Hi there! I’m Omaymah, a fourth-year Digital Enterprise Management student at the University of Toronto and currently working as a Creative Director and Strategist. I lead content and campaign strategy across multiple brands, focusing on building strong digital presence and driving measurable growth. In my role, I’ve generated high-performing campaigns with over millions of views, increased engagement across platforms, and developed structured content strategies that turn ideas into scalable results. I’m especially motivated by performance metrics, whether that’s improving conversion rates, strengthening brand positioning, or optimizing creative direction based on analytics. I’m deeply interested in innovation and emerging technologies, particularly how digital tools, AI, and data-driven strategy can reshape marketing and brand communication. I enjoy working at the intersection of creativity and systems-thinking, where bold ideas are backed by structure and measurable impact.

Omaymah Ali

Hi there! I’m Omaymah, a fourth-year Digital Enterprise Management student at the University of Toronto and currently working as a Creative Director and Strategist. I lead content and campaign strategy across multiple brands, focusing on building strong digital presence and driving measurable growth. In my role, I’ve generated high-performing campaigns with over millions of views, increased engagement across platforms, and developed structured content strategies that turn ideas into scalable results. I’m especially motivated by performance metrics, whether that’s improving conversion rates, strengthening brand positioning, or optimizing creative direction based on analytics. I’m deeply interested in innovation and emerging technologies, particularly how digital tools, AI, and data-driven strategy can reshape marketing and brand communication. I enjoy working at the intersection of creativity and systems-thinking, where bold ideas are backed by structure and measurable impact.

Available to hire

Hi there! I’m Omaymah, a fourth-year Digital Enterprise Management student at the University of Toronto and currently working as a Creative Director and Strategist. I lead content and campaign strategy across multiple brands, focusing on building strong digital presence and driving measurable growth.
In my role, I’ve generated high-performing campaigns with over millions of views, increased engagement across platforms, and developed structured content strategies that turn ideas into scalable results. I’m especially motivated by performance metrics, whether that’s improving conversion rates, strengthening brand positioning, or optimizing creative direction based on analytics.
I’m deeply interested in innovation and emerging technologies, particularly how digital tools, AI, and data-driven strategy can reshape marketing and brand communication. I enjoy working at the intersection of creativity and systems-thinking, where bold ideas are backed by structure and measurable impact.

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Work Experience

Digital Marketing & Communications Assistant at Institute for Management & Innovation at University of Toronto Mississauga (Master of Forensic Accounting program)
October 1, 2025 - Present
Designed and produced digital and print marketing materials (flyers, alumni features, infographics) to enhance program visibility across institutional channels. Led website updates to improve navigation and content accuracy while developing data-driven visuals to communicate student and alumni success. Moderated classroom operations and exam administration, ensuring smooth academic delivery across multiple cohorts. Coordinated communications initiatives celebrating alumni and event milestones in alignment with UT branding.
Content Strategist at Venture X
September 1, 2025 - Present
Designed and implemented content strategies for GTA-based brands (L’Afghan Grill, HintHunt, Glow Zone 360), aligning creative storytelling with audience analytics and business objectives. Directed professional video shoots, managed actors, and led a production team to deliver brand-aligned campaigns across Instagram, TikTok, and LinkedIn. Conducted influencer research and managed collaborations with student organizations and corporate partners. Analyzed campaign performance using analytics to optimize engagement and inform strategic planning.

Education

Master of Forensic Accounting at Institute for Management & Innovation, University of Toronto Mississauga
October 1, 2025 - February 25, 2026
Specialist: Digital Enterprise Management (Minor: Law, Ethics & Society) at University of Toronto
January 11, 2030 - June 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education