I am a results-driven Digital Marketing Manager with 8 years of experience leading multi-channel strategies that drive acquisition, engagement, and revenue growth. I excel in paid media management, social media strategy, SEO optimization, email automation, and growth marketing. I have a proven track record managing $500K+ monthly ad budgets across Google, Meta, LinkedIn, YouTube, and TikTok, consistently reducing CPA by 60% and increasing conversions by 200%. I build data-driven funnels, optimize customer journeys from awareness to retention, and integrate GA4, Looker Studio, and Meta Pixel for performance visibility. I enjoy leading cross-functional teams and launching campaigns that align creative execution with business goals.

Olayinka Alawode

I am a results-driven Digital Marketing Manager with 8 years of experience leading multi-channel strategies that drive acquisition, engagement, and revenue growth. I excel in paid media management, social media strategy, SEO optimization, email automation, and growth marketing. I have a proven track record managing $500K+ monthly ad budgets across Google, Meta, LinkedIn, YouTube, and TikTok, consistently reducing CPA by 60% and increasing conversions by 200%. I build data-driven funnels, optimize customer journeys from awareness to retention, and integrate GA4, Looker Studio, and Meta Pixel for performance visibility. I enjoy leading cross-functional teams and launching campaigns that align creative execution with business goals.

Available to hire

I am a results-driven Digital Marketing Manager with 8 years of experience leading multi-channel strategies that drive acquisition, engagement, and revenue growth. I excel in paid media management, social media strategy, SEO optimization, email automation, and growth marketing.

I have a proven track record managing $500K+ monthly ad budgets across Google, Meta, LinkedIn, YouTube, and TikTok, consistently reducing CPA by 60% and increasing conversions by 200%. I build data-driven funnels, optimize customer journeys from awareness to retention, and integrate GA4, Looker Studio, and Meta Pixel for performance visibility. I enjoy leading cross-functional teams and launching campaigns that align creative execution with business goals.

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Work Experience

Digital Marketing Manager at Nomad Internet
September 1, 2025 - September 1, 2025
Over saw full-funnel digital marketing operations across paid media, social, SEO, and email, managing advertising budgets exceeding $500K/month. Directed performance marketing initiatives across Google, Meta, LinkedIn, YouTube, and TikTok, cutting CPA by over 60% and increasing total sign-ups by more than 200%. Partnered with product and creative teams to launch and promote key products. Implemented data-driven marketing frameworks and dashboards in GA4 and Looker Studio to track ROAS, conversion rates, and engagement KPIs. Designed and optimized CRM automations and email workflows, which increased customer retention and lifetime value. Supervised a cross-functional team of designers, content strategists, and media buyers.
Paid Ads Strategist at Lekan Media Limited
April 1, 2020 - April 1, 2020
Managed PPC campaigns across Google Ads and Bing, optimizing keyword bids, budgets, impression share, and quality scores for maximum ROI. Delivered integrated multi-channel campaigns across email, web, mobile, and social platforms. Created performance reports and dashboards to track success across web, email, and blog channels. Produced and optimized digital content to support marketing initiatives.
Digital Marketing Intern at The Kingmakers Consultancy
September 1, 2018 - September 1, 2018
Created and managed multi-channel PPC campaigns across Google Ads and Facebook; collaborated cross-functionally with technical and creative teams to develop strategic, brand-aligned solutions under tight deadlines. Monitored and refined key metrics to maintain optimal performance. Identified emerging digital advertising opportunities and new verticals to keep campaigns innovative.

Education

Bachelor of Science in Accounting at Achievers University
January 1, 2009 - January 1, 2013
Master of Science in Management with Digital Marketing (In-View) at University of Hertfordshire
January 11, 2030 - November 1, 2025

Qualifications

Digital Skills – Accent UK & Ireland
January 11, 2030 - November 1, 2025
Certified Customer Acquisition Specialist – DigitalMarketer
January 11, 2030 - November 1, 2025
Google Analytics Certification
January 11, 2030 - November 1, 2025
Google Ads Search Certification
January 11, 2030 - November 1, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services