and B2B repositioning strategy for Africa’s first alternative credit bureau, Notto, a pre–Series A company facilitating a lending volume of over $2M. Repositioned CRE, a leading VC firm managing nearly half a billion in assets, to compete in the digital age, modernizing its identity and strengthening its appeal to founders and LPs. Served as strategy lead for Pesa, a cross-border fintech processing over $300M in annual transaction volume, shaping a differentiated positioning to help the company win the competitive “diaspora wallet” arms race and expand its share of the global migrant market. Advised Sunbeth, Nigeria’s largest agro-commodities player with ₦200B in annual revenue, on a global repositioning strategy, elevating the brand from a local industry leader to a world-facing company aspiring to operate at the level of global household names. Supported the strategic development of SEON, a fast-emerging African sportswear brand known as the “Nike of Africa,” defining a narrative and brand system that could stand confidently beside global giants like Nike and Adidas. Partnered with internal teams across design, marketing, sales, and leadership to align brand strategy with revenue goals, business development efforts, and long-term organizational vision.