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I am a marketing and customer-experience professional with over three years of hands-on experience in e-commerce management, digital marketing, and client engagement. I excel at turning data insights into action, using SEO and CRM tools to attract and retain customers and drive measurable sales growth. I have hands-on experience in managing campaigns, optimizing online stores, and coordinating customer communication to deliver seamless service experiences.…I am a marketing and customer-experience professional with over three years of hands-on experience in e-commerce management, digital marketing, and client engagement. I excel at turning data insights into action, using SEO and CRM tools to attract and retain customers and drive measurable sales growth. I have hands-on experience in managing campaigns, optimizing online stores, and coordinating customer communication to deliver seamless service experiences.

Fatimah Abdulrasheed

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I am a marketing and customer-experience professional with over three years of hands-on experience in e-commerce management, digital marketing, and client engagement. I excel at turning data insights into action, using SEO and CRM tools to attract and retain customers and drive measurable sales growth. I have hands-on experience in managing campaigns, optimizing online stores, and coordinating customer communication to deliver seamless service experiences.…I am a marketing and customer-experience professional with over three years of hands-on experience in e-commerce management, digital marketing, and client engagement. I excel at turning data insights into action, using SEO and CRM tools to attract and retain customers and drive measurable sales growth. I have hands-on experience in managing campaigns, optimizing online stores, and coordinating customer communication to deliver seamless service experiences.

Available to hire

I am a marketing and customer-experience professional with over three years of hands-on experience in e-commerce management, digital marketing, and client engagement.
I excel at turning data insights into action, using SEO and CRM tools to attract and retain customers and drive measurable sales growth. I have hands-on experience in managing campaigns, optimizing online stores, and coordinating customer communication to deliver seamless service experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Freelance Digital Marketer & Social Media Manager at Self-Employed / Freelance

September 1, 2024 - Present

Managed multiple brand accounts, developed content calendars, and created campaigns that increased engagement and online visibility. Crafted ad creatives, visuals, and copy that built trust and inspired action among online audiences. Used analytics tools to measure reach, engagement, and conversion — and optimized strategies based on insights. Coordinated influencer collaborations and social media promotions to boost awareness. Applied storytelling and community management techniques to grow loyal customer bases online.

Digital Marketer at FATEEMBELLA

April 1, 2024 - August 31, 2024

Managed day-to-day operations of an online fashion and lifestyle store, overseeing marketing, product listings, and customer service. Executed SEO and paid ad campaigns that increased site visits by approximately 35% and improved average conversion rate by 18%. Handled customer interactions using CRM tools, coordinated order scheduling, and upsold complementary items — contributing to a 15% boost in repeat sales. Designed targeted email campaigns that improved engagement rates and reduced cart abandonment. Maintained profitability despite rising ad costs by optimizing campaign spending and refining audience targeting.

E-commerce Manager at JOKE BANNY E-COMMERCE

November 1, 2022 - June 30, 2023

Planned and managed multi-channel ad campaigns that drove a 45% increase in online traffic and a 28% lift in monthly sales. Designed and maintained a WordPress-based store, enhancing site usability and reducing bounce rate through improved product page layouts. Used CRM systems to manage customer data, follow up on leads, and ensure timely responses, improving customer satisfaction scores. Implemented A/B testing for ad creatives and landing pages, improving return on ad spend (ROAS) by roughly 22%. Strengthened brand presence through consistent messaging and audience segmentation based on behavioral data.

E-commerce Manager at ABSITA COMM

December 1, 2020 - September 30, 2022

Developed a responsive e-commerce site on WordPress that increased returning visitors by 30% within six months. Managed Facebook Ads and email campaigns, improving click-through rates by 20% and repeat purchase frequency by 25%. Oversaw daily customer communication, handled order scheduling, and introduced product bundles that improved average order value by 17%. Conducted regular performance reviews to refine ad targeting and messaging, reducing cost per acquisition (CPA) over time. Collaborated with suppliers and logistics partners to ensure accurate fulfillment and high customer satisfaction.