I am a Senior Creative Producer and Growth Operator who specializes in turning complex ideas into high-converting content engines. Over the last 5+ years, I managed a 50-person creative pipeline at TheSoul Publishing, scaling channels like Bright Side to 44M+ subscribers and driving 10M-14M+ organic views per video. Beyond massive B2C scale, I led the end-to-end B2B video strategy for the MemeFi crypto campaign, architecting the visual and written frameworks that generated 7-figure revenue and ranked me as a Top-3 Producer company-wide. I am also currently building my own DTC clothing brand, RSEN STUDIO, which means I treat every project with a founder’s mindset—prioritizing speed, lean AI workflows, and actual revenue outcomes.

Olesia Arsenyeva

I am a Senior Creative Producer and Growth Operator who specializes in turning complex ideas into high-converting content engines. Over the last 5+ years, I managed a 50-person creative pipeline at TheSoul Publishing, scaling channels like Bright Side to 44M+ subscribers and driving 10M-14M+ organic views per video. Beyond massive B2C scale, I led the end-to-end B2B video strategy for the MemeFi crypto campaign, architecting the visual and written frameworks that generated 7-figure revenue and ranked me as a Top-3 Producer company-wide. I am also currently building my own DTC clothing brand, RSEN STUDIO, which means I treat every project with a founder’s mindset—prioritizing speed, lean AI workflows, and actual revenue outcomes.

Available to hire

I am a Senior Creative Producer and Growth Operator who specializes in turning complex ideas into high-converting content engines. Over the last 5+ years, I managed a 50-person creative pipeline at TheSoul Publishing, scaling channels like Bright Side to 44M+ subscribers and driving 10M-14M+ organic views per video. Beyond massive B2C scale, I led the end-to-end B2B video strategy for the MemeFi crypto campaign, architecting the visual and written frameworks that generated 7-figure revenue and ranked me as a Top-3 Producer company-wide. I am also currently building my own DTC clothing brand, RSEN STUDIO, which means I treat every project with a founder’s mindset—prioritizing speed, lean AI workflows, and actual revenue outcomes.

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Language

English
Advanced
Russian
Fluent
Spanish; Castilian
Beginner
Italian
Beginner
French
Beginner

Work Experience

Creative Producer / Senior Content Manager at Bright Side
July 1, 2024 - July 1, 2025
Led end-to-end content production for high-performance YouTube videos for Bright Side, overseeing a cross-functional team and delivering up to 7 videos per day. Owned the full production lifecycle, including final packaging (thumbnails, titles), and achieved 1M–1.4M organic views per video with 50M+ cumulative views. Translated client briefs into actionable content strategies, managed internal production teams, and handled all client communications and approvals. Ranked as a top internal producer based on conversion rates and cross-channel performance metrics for external campaigns.

Education

Bachelor's degree in Russian Philology at Russian State University for Humanities
January 1, 2016 - January 1, 2020
Professional course: Social Media Marketing at Social Media Marketing (Professional course)
January 1, 2021 - January 1, 2022

Qualifications

Bachelor's degree in Russian Philology
January 1, 2016 - January 1, 2020
Professional course: Social Media Marketing
January 1, 2021 - January 1, 2022

Industry Experience

Media & Entertainment

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