I’m a freelancer who specializes in web design, high-converting landing pages, SEO, and digital marketing from Nigeria, with a strong focus on building modern, user-friendly, and results-driven websites for businesses and personal brands. I help businesses turn their online presence into a powerful growth tool by combining clean design, conversion-focused strategy, and search engine optimization. My background in Economics also gives me a strong analytical mindset, allowing me to design websites that are not just visually appealing but also performance-driven and data-informed. What differentiates me from other freelancers is my ability to blend design creativity with marketing strategy, ensuring every website I build is structured to attract, engage, and convert visitors into customers. --- Employment and project experience Web Designer & Landing Page Specialist Freelance Projects (Avien Health, Emerald City Pilates, MR Iconstruction & Remodeling, Goodman Services) January 2026 – Present Designed and developed multiple high-performing websites and landing pages across healthcare, fitness, and construction industries. Focused on UI/UX design, responsive layouts, SEO optimization, and conversion-driven structure to improve user engagement and business results. -- Web Designer & UX/UI Designer Independent Client Projects January 2025 – Present Worked with small business owners to redesign and improve existing websites. Delivered modern, mobile-friendly designs with improved navigation, clearer service presentation, and better overall user experience.

Oluwafemi Matthew

I’m a freelancer who specializes in web design, high-converting landing pages, SEO, and digital marketing from Nigeria, with a strong focus on building modern, user-friendly, and results-driven websites for businesses and personal brands. I help businesses turn their online presence into a powerful growth tool by combining clean design, conversion-focused strategy, and search engine optimization. My background in Economics also gives me a strong analytical mindset, allowing me to design websites that are not just visually appealing but also performance-driven and data-informed. What differentiates me from other freelancers is my ability to blend design creativity with marketing strategy, ensuring every website I build is structured to attract, engage, and convert visitors into customers. --- Employment and project experience Web Designer & Landing Page Specialist Freelance Projects (Avien Health, Emerald City Pilates, MR Iconstruction & Remodeling, Goodman Services) January 2026 – Present Designed and developed multiple high-performing websites and landing pages across healthcare, fitness, and construction industries. Focused on UI/UX design, responsive layouts, SEO optimization, and conversion-driven structure to improve user engagement and business results. -- Web Designer & UX/UI Designer Independent Client Projects January 2025 – Present Worked with small business owners to redesign and improve existing websites. Delivered modern, mobile-friendly designs with improved navigation, clearer service presentation, and better overall user experience.

Available to hire

I’m a freelancer who specializes in web design, high-converting landing pages, SEO, and digital marketing from Nigeria, with a strong focus on building modern, user-friendly, and results-driven websites for businesses and personal brands.

I help businesses turn their online presence into a powerful growth tool by combining clean design, conversion-focused strategy, and search engine optimization. My background in Economics also gives me a strong analytical mindset, allowing me to design websites that are not just visually appealing but also performance-driven and data-informed.

What differentiates me from other freelancers is my ability to blend design creativity with marketing strategy, ensuring every website I build is structured to attract, engage, and convert visitors into customers.

Employment and project experience

Web Designer & Landing Page Specialist
Freelance Projects (Avien Health, Emerald City Pilates, MR Iconstruction & Remodeling, Goodman Services)
January 2026 – Present

Designed and developed multiple high-performing websites and landing pages across healthcare, fitness, and construction industries. Focused on UI/UX design, responsive layouts, SEO optimization, and conversion-driven structure to improve user engagement and business results.


Web Designer & UX/UI Designer
Independent Client Projects
January 2025 – Present

Worked with small business owners to redesign and improve existing websites. Delivered modern, mobile-friendly designs with improved navigation, clearer service presentation, and better overall user experience.

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Language

English
Fluent

Work Experience

Web Designer & Landing Page Specialist at Avien Health
June 27, 2025 - August 2, 2025
Designed a high-converting landing page for Avien Health, focusing on clear messaging, modern UI design, and strong conversion structure. Created a user-friendly layout that communicates the platform’s value effectively and encourages user engagement and demo requests through strategic design and optimized flow.
Web Designer (Freelance) at Goodman Services LLC
February 26, 2026 - March 15, 2026
Website Designer (Full Redesign Project) at Emerald City Pilates
June 10, 2025 - July 20, 2025
Led the full website redesign, focusing on improving user experience, modernizing the visual design, and creating a clean, mobile-responsive layout. Structured the site to improve navigation, highlight class offerings, and enhance overall brand presentation to increase user engagement and inquiries.

