I’m a Brand Designer and Art Director with over a decade of experience in the design field. I specialize in brand communication with a focus on digital experiences. With a background in branding, campaigns, and digital communication, I’ve built my career in marketing and agency environments across France and Canada — experiences that have allowed me to understand every stage of the creative process.
I offer a complete creative approach — from understanding and refining a brand’s personality, to developing cohesive concepts across multiple touchpoints, and delivering final, ready-to-launch assets.
I help brands express their essence through thoughtful, strategy-led design. My work spans:
• Visual Identities — Logo design, typography, color palette, brand guidelines, design systems, motion graphics
• Websites — Site mapping, responsive web design, WordPress (Elementor), user experience, user interface design
• Digital Experiences — Landing pages, mobile app UI, digital templates, email design, booking flows, interactive content
• Campaigns & Collateral — Concept & Art Direction, Advertising Design, Marketing Collateral, Print & Editorial Layouts, Pitch & Presentation Decks, Environmental Graphics
Whether leading a full rebrand, designing a website, or collaborating with agency teams, I bring an art direction mindset that blends storytelling, strategy, and design craft to create brands that connect with authenticity and soul. Fluent in both English and French.
Portfolio: ombelinestudio.com
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Dauntless, an Alaskan charter company, set out to build a digital presence that would reflect its promise of delivering an authentic and luxurious adventure through the breathtaking landscapes of southern Alaska. The target audience included active and adventurous families, retired professionals, and couples who value both nature and comfort.
The challenge was to increase brand awareness while inspiring future bookings by showcasing Dauntless’s unique way of exploring Alaska. The concept, “A new way to experience the Alaska you came for — and then some,” positioned the charter as more than a trip: it was a journey combining wild adventure with luxury and ease.
The Heart of Riverdale, a vibrant community and artistic center in Whitehorse — set out to create a strong visual identity that reflected its mission of nurturing community‑minded artists and guiding them to realize their limitless potential in both art and life. Their programs span a wide spectrum — from street style, contemporary, and ballet dance classes to music, theatre, arts & crafts, as well as a preschool and summer camps. The target audience included families with young children, teens eager to explore creative expression, and young adults seeking a “cool” and inspiring space to belong.
The challenge was to define an entirely new identity from the ground up — one that would capture both the warmth of community and the excitement of youthful artistic energy, while remaining accessible and relevant to diverse age groups. My role was to translate this vision into a cohesive design concept that embodied the values of gathering, supporting, and transmitting knowledge within the community.
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