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Olivia Ryley

Available to hire

I’m Olivia Ryley, a previous lead designer of a fmcg premium food brand and I’m driven by user-centred, idea-led design—bringing together UI/UX, editorial, print, and film work to create clear, engaging experiences…

About

I’m Olivia Ryley, a previous lead designer of a fmcg premium food brand and I’m driven by user-centred, idea-led design—bringing together UI/UX, editorial, print, and film work to create clear, engaging experiences from concept through to production-ready delivery.

  • 4 years' experience
  • Joined September 2026

Skills· 2

Industry experience

  • Media & Entertainment
  • Retail
  • Education
  • Consumer Goods

Work experience

Lead Graphic Designer · The Basic Ingredients LtdSep 2025 – Sep 2026 · 1 yr 1 mo

Led design from idea generation and brief through concept development to print-ready artwork across multiple formats, delivering high-volume NPD and live SKU assets under tight deadlines. Designed packaging and brand assets distributed to major UK and European retailers (including Selfridges, Harrods, Whole Foods, and Corner 180). Partnered with production agencies by creating storyboards to align marketing video outputs with branding. Provided creative direction across packaging formats, finishes, materials, and production methods with sustainability and cost efficiency in mind, while producing compliant production-ready artwork using Adobe Illustrator and Photoshop for print specifications and food labelling regulations. Built mockups and presentation materials for internal review and retailer/sales enablement, supporting social content that scaled from ~5k to ~290k–300k views. Helped establish a UK supplier partnership for expansion into the Chinese market and collaborated cross-f

Graphic Designer · Buttercross ButchersDec 2022 – Dec 2024 · 2 yrs 1 mo

Created signage and in-store visual assets for a butcher’s shop, collaborating with the team to understand brand tone and customer needs.

Graphic Designer (Freelance) · SQRDSep 2022 – Present · 4 yrs 3 mos

Founded and run a junior-led, full-service creative studio delivering end-to-end client work from concept through to design delivery. Provided sole creative direction across branding, packaging, art direction, and digital design. Designed brand identity for Someri (loungewear/lingerie), including hand-rendered logotype/emblem, campaign photography direction, motion identity, and website concept (featured in Vogue Arabia). Led a full brand identity for 222 AVE, including logotype, matchbox-style packaging dieline design for launch/PR, and website UI design. Delivered branding and packaging system work for The Week, a political magazine.

Education

BA (Hons) Graphic Design & Communication · University of the Arts London: Chelsea College of Arts2030 – 2026
A-Levels · Shrewsbury School, Shropshire2030 – 2026
GCSEs · Shrewsbury School, Shropshire2030 – 2026

Certifications and awards

National Skills Challenge (award) - playful, user-centred app concept for the elderly (branding, UX design, storytelling)2030 – 2026

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