Business & Team Coach (ICF-Certified) | Growth Strategy Consultant | Strategic Partner at Pukka (Co-Founder), Worldwide (mostly in Bucharest)

Delivered over 1,000 hours of coaching for founders (startups and SMEs), entrepreneurs, organizational leaders, and cross-functional teams across diverse industries and regions. Partnered with clients to clarify strategic vision, resolve leadership and interpersonal challenges, and build systems that drive measurable business results and sustainable team performance. Facilitated strategic sessions, leadership workshops, and organizational development programs on business growth, purpose-driven innovation, leadership, team dynamics, and productivity. Designed tailored coaching programs, progress-tracking systems, and facilitation frameworks aligning vision, people, and processes — enabling long-term scalability and cultural alignment. Companies I worked with: 2Gis, DEEP2000. Whistle, WebFuture, My.Games, LavaDigital, RR Consulting, others (confidential). Key Achievements & Impact: ● Supported co-founders (top industry player with 17 years of experience) in building actionable strategies and optimizing business processes, achieving 2× business growth within five months and sustaining continuous expansion. Increased profitability through client segmentation, market repositioning, and new product launches. ● Facilitated strategic sessions and coaching with the founder, CEO, and core team — driving organizational restructuring, clarifying business vision, developing a strategic roadmap, strengthening collaboration, and reigniting team motivation. ● Facilitated strategic sessions and coaching with two long-term business partners (18 years), uncovering and resolving unspoken expectation gaps — directly leading to the creation of a new business model and strategic roadmap, and enabling entry into new markets and business directions through opportunity identification and product validation. ● Facilitated alignment on key priorities and team roles, coaching teams to establish clear responsibilities and accountability, ensuring consistent execution.

International Senior Brand & Product Marketing Manager at HEIDI Chocolat Kex Group, Bucharest

Led business growth across Romania and key export markets (Europe, Canada, Latin America, Asia, Russia), contributing to the expansion of exports from 7 to 50+ countries. Held P&L responsibility for multiple markets and product portfolios, optimizing margins, value chain, pricing, marketing spend, and cross-functional execution. Key Achievements & Responsibilities: ● Strategic Marketing & Business Growth, Branding & Communication: Developed and implemented annual marketing, pricing, and communication strategies for Romania and core export markets, in close collaboration with sales teams, distributors, and agencies. Led national and international integrated marketing campaigns, consistently exceeding P&L targets. Conducted comprehensive market studies, research, and trend analyses to inform portfolio and brand strategies. Managed export market prioritization to drive brand investment and business expansion. Initiated DTC, e-commerce, and digital projects in Romania and China, delivering incremental growth and increased brand visibility. ● Product Innovation & Portfolio Management: Led product innovations from concept through design, value chain creation, and market launch, achieving on-target P&L and sustainable growth. Launched over 30 new products and ranges in premium chocolate gifting and snacking segments. Repositioned seasonal editions, achieving record volume and value growth, with the Summer edition recognized as a “Top-3 Best New Food Product” in Romania in 2019. Spearheaded synergy projects to optimize the portfolio, enhance quality, implement innovative solutions, improve production efficiency and margins, and co-manufacture to fill portfolio gaps. Developed business cases and investment proposals that successfully secured funding and approval for CAPEX projects, including the rollout of a new production line. ● Cross-Functional Leadership & Team Management: Led cross-functional teams across R&D, Production, Supply, Finance, Quality, Marketing & Trade Marketing, and Sales to deliver key projects and achieve KPIs. Organized onboarding for new team members, distributors, and sales partners in core markets. ● International Relations & Event Management: Facilitated international business negotiations with organizational leaders and distributors to establish long-term cooperation. Managed ATL and BTL agencies, media budgets, and full-cycle event projects, including participation at ISM Germany (2018, 2019) and international exhibitions in China. Career Notes: Maternity leave from June 2011 - March 2013, March 2015 to May 2017.

Brand Manager Juice Portfolio & Innovations at The Coca-Cola Company (Moscow, Bucharest)

Independent Growth Strategy Consultant | Strategic Partner at Independent / Self-employed

World-wide growth strategy consulting and executive coaching for founders, CEOs and cross-functional teams. I clarify strategic vision, resolve leadership and interpersonal gaps, and build scalable systems that drive measurable business results and sustainable team performance. Partnered with clients to design coaching programs, facilitation frameworks, and programs aligned with vision, people, and processes to enable long-term scalability and cultural alignment.

