Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a PR consultant with 14+ years of agency-side experience leading integrated communications programs for global consumer, lifestyle, and purpose-driven organizations. I help brands achieve business objectives through effective PR strategies across earned, paid, and owned channels, with a focus on media relations, influencer programs, and content strategy. My experience spans global CPG, beauty, fashion, food and beverage, arts and culture, and nonprofit organizations. I act as senior client counsel while guiding teams and partners to deliver high-impact campaigns.…I am a PR consultant with 14+ years of agency-side experience leading integrated communications programs for global consumer, lifestyle, and purpose-driven organizations. I help brands achieve business objectives through effective PR strategies across earned, paid, and owned channels, with a focus on media relations, influencer programs, and content strategy. My experience spans global CPG, beauty, fashion, food and beverage, arts and culture, and nonprofit organizations. I act as senior client counsel while guiding teams and partners to deliver high-impact campaigns.

Olena Gisys

PR Freelancer, Influencer Marketing Manager, Content Producer, +2





I am a PR consultant with 14+ years of agency-side experience leading integrated communications programs for global consumer, lifestyle, and purpose-driven organizations. I help brands achieve business objectives through effective PR strategies across earned, paid, and owned channels, with a focus on media relations, influencer programs, and content strategy. My experience spans global CPG, beauty, fashion, food and beverage, arts and culture, and nonprofit organizations. I act as senior client counsel while guiding teams and partners to deliver high-impact campaigns.…I am a PR consultant with 14+ years of agency-side experience leading integrated communications programs for global consumer, lifestyle, and purpose-driven organizations. I help brands achieve business objectives through effective PR strategies across earned, paid, and owned channels, with a focus on media relations, influencer programs, and content strategy. My experience spans global CPG, beauty, fashion, food and beverage, arts and culture, and nonprofit organizations. I act as senior client counsel while guiding teams and partners to deliver high-impact campaigns.

Available to hire

I am a PR consultant with 14+ years of agency-side experience leading integrated communications programs for global consumer, lifestyle, and purpose-driven organizations.

I help brands achieve business objectives through effective PR strategies across earned, paid, and owned channels, with a focus on media relations, influencer programs, and content strategy. My experience spans global CPG, beauty, fashion, food and beverage, arts and culture, and nonprofit organizations. I act as senior client counsel while guiding teams and partners to deliver high-impact campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Independent Consultant at Independent Consulting

May 1, 2024 - Present

Operate client-facing practice focused on brand development, content strategy (organic and paid), and conversion-focused communications informed by audience psychology.

Account Supervisor at Porter Novelli Canada

July 1, 2017 - November 1, 2022

Led multi-stream accounts, translating business objectives into integrated communications strategies across earned, paid and owned channels; provided client counsel; developed media relations strategies; managed budgets, resourcing and project scoping; oversaw influencer strategy and experiential programs.

Account Manager at Porter Novelli Canada

November 1, 2022 - May 1, 2024

Managed multi-channel programs; fostered account retention and organic growth; oversaw budgets and teams.

Senior Account Executive at NKPR

June 1, 2015 - July 1, 2017

Led client strategy across fashion, beauty, lifestyle, and nonprofit portfolios; executed integrated programs with influencer partnerships, content development, experiential activations, earned & paid media.

Account Executive at NKPR

August 1, 2014 - June 1, 2015

Led and supported client strategy; day-to-day communication, timelines & deliverables across multiple accounts; built relationships with media, influencers, and brand partners.

Communications Coordinator at H2 Central Marketing & Communications

May 1, 2011 - September 1, 2013

Executed integrated programs including content development, media outreach, and event support; supported development of communications strategies and client program delivery.

Communications Supervisor at H2 Central Marketing & Communications

September 1, 2013 - August 1, 2014

Developed messaging frameworks and communications materials; produced reporting, media monitoring, and campaign analysis; assisted with new business development and proposal support.