With over 40 years of experience in graphic design and Art Direction, I have developed unique expertise at the intersection of traditional design and digital innovation. My work is characterized by a minimalist aesthetic combined with strong functionality, producing timeless and effective design solutions for clients across design and tourism industries. My career spans the digital transformation of the design field—from manual techniques to today’s AI-assisted tools, providing me with a deep understanding of both timeless design principles and evolving digital tools.
I am passionate about creating comprehensive brand identities and integrating advanced digital technologies, including AI, into my design process. I build long-term client relationships through strategic design and clear communication, ensuring adaptable and successful digital presences for traditional brands.
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