Education

Bachelor of Science in Economics at Adekunle Ajasin University
January 11, 2019 - November 20, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Healthcare, Real Estate & Construction, Professional Services, Media & Entertainment
    paper Website Design for Faith-Based Grief Healing & Restoration Ministry

    This project involved the design and development of a faith-based website for a grief healing and restoration ministry, focused on creating a calm, compassionate, and spiritually grounded online presence. The objective was to build a supportive digital space that communicates hope, healing, and emotional restoration through biblical truth and personal testimony.

    The website was structured to guide users through a deeply sensitive journey, from discovering the ministry’s message to exploring services and booking private or group support sessions. Emphasis was placed on clarity, emotional warmth, and ease of navigation to ensure visitors feel safe, understood, and encouraged throughout their experience.

    Key focus areas included content structuring, emotional storytelling, service presentation, user flow, and visual tone. The design approach was intentionally minimal and calming, allowing the message of healing and faith to remain at the center while maintaining a professional and trustworthy layout.

    Special attention was given to highlighting the founder’s personal story, strengthening emotional connection and credibility, while also clearly presenting available services such as grief support sessions, mentorship, teaching, and speaking engagements. Strategic call-to-actions were placed throughout the site to guide users toward booking sessions or inviting the ministry to speak.

    This project demonstrates my ability to design sensitive, purpose-driven websites that combine storytelling, emotional design, and functionality to create meaningful user experiences that inspire trust, connection, and engagement.

    paper Website Design for Faith-Based Grief Healing & Restoration Ministry

    This project involved the design and development of a faith-based website for a grief healing and restoration ministry, focused on creating a calm, compassionate, and spiritually grounded online presence. The objective was to build a supportive digital space that communicates hope, healing, and emotional restoration through biblical truth and personal testimony.

    The website was structured to guide users through a deeply sensitive journey, from discovering the ministry’s message to exploring services and booking private or group support sessions. Emphasis was placed on clarity, emotional warmth, and ease of navigation to ensure visitors feel safe, understood, and encouraged throughout their experience.

    Key focus areas included content structuring, emotional storytelling, service presentation, user flow, and visual tone. The design approach was intentionally minimal and calming, allowing the message of healing and faith to remain at the center while maintaining a professional and trustworthy layout.

    Special attention was given to highlighting the founder’s personal story, strengthening emotional connection and credibility, while also clearly presenting available services such as grief support sessions, mentorship, teaching, and speaking engagements. Strategic call-to-actions were placed throughout the site to guide users toward booking sessions or inviting the ministry to speak.

    This project demonstrates my ability to design sensitive, purpose-driven websites that combine storytelling, emotional design, and functionality to create meaningful user experiences that inspire trust, connection, and engagement.

    paper Website Design & Development for Luxury Construction & Home Renovation Company

    This project involved the design and development of a modern, high-end website for a construction and home renovation company, focusing on creating a professional, trustworthy, and visually compelling online presence. The goal was to showcase the brand’s expertise in custom home building, remodeling, and interior design while ensuring a seamless user experience across all devices.

    The website was structured to clearly communicate services, highlight past project work, and establish strong credibility through featured media placements and portfolio imagery. Special attention was given to the homepage layout, ensuring an immediate impact through bold messaging, strong visuals, and clear call-to-actions that guide users toward consultation requests.

    Key focus areas included layout structure, service presentation, visual hierarchy, content clarity, and overall user experience. The design was tailored to reflect a premium and reliable construction brand identity, using a clean and modern aesthetic that emphasizes professionalism and craftsmanship.

    This project demonstrates my ability to design service-based business websites that build trust, communicate value clearly, and convert visitors into leads through strategic design and user-focused structure.

    paper E-Commerce Website Design & Optimization for Multi-Brand Fashion Retail Platform

    This project involved the design and optimization of an e-commerce website for a multi-brand fashion retail platform, focusing on creating a clean, elegant, and visually engaging shopping experience. The goal was to enhance the brand’s online presence while ensuring smooth navigation, mobile responsiveness, and a seamless customer journey from product discovery through to checkout. The homepage was structured to make a strong first impression through high-impact lifestyle imagery and clear promotional messaging, immediately communicating brand value and encouraging user engagement.

    Key focus areas included layout structure, multi-brand organisation, product and collection presentation, visual hierarchy, and overall user experience. Special attention was given to ensuring that multiple brands and collections could be showcased clearly without overwhelming the user, using strategic spacing and intuitive navigation. Elements such as promotional banners, featured collections, and brand sections were carefully placed to guide users naturally through the site while highlighting key offers and products.

