I’m a Digital Marketing Specialist with strong experience in eCommerce, performance marketing, and creative content development. I manage Meta and TikTok campaigns, write persuasive ad copy, and coordinate short-form content that drives sales and engagement. I blend creativity with data, using Shopify and analytics tools to optimise campaigns, improve ROAS, reduce CPA, and grow revenue. I’m skilled at leading creators, managing multiple projects, and delivering clear results across digital platforms.

Olabode Abraham Oduwole

I’m a Digital Marketing Specialist with strong experience in eCommerce, performance marketing, and creative content development. I manage Meta and TikTok campaigns, write persuasive ad copy, and coordinate short-form content that drives sales and engagement. I blend creativity with data, using Shopify and analytics tools to optimise campaigns, improve ROAS, reduce CPA, and grow revenue. I’m skilled at leading creators, managing multiple projects, and delivering clear results across digital platforms.

Available to hire

I’m a Digital Marketing Specialist with strong experience in eCommerce, performance marketing, and creative content development. I manage Meta and TikTok campaigns, write persuasive ad copy, and coordinate short-form content that drives sales and engagement.

I blend creativity with data, using Shopify and analytics tools to optimise campaigns, improve ROAS, reduce CPA, and grow revenue. I’m skilled at leading creators, managing multiple projects, and delivering clear results across digital platforms.

See more

Language

English
Advanced

Work Experience

Digital Marketing Facilitator at Digital Bananas Technology, UK
March 1, 2024 - Present
Lead and teach performance marketing, ad targeting, and analytics; guide learners through real campaigns and reporting workflows; demonstrate ad optimization and audience insights.
Instructor – Performance Marketing at Go My Code
December 1, 2023 - Present
Design and implement a dynamic course curriculum on SEO, PPC, social media marketing, and email marketing; conduct hands-on training with tools like Google Analytics, SEMrush, and Facebook Ads Manager; supervise hands-on projects and update materials.
Marketing Lead at SEOGIDI TECHNOLOGIES LIMITED (SEOGIDI.COM)
August 1, 2022 - Present
Lead digital strategy, SEO, and performance marketing for clients; managed campaigns on Meta and TikTok; created ad copies and landing page content; coordinated content creators and editors; delivered SEO and funnel optimization and clear performance reports.
Social Media and Performance Marketing Manager at VELLOTRACK NIGERIA LIMITED
September 1, 2024 - October 1, 2025
Ran Meta and TikTok campaigns to boost product awareness and conversions; wrote ad copies and product-focused content; tracked ROAS, CTR, CPA, and conversions; ran A/B tests and prepared weekly/monthly performance reports; managed ad budgets.
Social Media and Performance Marketing Manager at WYZE
September 1, 2023 - October 1, 2025
Managed digital campaigns across Meta, TikTok, and Google; wrote ad copies and landing page content; coordinated with designers and creators; tracked ROAS, CTR, and CPA; ran A/B tests; produced weekly and monthly insights; contributed to growth through targeting and creative direction.
Content Writer/SEO Writer at ODUNEWS Publications
January 1, 2020 - December 31, 2023
Wrote product-led and news content optimised for search; conducted keyword research; aligned articles with SEO goals; improved engagement through stronger headlines and structure.
Social Media Manager at Modelc Global Enterprises
January 1, 2018 - Present
Strategized and implemented digital marketing-centric social media campaigns; monitored web traffic and utilised analytics to refine content; managed customer service on social platforms; built a strong online presence and engaged with influencers.
Content Writer/ Editorial Assistant at Talk Glitz Media
January 1, 2013 - May 1, 2021
Planned and executed digital campaigns; created high-quality content for various social media channels; tracked campaign performance and suggested improvements.

Education

Bachelor of Science (B.Sc.), Microbiology at Federal University of Agriculture Abeokuta
January 1, 2013 - January 1, 2018

Qualifications

SEMRush SEO Course Certificate
January 11, 2030 - December 3, 2025
Google Analytics Certification
January 11, 2030 - December 3, 2025
Digital Marketing Certification - Hubspot, GOMYCODE, Google
January 11, 2030 - December 3, 2025
Meta Ads Training
January 11, 2030 - December 3, 2025
Shopify & eCommerce Marketing
January 11, 2030 - December 3, 2025

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services