Available to hire
Social media content creator with 6+ years of experience capturing, creating, and editing platform-native content across Instagram, TikTok, and Facebook for creative lifestyle brands and higher-education institutions. Equal parts storyteller and trend spotter with a proven ability to drive engagement through authentic lifestyle storytelling and elevated brand execution.
Experienced capturing content on location at events, shoots, and activations. Proficient in Canva, CapCut, and Hootsuite, with measurable results including a single Reel that generated 2.1M+ views, reached 338k accounts, and drove 2,237 new followers.
Skills
Experience Level
Expert
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Work Experience
Social Media Manager & Strategist at Modern Muse by Lizzie
November 1, 2025 - PresentCapture and create social-first content across Instagram, TikTok, and Facebook, spotting trends quickly and adjusting formatting to drive engagement. Conceived the creative concept for the account’s top-performing Reel, generating 2.1M+ views, reaching 338K accounts, and driving 2,237 new followers from one post. Grew Instagram following to 24,000+ within 6 months while sustaining non-follower view rates as high as 92%. Built and managed creator/influencer partnerships and affiliate strategy via ShopMy, handling communications and collaborative content opportunities.
Social Media Manager at Brigadoon Home and Lifestyle
May 1, 2024 - PresentShoot, edit, and publish short-form video for Instagram and e-commerce, balancing authentic lifestyle storytelling with brand and product needs. Own content creation and analytics strategy, translating brand objectives into platform-native content. Attend and create real-time content at company events, capturing on-location content to support brand storytelling. Maintain website-related responsibilities including product asset management and original copy (Shopify).
Social Media Manager at Indiana University Jacobs School of Music
December 1, 2023 - June 30, 2024Created daily social-first content for Instagram (Reels and Stories) and Facebook for a large institutional audience, identifying trends and adapting content accordingly. Analyzed platform analytics to refine strategy and boost engagement, preparing regular reports with insights and recommendations for improving strategy. Partnered closely with the communications team to align social content with institutional messaging and bring campaigns to life across platforms.
Education
Master of Music (Voice) at Indiana University Jacobs School of Music
January 11, 2030 - July 30, 2026Bachelor of Music (Voice) at The University of Illinois at Urbana-Champaign
January 11, 2030 - July 30, 2026Qualifications
Industry Experience
Education, Media & Entertainment, Retail
Skills
Experience Level
Expert
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