Senior Brand & Product Marketing Manager at HEIDI Chocolate, KEX Group

Led business growth across Romania and core export markets (EU, Canada, Latin America, Asia, Russia), managed P&L for multiple markets and product portfolios, optimized margins and value chain, and directed cross-functional execution. Drove strategic marketing & growth initiatives, launched DTC, e-commerce, and digital projects in Mom Romania and China, delivering incremental growth and enhanced brand visibility. Spearheaded product portfolio synergies, quality improvements, and co-manufacturing to fill portfolio gaps; developed business cases and investment proposals for new production lines.

Regional Brand Manager for Juice Portfolio at The Coca-Cola Company

Oversaw regional marketing and brand management for the juice portfolio in Romania. Led market studies, portfolio prioritization, and integrated campaigns in collaboration with sales, distributors, and agencies to meet and exceed P&L targets. Executed national and international marketing campaigns, launched new product editions, and expanded export activities.

Brand & Innovation Manager at Coca-Cola Company Juice Biz Unit

Managed brand development and innovation for the juice business unit in Moscow. Drove portfolio growth, new product concepts, and cross-functional execution across markets to strengthen brand performance and market share.

Brand Manager – Flagman Portfolio at Orion World International (Korea) / Moscow

Led brand management for Flagman portfolio across Moscow and regional markets. Coordinated new category introductions and market expansion, aligning product development with consumer insights and distribution capabilities.

Marketing & Management Specialist (Internship) at LP 3M

Marketing and management internship supporting product launches and market analysis in Padang, West Sumatra, Indonesia.

Junior Management Consultant at ACG Fin Expertise

Internship in management consulting, focusing on client projects within organizational management and strategy.

Provide strategic visioning, bridge strategy and execution, and build scalable systems for growth. Delivered 1,500+ hours of coaching to founders, entrepreneurs, and cross-functional teams across diverse industries and regions; guided leadership development, clarified objectives, and created practical roadmaps and processes to deliver measurable business results and improved team performance. Facilitated strategy sessions, team coaching, workshops, and organizational development programs focused on growth, purpose-driven innovation, leadership, team dynamics, and productivity. Designed tailored coaching programs with progress-tracking tools and facilitation frameworks to align vision, people, and processes.

International Senior Brand & Product Marketing Manager at HEIDI Chocolate, KEX Group

Led business growth across Romania and key export markets (EU, Canada, Latin America, Asia, Russia). Owned P&L for multiple markets and product portfolios, optimized margins, value chain, pricing, marketing spend, and cross-functional execution. Built integrated national and international marketing campaigns, negotiated with distributors and agencies, and established go-to-market plans to support expansion and profitability. Implemented re-positioning strategy for HEIDI's brand, providing brand guidelines to partners and ensuring consistent market execution. Drove entry into new markets and strengthened sales channels, retail partnerships, and trade marketing.

Project Manager – International Project at Telecom Company, Moscow

Managed an international project across 40 countries; oversaw concept development, logistics, and execution. Coordinated presence at ISM Germany (2018, 2019) and major exhibitions in China; developed a sales folder and trained the sales team on portfolio messaging. Collaborated with distributors, retailers, and agencies to ensure strategic alignment and flawless execution.

Regional Brand Manager (Juice Portfolio) at The Coca-Cola Company, Bucharest

Led regional brand management for the juice portfolio in Romania; managed marketing strategy, product launches, and go-to-market initiatives; collaborated cross-functionally to optimize profitability and market share.

Brand & Innovation Manager, Coca-Cola Company Juice Biz Unit (Multon) at Coca-Cola Company, Moscow (Multon)

Led brand and product innovation for Coca-Cola's juice portfolio (Multon) in Moscow; repositioned brand, developed market-ready packaging, and enhanced cross-functional collaboration, resulting in improved execution and growth.

Brand Manager – Flagman Brand Portfolio (Choco-Pie), Orion World International at Orion World International, Moscow

Led Flagman brand portfolio development for a new category launch (Choco-Pie); drove go-to-market planning and cross-functional execution.

Marketing & Management Specialist (Internship) at LP 3M

Supported marketing and management activities for 3M in Padang, West Sumatra, Indonesia; gained exposure to product marketing, distribution, and field operations.

Junior Management Consultant at ACG Fin Expertise, Department of Management Consulting

Junior Management Consultant contributing to client projects and analyses.