Hello! I am Via, a Marketing Communications Officer with hands-on experience in managing KOL and influencer collaborations, executing digital campaigns, and delivering consistent brand messaging across social media platforms. I excel in supporting end-to-end campaign execution, analyzing content performance, and translating insights into actionable communication strategies. I am strong in cross-team coordination, audience engagement, and maintaining brand relevance through creative and data-driven approaches.…

Indah Oktavia

Hello! I am Via, a Marketing Communications Officer with hands-on experience in managing KOL and influencer collaborations, executing digital campaigns, and delivering consistent brand messaging across social media platforms. I excel in supporting end-to-end campaign execution, analyzing content performance, and translating insights into actionable communication strategies. I am strong in cross-team coordination, audience engagement, and maintaining brand relevance through creative and data-driven approaches.…

Available to hire

Hello! I am Via, a Marketing Communications Officer with hands-on experience in managing KOL and influencer collaborations, executing digital campaigns, and delivering consistent brand messaging across social media platforms.

I excel in supporting end-to-end campaign execution, analyzing content performance, and translating insights into actionable communication strategies. I am strong in cross-team coordination, audience engagement, and maintaining brand relevance through creative and data-driven approaches.

See more

Language

Indonesian
Fluent
English
Advanced

Work Experience

Marketing Communication & Social Media Specialist at The Barong
January 1, 2025 - Present
Trusted to manage brand communication decisions independently and deliver data-backed insights for brand direction. Led end-to-end marketing communication strategy, covering content ideation, digital campaign execution, and brand storytelling. Generated ±4.6 million total views across TikTok & Instagram through organic content strategy and creator-led distribution. Increased brand reach by +105% and drove +462K engagement within 3 months. Executed KOL-driven content and developed strategic concepts for brand activation, UGC/EGC frameworks, and offline–online integration.
Content Creator & Personal Brand Strategist at Self-Managed Instagram Platform
January 1, 2024 - Present
Built and managed a personal content platform with multiple videos reaching 1.5M–2M views organically. Applied audience psychology and trend adaptation to optimize reach and retention. Experienced in creating relatable, discussion-driven content aligned with social media algorithms.
Host Live – Live Commerce & Brand Communication at Freelance
January 1, 2024 - Present
Hosted live commerce sessions on TikTok and Shopee for multiple lifestyle and consumer brands to support brand awareness and sales objectives. Successfully generated IDR 10–15 million monthly revenue through strategic live selling and audience-driven communication. Delivered persuasive product communication through real-time interaction, storytelling, and audience engagement techniques.
KOL Specialist at Bounce Street Asia
January 1, 2025 - July 1, 2025
Supported and executed influencer marketing campaigns involving macro to mega KOLs and public figures. Contributed to campaigns generating 22+ million organic views across TikTok and Instagram. Gained hands-on exposure to professional influencer marketing workflows and campaign execution.
Intern – Information & Communication at BPOM Bogor
April 1, 2024 - June 1, 2024
Assisted in public communication initiatives related to food and cosmetic safety. Developed and distributed educational digital content reaching 1,000+ viewers. Supported outreach programs and public information dissemination via social media.

Education

Diploma IV at IPB University–Bogor
August 1, 2021 - August 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services
    paper Social media manager

    High-impact Social Media Manager & Marketing Communication Specialist with proven results in driving organic growth, engagement, and brand visibility across TikTok and Instagram.

    Led end-to-end social media and marketing communication execution, including strategy, content ideation, production, KOL activation, and performance optimization.

    Key achievements & responsibilities:

    Drove ±4.6 million organic views within 3 months through strategic short-form video content

    Increased brand reach by +105% and generated +462K engagement organically

    Planned and executed high-performing content calendars aligned with audience behavior and platform trends

    Developed content concepts focused on storytelling, UGC/EGC frameworks, and creator-led distribution

    Managed daily posting, copywriting, hashtag strategy, and community engagement

    Executed KOL & influencer campaigns (macro to mega) contributing to 22+ million organic views

    Produced and edited Reels & TikTok content, including on-ground content during brand activations

    Analyzed insights and translated performance data into actionable communication strategies

    Known for combining creative intuition with data-backed execution, turning social media from a branding tool into a measurable growth channel that supports awareness, engagement, and conversion.