Hi, I’m Ophelie Bader. I’m a creative strategist and startup-focused leader with experience across marketing, product development and UX. I enjoy turning ideas into activation plans and building brands that resonate globally. I’ve led multi-disciplinary teams, launched eco-friendly consumer brands, and collaborated with major groups like L’Oréal and Société Générale. I’m active in innovation communities and love crafting user-centered experiences.

Ophelie Bader

Hi, I’m Ophelie Bader. I’m a creative strategist and startup-focused leader with experience across marketing, product development and UX. I enjoy turning ideas into activation plans and building brands that resonate globally. I’ve led multi-disciplinary teams, launched eco-friendly consumer brands, and collaborated with major groups like L’Oréal and Société Générale. I’m active in innovation communities and love crafting user-centered experiences.

Available to hire

Hi, I’m Ophelie Bader. I’m a creative strategist and startup-focused leader with experience across marketing, product development and UX. I enjoy turning ideas into activation plans and building brands that resonate globally.

I’ve led multi-disciplinary teams, launched eco-friendly consumer brands, and collaborated with major groups like L’Oréal and Société Générale. I’m active in innovation communities and love crafting user-centered experiences.

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Language

French
Fluent
English
Advanced

Work Experience

Beauty Tech & Digital Services Project Manager at Vichy Laboratoires
September 1, 2023 - November 5, 2025
Project management for beauty tech and digital services; freelance full-time; started September 2023.
International Marketing Animations Manager at Vichy Laboratoires
September 1, 2023 - November 5, 2025
Freelance marketing animations for international markets; started September 2023.
Intrapreneur Coach at Société Générale Assurances
January 1, 2022 - January 1, 2022
Launch of an international innovation community (+100 people); Strategic notes and opportunity study writing
Innovation & Communication Project Manager at TotalEnergies
January 1, 2018 - December 31, 2018
Product Owner of the collaborative innovation platform (14 000 members)
Junior Advertising Manager at TBWA Corporate
June 1, 2016 - December 30, 2016
6 months internship focusing on Corporate & Employer Branding
Startup CEO / Co-founder at Koon Ride
August 1, 2022 - August 30, 2023
Launched a premium, eco-friendly bicycle accessories brand; led business strategy, marketing and product development; built customer journeys and go-to-market plans.
Startup CEO / Co-Founder at Koon Ride
December 31, 2018 - December 31, 2018
Led business strategy, marketing and product development; defined digital marketing strategy and customer journeys; created activation tools and go-to-market plans.
Junior Advertising Manager - Corporate & Employer Branding at TBWA Corporate
June 30, 2016 - June 30, 2016
Supported corporate and employer branding campaigns; collaborated with cross-functional teams to execute creative concepts.
Intrapreneur & Innovation Project Manager at Société Générale Assurances
January 1, 2022 - January 1, 2022
Intrapreneur coaching; launch of an international innovation community (+100 people); prepared strategic notes and opportunity studies; contributed to activation books.
Beauty tech & Digital Services Project Manager, Freelance at Vichy Laboratoires
September 1, 2023 - November 6, 2025
Led concept development and UX redesign for AI-based skin-diagnosis service; managed cross-functional delivery of digital projects.
International Marketing Animations Manager, Freelance at Vichy Laboratoires
September 1, 2023 - November 6, 2025
Managed international marketing animations and campaigns; supported product launches and brand activations.

Education

Master 2 - Marketing Strategy at Université Panthéon-Assas
January 1, 2017 - December 31, 2017
Bachelor in Business Administration - Global Management Certificate at EDHEC Business School
January 1, 2016 - December 31, 2016
Master 2 - Marketing Strategy at EDHEC Business School
January 1, 2017 - November 5, 2025
Bachelor in Business Administration Global Management Certificate at EDHEC Business School
January 1, 2016 - November 5, 2025
Certificate: 360° Creative Strategy at Online / NYC
January 11, 2030 - November 5, 2025
Master 2 - Marketing Strategy at Université Panthéon-Assas
January 1, 2017 - January 1, 2019
Bachelor in Business Administration Global Management at EDHEC Business School
January 1, 2016 - December 31, 2016
Certificate in Creative Strategy 360° at New York City (NYC)
January 1, 2016 - December 31, 2016

Qualifications

Global Management Certificate
January 1, 2016 - November 5, 2025
Master 2 - Marketing Strategy
January 1, 2017 - November 5, 2025
360° Creative Strategy Certification
January 11, 2030 - November 5, 2025
Certificate in Creative Strategy 360°
January 1, 2016 - December 31, 2016
Master 2 - Marketing Strategy
January 1, 2017 - January 1, 2019

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Education, Other