Hi, I’m Mariam Ahmed, a brand strategist and IP manager with over 5 years of international brand management, trademark protection, and marketing communications experience. I’ve built and positioned multi-brand portfolios across MEA, GCC, EU, and CIS markets, delivering B2B and B2C value through storytelling and data-driven insights. I’m currently expanding strategic capabilities at Marketing Pulse in Dubai and previously led brand and IP strategy at El Araby Group for brands like Tornado, Hoover, La Germania, Kajito, Sharp and Heller.…

Mariam Ahmed

Hi, I’m Mariam Ahmed, a brand strategist and IP manager with over 5 years of international brand management, trademark protection, and marketing communications experience. I’ve built and positioned multi-brand portfolios across MEA, GCC, EU, and CIS markets, delivering B2B and B2C value through storytelling and data-driven insights. I’m currently expanding strategic capabilities at Marketing Pulse in Dubai and previously led brand and IP strategy at El Araby Group for brands like Tornado, Hoover, La Germania, Kajito, Sharp and Heller.…

Available to hire

Hi, I’m Mariam Ahmed, a brand strategist and IP manager with over 5 years of international brand management, trademark protection, and marketing communications experience. I’ve built and positioned multi-brand portfolios across MEA, GCC, EU, and CIS markets, delivering B2B and B2C value through storytelling and data-driven insights. I’m currently expanding strategic capabilities at Marketing Pulse in Dubai and previously led brand and IP strategy at El Araby Group for brands like Tornado, Hoover, La Germania, Kajito, Sharp and Heller.

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Language

Arabic
Fluent
English
Fluent

Work Experience

Marketing and Brand Strategist at Marketing Pulse
January 1, 2025 - Present
Led brand development strategies for clients across government and private sectors, including endowment institutions and emerging startups. Designed brand storytelling frameworks and product campaigns tailored to diverse markets. Conducted competitive analysis and positioning workshops for cross-regional campaigns in MENA.
Brand Strategist & Intellectual Property Manager at El Araby Group
January 1, 2021 - January 1, 2025
Oversaw brand positioning and trademark management for home appliance brands (TORNADO, Heller, Kajito) across 20+ international markets. Launched strategic campaigns for built-in appliances and product lines in Kenya, KSA, Jordan, and Germany. Managed legal negotiations, oppositions, and brand registration in multiple jurisdictions (e.g., South Africa, UAE, Brazil). Developed yearly marketing plans divided into brand and sales marketing streams for global rollouts. Created product launch strategies, POP designs, and showroom experiences aligned with brand DNA.

Education

Bachelor of Mass Communications (Marketing Focus) at Misr International University
January 11, 2030 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Professional Services, Media & Entertainment, Retail