Vector Illustrator: Surabaya in Your Hand | A Premium Souvenir Magnet Collection

Surabaya in Your Hands is a conceptual souvenir magnet collection that celebrates the vibrant culture, iconic landmarks, local flavors, and artistic heritage of Surabaya, Indonesia. The project explores how traditional Indonesian elements can be reimagined as contemporary, collectible keepsakes through bold vector illustration, playful shapes, expressive linework, and vibrant color palettes.

The collection features 10 original magnet concepts inspired by local landmarks, traditional patterns, regional cuisine, tropical flora, coastal scenery, and cultural characters. Each design is envisioned for premium die-cut enamel-metal production, with selected concepts exploring interactive features such as rotating elements and liquid-glitter shaker effects.

The visual direction combines modern Gen-Z aesthetics with a polished, retail-ready finish, balancing cultural storytelling with distinctive product design. The project also considers practical manufacturing requirements, including color specifications, die-line planning, sizing, and production-ready vector artwork.