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Senior marketing and brand strategy consultant with 15+ years of international experience across Spirits, Wine and Premium FMCG. I support companies facing growth stagnation, portfolio complexity, or the need to reposition brands in mature or highly regulated markets. My work spans portfolio reshaping, go-to-market strategy, investment optimization, and digital-first transformation, with direct ownership of multimillion-euro P&Ls across Europe and CIS. I combine heritage brand storytelling with modern consumer relevance, delivering commercially measurable results.…Senior marketing and brand strategy consultant with 15+ years of international experience across Spirits, Wine and Premium FMCG. I support companies facing growth stagnation, portfolio complexity, or the need to reposition brands in mature or highly regulated markets. My work spans portfolio reshaping, go-to-market strategy, investment optimization, and digital-first transformation, with direct ownership of multimillion-euro P&Ls across Europe and CIS. I combine heritage brand storytelling with modern consumer relevance, delivering commercially measurable results.

Olga Gorbacheva

Brand Strategist, Marketing Strategist, Product Marketer, +7

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Senior marketing and brand strategy consultant with 15+ years of international experience across Spirits, Wine and Premium FMCG. I support companies facing growth stagnation, portfolio complexity, or the need to reposition brands in mature or highly regulated markets. My work spans portfolio reshaping, go-to-market strategy, investment optimization, and digital-first transformation, with direct ownership of multimillion-euro P&Ls across Europe and CIS. I combine heritage brand storytelling with modern consumer relevance, delivering commercially measurable results.…Senior marketing and brand strategy consultant with 15+ years of international experience across Spirits, Wine and Premium FMCG. I support companies facing growth stagnation, portfolio complexity, or the need to reposition brands in mature or highly regulated markets. My work spans portfolio reshaping, go-to-market strategy, investment optimization, and digital-first transformation, with direct ownership of multimillion-euro P&Ls across Europe and CIS. I combine heritage brand storytelling with modern consumer relevance, delivering commercially measurable results.

Available to hire

Senior marketing and brand strategy consultant with 15+ years of international experience across Spirits, Wine and Premium FMCG.
I support companies facing growth stagnation, portfolio complexity, or the need to reposition brands in mature or highly regulated markets.
My work spans portfolio reshaping, go-to-market strategy, investment optimization, and digital-first transformation, with direct ownership of multimillion-euro P&Ls across Europe and CIS.
I combine heritage brand storytelling with modern consumer relevance, delivering commercially measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Russian

Fluent

Italian

Advanced

French

Beginner

Work Experience

Independent Marketing Consultant at Independent Marketing Consultant

January 1, 2025 - Present

Advising premium beverage and lifestyle brands on brand strategy, portfolio positioning, and go-to-market planning. Developed launch concept and global communication toolkit for Cantina Pupo (Italian celebrity-led wine project). Supported partnerships in electric mobility, including strategic positioning work for Microlino and Crodino.

Marketing Director Switzerland at Campari Group

January 1, 2023 - December 31, 2025

Re-shaped portfolio and investment strategy to secure market share in a stagnating market; launched a premium innovation that exceeded forecast and set a new benchmark for brand entry in Switzerland; optimized A&P mix with digital-first, consumer-centric engagement; strengthened cross-functional planning with Sales and Finance for profitable execution.

Head of Marketing, Russia & CIS at Campari Group

January 1, 2020 - December 31, 2023

Positioned Aperol as Russia’s aperitivo leader, doubling awareness and expanding topline 10x with limited ATL; repositioned Mondoro delivering +20% topline growth via refreshed communication and innovation; orchestrated value-driven portfolio transformation and premiumisation; unified CIS marketing teams for brand consistency across the cluster.

Marketing Manager, Aperitif & Spirits Portfolio (Russia) at Campari Group

January 1, 2017 - December 31, 2019

Drove growth for Aperol, Campari, Wild Turkey, and Espolòn through omnichannel campaigns; created bartender advocacy programs to expand On-Trade presence; elevated digital and PR to establish Aperol as the #1 lifestyle brand in Russia; coordinated multifunctional teams for integrated execution.

Marketing Manager, Sparkling Wine & Vermouth Portfolio (Russia) at Campari Group

January 1, 2014 - December 31, 2016

Re-energized Mondoro and Cinzano with new campaigns and revamped pricing strategy; introduced viral content formats and leveraged consumer research to drive portfolio and pricing decisions.

Senior Brand Manager — Absolut, Beefeater, Havana Club, Malibu at Pernod Ricard Group (Russia)

January 1, 2012 - December 31, 2014

Launched Absolut Moscow Limited Edition, strengthening brand equity and creating a cultural icon; drove double-digit growth across key brands through disruptive activations; pioneered early e-commerce collaborations to build online visibility and sales.

Brand Manager — Absolut & Beefeater at Pernod Ricard Group (Russia)

January 1, 2011 - December 31, 2012

Led positioning and activation strategies, reinforcing brand relevance in a highly competitive spirits market.

Brand Manager Luxury Brands — Martell, Mumm, Perrier Jouet at Pernod Ricard Group (Russia)

January 1, 2010 - December 31, 2011

Elevated luxury portfolio through premium partnerships and experiential activations.

Winston Product Manager at Japan Tobacco International (JTI)

January 1, 2006 - January 1, 2010

Delivered double-digit share growth for Winston through new product launches and portfolio development; supported brand strategy, trade marketing initiatives, and distribution efforts.