Olivia Gronenthal

Capture and create social-first content across Instagram, TikTok, and Facebook, spotting trends quickly and adjusting formatting to drive engagement. Conceived the creative concept for the account’s top-performing Reel, generating 2.1M+ views, reaching 338K accounts, and driving 2,237 new followers from one post. Grew Instagram following to 24,000+ within 6 months while sustaining non-follower view rates as high as 92%. Built and managed creator/influencer partnerships and affiliate strategy via ShopMy, handling communications and collaborative content opportunities.

Shoot, edit, and publish short-form video for Instagram and e-commerce, balancing authentic lifestyle storytelling with brand and product needs. Own content creation and analytics strategy, translating brand objectives into platform-native content. Attend and create real-time content at company events, capturing on-location content to support brand storytelling. Maintain website-related responsibilities including product asset management and original copy (Shopify).

Created daily social-first content for Instagram (Reels and Stories) and Facebook for a large institutional audience, identifying trends and adapting content accordingly. Analyzed platform analytics to refine strategy and boost engagement, preparing regular reports with insights and recommendations for improving strategy. Partnered closely with the communications team to align social content with institutional messaging and bring campaigns to life across platforms.