With 20+ years in marketing and PR, I bring experience from agency, in-house, and entrepreneurial roles. After a BA (Hons) in Advertising, I launched my career at a leading marketing agency before delivering campaigns across diverse sectors to drive brand growth and engagement. After 10 years in marketing I supported the growth of a technology business as a fellow Director until it was sold in 2020. I now focus my time on supporting my clients businesses through business consultation and strategic marketing services.…

Optimal Marketing Global Limited

PRO

With 20+ years in marketing and PR, I bring experience from agency, in-house, and entrepreneurial roles. After a BA (Hons) in Advertising, I launched my career at a leading marketing agency before delivering campaigns across diverse sectors to drive brand growth and engagement. After 10 years in marketing I supported the growth of a technology business as a fellow Director until it was sold in 2020. I now focus my time on supporting my clients businesses through business consultation and strategic marketing services.…

Available to hire

With 20+ years in marketing and PR, I bring experience from agency, in-house, and entrepreneurial roles. After a BA (Hons) in Advertising, I launched my career at a leading marketing agency before delivering campaigns across diverse sectors to drive brand growth and engagement. After 10 years in marketing I supported the growth of a technology business as a fellow Director until it was sold in 2020. I now focus my time on supporting my clients businesses through business consultation and strategic marketing services.

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Language

English
Fluent

Work Experience

Founder and Marketing Director at Optimal Marketing Global Limited
February 1, 2021 - Present
Optimal Marketing Global is a strategic marketing consultancy business based in Bournemouth, UK. I work with clients to review their online and offline marketing presence and put together a comprehensive strategy to support them to reach their business goals. This can be executed using a fully integrated marketing campaign or focusing on key drivers such as social media, search engine marketing.
Freelance Marketing Consultant at Ekco Group
January 1, 2021 - August 31, 2021
Ekco is one of the fastest-growing cloud solution providers in Europe, with an ambitious and forward-thinking business strategy. My role is to support the marketing strategy for the Ekco Group with content marketing, social media management (UK/IRE), website development, SEO, joint vendor marketing initiatives and entity rebranding. I worked with Ekco until going on maternity leave in September 2021.
Client Services Director at Scholar Web Services
April 1, 2016 - December 20, 2021
Scholar specialise in cloud infrastructure and managed services, for businesses with high uptime and business-critical workloads. Our clients include national and international software companies, e-health apps, cybersecurity, manufacturing and counterfeit intelligence software. Our team deliver responsive and senior technical server-side support to our clients running complex and business-critical workloads and systems. We work with a range of technologies to provide resilient hybrid and virtualised cloud infrastructure, DevOps automation and industry-leading Cloud managed service.
Sales and Marketing Director at Merchant Marketing Group
December 31, 2014 - April 30, 2016
Merchant Marketing Group is an award winning integrated communications company. They work with UK and international businesses to design, develop and deliver creative communication solutions. Services include: web design & build, content marketing, search marketing, branding & identity, stakeholder & investor engagement and public relations. With expertise in oil & gas, energy, healthcare and travel my job is to build a strong marketing and sale strategy for Merchant Marketing Group and Merchant Healthcare Marketing.

Education

Diploma in Digital Marketing at MMC Learning
January 1, 2011 - January 1, 2012
BA (Hons) Advertising Degree at Solent University
September 1, 2024 - July 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Education, Healthcare, Consumer Goods, Professional Services, Software & Internet, Transportation & Logistics
    paper Social Media Management and Content Creation

    About the Client

    EXN is a leading provider of colocation, connectivity, and infrastructure solutions, serving enterprise, carrier and cloud partners across the UK and beyond. With a reputation for technical excellence and trusted partnerships, EXN wanted to elevate its brand presence, unify its visual identity, and increase engagement with key audiences — particularly on LinkedIn, where industry decision-makers and potential partners are highly active.

    The Challenge

    Despite strong technical offerings and established customer relationships, EXN faced a common B2B marketing challenge:

    Limited brand consistency across digital channels
    Underutilised social media presence, especially LinkedIn
    Low engagement and visibility among core audiences
    Content that lacked strategic direction and resonance

    EXN engaged us to support a comprehensive rebrand and develop a strategic content and social media programme — focused primarily on LinkedIn — aimed at enhancing brand awareness, thought leadership and sustained audience engagement.

    Our Approach

    1. Brand Refresh & Messaging Alignment

    We began with a collaborative discovery process to:

    Clarify EXN’s brand values, voice and differentiators
    Develop updated visual themes and messaging pillars Ensure consistency across all communications and touchpoints.
    The result was a refreshed, modern brand identity that better reflected EXN’s position in the market — professional, innovative, and trusted.

    1. Strategic Social Media Management (LinkedIn Focus)

    We implemented a structured LinkedIn posting strategy including:

    A monthly content calendar tailored to strategic business goals
    Posts designed for audience engagement, industry relevance, and thought leadership
    Tone and messaging optimised for B2B professional audiences
    Community management to respond, engage and grow interaction organically
    This approach ensured EXN consistently reached and resonated with decision-makers, partners and future prospects on LinkedIn.

    1. Bespoke Content Creation

    Content was crafted based on strategic themes including:
    Industry insights and trends in connectivity and colocation
    Case highlights and success stories from client engagements
    Product and service value propositions
    Company culture and team spotlight features

    paper Branding and Digital Marketing Services

    The Challenge
    Our client, a highly respected early years provider, approached Optimal Marketing Global seeking a complete marketing solution to reflect their award-winning reputation and ensure a cohesive, professional presence across all communication channels. Their existing brand assets lacked consistency, and their digital and offline marketing materials needed to align with their growing group of nursery settings.

    Our Solution
    Optimal Marketing Global delivered a fully integrated marketing strategy designed around authenticity, clarity, and long-term impact.

    Key deliverables included:

    Brand Identity Streamlining: We refined and standardised brand guidelines to ensure consistent messaging and visual identity across all locations and materials.
    Graphic Design: Creation of high-quality, engaging visuals for signage, leaflets, door drops, and themed menus that reflected the nurturing, creative spirit of the nurseries.
    Social Media Management: Monthly management of social channels, showcasing each nursery’s unique character, events, and community engagement, while driving parent enquiries and awareness.
    Website Development: Content development with parent-focused messaging and topics to enhance SEO.
    Content Writing & PR: Compelling web copy, blog posts, and press releases highlighting achievements, awards, and community initiatives to strengthen their public profile.
    Logo Design: Logo design for new setting to stand out as a new brand name, whilst staying aligned to the Group brand identity.

    The Results
    ✅ A consistent and recognisable brand identity across all touchpoints ✅ Increased engagement and reach on social media platforms ✅ Enhanced parent trust and improved online enquiries ✅ Strengthened reputation through positive PR coverage