I'm Sidhaarath, a passionate and results-oriented Social Media Manager with 5+ years of experience in content creation, social media strategy, and campaign execution. I’ve helped brands build awareness, boost engagement, and drive website traffic across platforms. I’m skilled in content writing, research, copywriting, video editing, and live event coverage, and I excel at collaborating with cross-functional teams to achieve marketing goals. Over the years, I’ve led campaigns for major sports properties, managed end-to-end content calendars, and delivered live streams and hero content that resonated with audiences. I’m always eager to learn, adapt, and bring creative ideas to life in fast-paced environments.

SIDHAARTH R MENON

I'm Sidhaarath, a passionate and results-oriented Social Media Manager with 5+ years of experience in content creation, social media strategy, and campaign execution. I’ve helped brands build awareness, boost engagement, and drive website traffic across platforms. I’m skilled in content writing, research, copywriting, video editing, and live event coverage, and I excel at collaborating with cross-functional teams to achieve marketing goals. Over the years, I’ve led campaigns for major sports properties, managed end-to-end content calendars, and delivered live streams and hero content that resonated with audiences. I’m always eager to learn, adapt, and bring creative ideas to life in fast-paced environments.

Available to hire

I’m Sidhaarath, a passionate and results-oriented Social Media Manager with 5+ years of experience in content creation, social media strategy, and campaign execution. I’ve helped brands build awareness, boost engagement, and drive website traffic across platforms. I’m skilled in content writing, research, copywriting, video editing, and live event coverage, and I excel at collaborating with cross-functional teams to achieve marketing goals.

Over the years, I’ve led campaigns for major sports properties, managed end-to-end content calendars, and delivered live streams and hero content that resonated with audiences. I’m always eager to learn, adapt, and bring creative ideas to life in fast-paced environments.

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Language

English
Fluent
Hindi
Intermediate
Malayalam
Fluent
Telugu
Intermediate
Tamil
Intermediate

Work Experience

Social Media Manager at Star Sports
September 1, 2024 - June 30, 2025
Managed social media campaigns for major sporting events like Women’s T20 World Cup, Pro Kabaddi League, TATA IPL & WPL, and Border-Gavaskar Trophy. Developed engaging content strategies, including live moment marketing, hero-worthy content creation, and head-to-head graphics. Conducted live streams across platforms for events like “Follow The Blues” and generated significant viewership and engagement. Collaborated with statistical teams and influencers to create impactful social media content.
Associate – Social Media & Content Management at Sportz Interactive, Mumbai
August 1, 2021 - September 30, 2024
Managed social media accounts for multiple clients including RB Leipzig, SBOTOP, Jio Cinema, UPT20, Fun88, and Adani Sports Line. Developed content calendars, created engaging captions, and managed match coverage for Facebook, Twitter, and Instagram. Increased brand awareness and website traffic through SEO strategies and high-quality content. Led a team of six in producing social media content for the UPT20 national cricket league. Managed social accounts for six sports teams under Adani Sports Line, collaborating with design and video teams. Wrote 30+ articles for four different sports teams and edited/AI-generated 2000+ articles.
Sports Content Writer at Sports Zion, Kushtia
February 1, 2021 - July 31, 2021
Researched and wrote original content on football (outside India), WWE (US), and boxing (US & UK) for publication. Used SEO best practices to optimize content for search engines and maximize website traffic. Collaborated with the content production team to ensure timely delivery of high-quality articles. Authored 60+ articles (500–3000 words) using WordPress across various sports fields.
Investigative Foreign Correspondent (Dream 11 IPL 2020) at Arrive Socially, New Delhi
September 1, 2020 - October 31, 2020
Reported and contributed to investigative coverage during the Dream 11 IPL 2020 season, coordinating with editors and researchers to produce compelling sports-related stories.
Intern at Thomson Reuters DTC, London
July 1, 2019 - July 31, 2019
Internship at Thomson Reuters DTC, contributing to news and data-driven reporting projects in a fast-paced newsroom environment.
Sports Desk Intern (2016 Rio Olympics) at CNN News 18 (News 18), Greater Noida
July 1, 2016 - September 30, 2016
Sports desk intern supporting live coverage, editorial research, and rapid-turnaround reporting for Olympic-related sports coverage.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Other

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