Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a service marketing and portfolio management professional focused on medical devices, with 8+ years of experience driving portfolio growth, service value messaging, and cross-functional launches across Europe and international markets. I thrive on turning customer insights into compelling value propositions, building scalable educational programs, and partnering with service, clinical, and commercial teams to accelerate adoption and satisfaction. Currently, I lead global marketing initiatives at EMS in Nyon, collaborating across five continents to develop positioning, launch frameworks, and digital engagement that improve customer onboarding and product utilization. I’m passionate about measurable impact, data-driven decision making, and creating educational assets that empower teams and clinicians alike.…I’m a service marketing and portfolio management professional focused on medical devices, with 8+ years of experience driving portfolio growth, service value messaging, and cross-functional launches across Europe and international markets. I thrive on turning customer insights into compelling value propositions, building scalable educational programs, and partnering with service, clinical, and commercial teams to accelerate adoption and satisfaction. Currently, I lead global marketing initiatives at EMS in Nyon, collaborating across five continents to develop positioning, launch frameworks, and digital engagement that improve customer onboarding and product utilization. I’m passionate about measurable impact, data-driven decision making, and creating educational assets that empower teams and clinicians alike.

Olga Kovaleva

Marketing Strategist, Product Marketer, Growth Marketer, +2





I’m a service marketing and portfolio management professional focused on medical devices, with 8+ years of experience driving portfolio growth, service value messaging, and cross-functional launches across Europe and international markets. I thrive on turning customer insights into compelling value propositions, building scalable educational programs, and partnering with service, clinical, and commercial teams to accelerate adoption and satisfaction. Currently, I lead global marketing initiatives at EMS in Nyon, collaborating across five continents to develop positioning, launch frameworks, and digital engagement that improve customer onboarding and product utilization. I’m passionate about measurable impact, data-driven decision making, and creating educational assets that empower teams and clinicians alike.…I’m a service marketing and portfolio management professional focused on medical devices, with 8+ years of experience driving portfolio growth, service value messaging, and cross-functional launches across Europe and international markets. I thrive on turning customer insights into compelling value propositions, building scalable educational programs, and partnering with service, clinical, and commercial teams to accelerate adoption and satisfaction. Currently, I lead global marketing initiatives at EMS in Nyon, collaborating across five continents to develop positioning, launch frameworks, and digital engagement that improve customer onboarding and product utilization. I’m passionate about measurable impact, data-driven decision making, and creating educational assets that empower teams and clinicians alike.

Available to hire

I’m a service marketing and portfolio management professional focused on medical devices, with 8+ years of experience driving portfolio growth, service value messaging, and cross-functional launches across Europe and international markets. I thrive on turning customer insights into compelling value propositions, building scalable educational programs, and partnering with service, clinical, and commercial teams to accelerate adoption and satisfaction.

Currently, I lead global marketing initiatives at EMS in Nyon, collaborating across five continents to develop positioning, launch frameworks, and digital engagement that improve customer onboarding and product utilization. I’m passionate about measurable impact, data-driven decision making, and creating educational assets that empower teams and clinicians alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Russian

Fluent

Work Experience

Global Marketing Coordinator - Pain Therapy Solutions Portfolio at EMS - Electro Medical Systems S.A.

February 2, 2024 - September 1, 2025

Supported global service and device portfolio by developing positioning, value messaging, and strategic frameworks. Created global launch frameworks and localized implementation toolkits used by service, sales, and clinical teams across all regions. Drove digital engagement for clinical professionals through CRM, portals, and e-learning content, improving utilization and customer experience. Managed service education programs as a key value driver, including planning, expert co-creation, and multi-channel promotion. Developed clinical training content, service enablement materials, and workshop formats to support regional training teams. Partnered with service, clinical, and commercial teams to enhance customer onboarding, leading to increased product adoption. Built KPI dashboards and analytical reports to evaluate campaign and service performance, guiding strategic decisions. Led cross-functional project pipelines across 5 continents, accelerating stage-gate progression through struc

Career Break at Career Break (Relocation and Parental Leave)

January 1, 2020 - December 31, 2023

Extended career break for relocation and parental leave, during which I maintained professional development through self-study and industry reading, and prepared for a return to strategic marketing leadership.

Senior Marketing Specialist at 3M Company

February 1, 2017 - July 31, 2020

Led end-to-end digital and multichannel marketing initiatives across 4 product lines, including paid media planning, localization of digital assets, and campaign optimization across multiple markets. Managed full campaign lifecycle from market assessment and business case development to paid media execution, agency management, budget allocation and ROI tracking. Collaborated with regional cross-functional teams to ensure compliance and timely launch of digital content across EMEA. Created and adapted visual assets for regional/global use to support multi-market campaigns. Implemented CRM and personalized engagement programs contributing to +35% revenue growth over two years, driven by data-based segmentation, performance tracking, and optimization. Used digital analytics to evaluate campaign performance and refine targeting and media mix.

Assistant to Marketing Manager at Janssen, Pharmaceutical Companies of Johnson & Johnson

February 1, 2014 - February 1, 2017

Supported multi-channel campaigns across 3 therapeutic areas, ensuring alignment with global strategy and local market execution. Conducted market research, consumer insights, and competitor analysis to support strategic product and assortment decisions. Collaborated with sales, digital, and medical teams to support launches, promotional initiatives, and operational planning. Assisted in content creation and localization for consistent execution across regions.

Administrative Assistant at Kempinski Hotels

February 1, 2009 - January 31, 2011

Provided executive-level administrative support, coordinated internal and external events, including high-profile conferences and VIP meetings, and managed vendor relationships with high confidentiality in fast-paced international environments.

Administrative Assistant at Bunge CIS LLC

February 1, 2011 - February 1, 2014

Supported executive teams, managed logistics and sensitive documentation, and maintained vendor/supplier relationships within a multinational environment.