    The design was tailored to reflect a feminine, modern, and fashion-forward aesthetic while maintaining consistency across typography, imagery, and colour styling. Emphasis was placed on balancing visual appeal with functionality, ensuring that the site not only looked polished but also remained easy to use across all devices. The inclusion of trust-building elements, clear customer service information, and strong calls-to-action further supported a conversion-focused experience.

    This project demonstrates my ability to combine aesthetics with functionality to create websites that not only look visually compelling but also improve user experience, strengthen brand identity, and support overall business growth.

    paper MRI Construction & Remodeling Full Website Redesign

    MRI Construction & Remodeling required a complete website redesign to modernize their online presence and better showcase their construction and remodeling services. The objective was to transform the existing website into a more professional, user-friendly, and visually appealing platform that clearly communicates the company’s expertise and encourages client inquiries.

    Challenge
    The previous website lacked a modern structure and did not effectively highlight the full range of services offered. The redesign needed to improve navigation, strengthen the visual presentation, and organize service information so potential clients could easily understand the company’s capabilities.

    Solution
    I redesigned the website with a clean and modern layout, focusing on improved user experience and clear service presentation. The new structure highlights key services such as home remodeling, kitchen and bathroom renovations, and home additions while guiding visitors through the site with strategic calls-to-action.

    Key Features
    Complete website redesign with a modern layout
    Improved navigation and page structure
    Clear service sections for remodeling and construction solutions
    Responsive design optimized for all devices
    Strategic call-to-action areas for estimates and consultations
    Streamlined contact section to capture client inquiries

    Results
    The redesigned website now presents MRI Construction & Remodeling with a more polished and professional digital presence, making it easier for homeowners to explore services, view capabilities, and reach out for remodeling and construction projects.

    paper Emerald City Pilates Full Website Redesign

    Overview
    Emerald City Pilates needed a complete website redesign to modernize their online presence, improve user experience, and better showcase their Pilates classes, instructors, and wellness programs. The goal was to create a visually engaging, professional, and user-friendly website that reflects the studio’s commitment to health, movement, and community.

    Challenge
    The previous website lacked modern design elements, clear navigation, and a cohesive structure to present class offerings and membership options. The redesign needed to improve usability, highlight services and instructors effectively, and encourage visitors to book classes or memberships.

    Solution
    I redesigned the website with a clean, modern layout focused on clarity, visual appeal, and intuitive navigation. The structure was optimized to guide visitors seamlessly through class schedules, instructor profiles, studio information, and membership options, while strategic calls-to-action encouraged bookings and inquiries.

    Key Features
    Full website redesign with modern, professional visual style
    Organized sections for classes, instructors, schedules, and studio philosophy
    Mobile-responsive design for a seamless experience across all devices
    Improved navigation and user flow to enhance engagement
    Clear calls-to-action to drive class bookings and membership sign-ups

    Results
    The redesigned website delivers a polished, professional online presence that strengthens Emerald City Pilates’ brand, enhances user experience, and drives engagement. Visitors can now easily explore class offerings, learn about instructors, and take action, resulting in increased bookings and stronger client connections.

    paper A-Goodman Services Full Website Design

    Overview
    This project involved the design and development of a professional Squarespace website for A-Goodman Services, a licensed and bonded general contractor specializing in commercial, industrial, and residential construction projects. The goal was to create a modern, high-impact online presence that clearly communicates the company’s expertise, scale of work, and commitment to quality.

    Challenge
    The business offers a wide range of construction services across multiple sectors, so the website needed to present this information in a clear, organized, and professional manner. It was also important to build trust with potential clients by highlighting experience, past projects, and industry credibility.

    Solution
    I designed a clean, structured Squarespace website that highlights the company’s services, experience, and portfolio. The layout was built to guide visitors through key sections such as services, company background, completed projects, and testimonials, while using strong calls-to-action to encourage quote requests.

    Key Features
    Custom Squarespace website design with a modern, professional layout
    Clear service sections covering commercial, industrial, and residential construction
    Strong company profile highlighting experience, licensing, and safety standards
    Portfolio and client showcase to build credibility
    Testimonials section to reinforce trust
    Strategic calls-to-action for free estimates and inquiries
    Fully responsive design for all devices

    Results
    The final website delivers a polished and authoritative online presence that reflects A-Goodman Services’ professionalism and capabilities. It improves user experience, builds trust with potential clients, and is structured to generate consistent inquiries and project opportunities.