Available to hire
I am an optimistic, talented, and hardworking professional with experience in data analytics, digital marketing, and NGO/M&E work. I excel at building and maintaining effective working relationships, delivering accurate reports, and driving data-informed decisions. As a freelancer, I plan and execute digital marketing strategies, manage data entry tasks, and translate insights into actionable plans. I thrive in team settings and enjoy collaborating with clients and colleagues across roles.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Data Entry
September 1, 2018 - PresentTransfer data from paper formats into computer files or database systems using keyboards, data recorders or optical scanners. Type in data provided directly from customers. Create spreadsheets with large numbers of figures without mistakes. Verify data by comparing it to source documents. Update existing data. Retrieve data from the database or electronic files as requested. Perform regular backups to ensure data preservation. Sort and organize paperwork after entering data to ensure it is not lost.
Online Marketing / Digital Marketing Specialist (Freelancing)
September 1, 2018 - PresentPlan, execute and measure all digital marketing campaigns (SEO/SEM, email, social media and display advertising). Design, build and maintain social media presence. Measure and report performance against goals (ROI and KPIs). Identify trends and insights to optimize spend and performance. Brainstorm new growth strategies, run experiments and optimize conversion funnels. Collaborate with internal teams to create landing pages and improve user experience. Utilize data to evaluate end-to-end customer experience across channels and touchpoints; instrument conversion points and optimize funnels. Work with agencies and vendors; evaluate emerging technologies.
Consultant at MemorySoft International Software
May 1, 2015 - September 12, 2025Installing new management systems software for clients and effectively train end users. Implementing management systems such as payroll, time, attendance and personnel data management. Customize features as per client requirements.
Data Officer / M&E at MAA Partners Initiative
July 1, 2018 - September 12, 2025Receive, review and validate project data from the field. Enter program data into OLMIS/CPIMS databases; generate reports to aid decision making. Conduct data quality assessments (RDQAs). Perform data backups and data cleaning; ensure data security and confidentiality. Identify reporting gaps and develop capacity-building plans; update OLMIS/CPIMS databases and other program files. Maintain data quality and prepare basic data summaries as required.
Data Entry (Freelance)
September 1, 2018 - PresentTransferring data from paper formats into computer files, typing data provided by customers, creating spreadsheets with large figures, verifying data against source documents, updating records, and organizing paperwork.
Online Marketing (Freelance)
September 1, 2018 - PresentPlan, execute and measure digital marketing campaigns (SEO/SEM, email, social media and display advertising); monitor performance, optimize spend, and collaborate with internal teams and vendors to improve user experience and conversion.
Data Officer / M&E at MAA Partners Initiative
July 1, 2018 - September 12, 2025Receive, review and validate project data; enter program data into OLMIS/CPIMS databases; generate reports to inform decision making; conduct RDQAs; perform data backups and cleaning; ensure data security and confidentiality; identify reporting gaps and build capacity.
Consultant at MEMORYSOFT INTERNATIONAL SOFTWARE
May 1, 2015 - September 12, 2025Install new management systems software for clients; train end users; implement payroll, time, attendance and personnel data modules; customize features per client needs; assist in correcting system errors.
Freelance Data Entry at Independent / Freelance
September 1, 2018 - PresentPerform data entry, transfer data from paper formats into computer files, create spreadsheets, verify data against source documents, update and organize records, and conduct regular data backups to ensure data integrity.
Freelance Online Marketing at Independent / Freelance
September 1, 2018 - PresentPlan and execute digital marketing campaigns including SEO/SEM, email, social media and display advertising; design and maintain social media presence; measure performance against goals (ROI and KPIs); identify trends and optimize spend; collaborate with teams to optimize landing pages and user experience.
Data Officer / M&E at MAA Partners Initiative
July 31, 2018 - September 12, 2025Receive, review and validate project data; enter program data into OLMIS/CPIMS databases; generate reports to inform decision making; conduct RDQAs; perform data backups and data cleaning; ensure data security and confidentiality; identify reporting gaps and develop capacity-building plans; maintain data quality.
Consultant at MEMORYSOFT INTERNATIONAL SOFTWARE
May 31, 2015 - September 12, 2025Implemented management systems software for clients and trained end users; customized features for client needs; supported error correction and system improvements.
Data Officer / M&E at MAA PARTNERS INITIATIVE
July 1, 2018 - September 12, 2025Installing new management systems software to the clients and effectively train end users. Implementing management systems such as payroll, time, attendance and Personnel Bio-data to the clients. Customized several features on the management systems as per the clients' wishes.
Consultant at MEMORYSOFT INTERNATIONAL SOFTWARE
May 1, 2015 - September 12, 2025TRAININGS
Data Entry at Self-employed / Freelance
September 1, 2018 - PresentTransfer data from paper formats into computer files using keyboards, data recorders or optical scanners. Type in data provided directly from customers. Create spreadsheets with large numbers of figures without mistakes. Verify data by comparing it to source documents. Update existing data. Retrieve data from the database or electronic files as requested. Perform regular backups to ensure data preservation. Sort and organize paperwork after entering data to ensure it is not lost.
Online Marketing / Digital Marketing at Self-employed / Freelance
September 1, 2018 - PresentPlan, execute, and measure all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Design, build and maintain our social media presence. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Plan, execute, and measure experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels. Collaborate with agencies and other vendor partners. Evaluate emerging technologies.
Education
at Jomo Kenyatta University of Agriculture and Technology
January 1, 2012 - January 1, 2015 at Olkejuado High School
January 1, 2008 - January 1, 2011KCPE at Nado – Enterit Primary School
January 1, 1999 - January 1, 2016 at Jomo Kenyatta University Agriculture and Technology
January 1, 2012 - January 1, 2015KCSE at Olkejuado High School
January 1, 2008 - January 1, 2011KCPE at Nado – Enterit Primary School
January 1, 1999 - January 1, 2016Bachelor's degree at Jomo Kenyatta University of Agriculture and Technology
January 1, 2012 - December 31, 2015Kenya Certificate Of Secondary Education (KCSE) at Olkejuado High School
January 1, 2008 - December 31, 2011Kenya Certificate Of Primary Education (KCPE) at Nado – Enterit Primary School
January 1, 1999 - December 31, 2016 at Jomo Kenyatta University of Agriculture and Technology
January 1, 2012 - December 31, 2015Kenya Certificate Of Secondary School (KCSE) at Olkejuado High School
January 1, 2008 - December 31, 2011Kenya Certificate Of Primary School (KCPE) at Nado – Enterit Primary School
January 1, 1999 - December 31, 2016Qualifications
Certificate in NGO and CBO Management
January 1, 2015 - January 1, 2020USAID Data Quality & M&E
March 1, 2018 - September 12, 2025Certificate in Data Quality & M&E
March 1, 2018 - September 12, 2025Certificate in NGO and CBO Management
January 1, 2015 - September 12, 2025Certificate in Data Quality & M&E
March 1, 2018 - September 12, 2025Certificate in NGO and CBO Management
January 1, 2015 - December 31, 2020Certificate in Data Quality & M&E
March 1, 2018 - September 12, 2025Certificate in NGO and CBO Management
January 1, 2015 - September 12, 2025Industry Experience
Non-Profit Organization, Professional Services, Software & Internet, Education, Media & Entertainment, Other
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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