Available to hire
Hi! I’m Oriana. I’m a storyteller at heart, blending journalism, UX design, and clear communication to create meaningful user experiences.
I love collaborating with cross-functional teams and sharing fun, innovative ideas with others while relentlessly advocating for user-centered design.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
UX & Communications Support at Ellucian
May 1, 2025 - Present Redesigned internal Confluence space to align with COO strategy and improve usability for hundreds of Ellucian employees supporting Navigate-to-SaaS (N2S) initiatives. Supported internal communication by designing presentations and release content that clarified complex initiatives and supported change management. Conducted user interviews to uncover pain points and guide solution development through user-centered research. Led six 2-week Agile sprints, using Jira to manage content updates and deliver milestones. Designed an intuitive role-based navigation system to help users easily navigate over 600 pages of documentation, leveraging a custom tagging framework and automated Figma components to streamline access and enhance usability.
Technical Product Designer at Ellucian
August 1, 2024 - September 29, 2025Led the UX strategy and design for an AI-powered feature in Ellucian’s flagship software that helps higher education administrators identify curriculum skill gaps and generate improvement plans aligned with institutional goals and student career outcomes. Collaborated with a multidisciplinary team of 10 students. Executed a 12-week design sprint using Lean UX to conduct user research, prototype iteratively, and deliver high-fidelity mockups. Presented the final design solution to C-suite executives and key stakeholders, securing its adoption for curriculum planning to address workforce skill gaps.
UX Designer at SLC Coaching
July 1, 2025 - September 29, 2025Collaborated with a client to bring her vision to life through a custom website, designing original graphics, a brand logo, and social media visuals that aligned with her goals and audience. Translated research insights into strategic design decisions that clearly communicated Stacy’s identity and services to her target audience. Managed a self-directed timeline to balance research, design, and feedback cycles, ensuring the design was completed within a 100-hour scope and met quality standards.
UX Designer at Speak EZ
November 1, 2024 - PresentLed user research and interviews with educators to uncover communication barriers between schools and non-English-speaking families, directly informing messaging strategies and inclusive digital content development. Applied a human-centered design approach to synthesize feedback, map communication flows, and create user-centric experiences that resonate with diverse student and parent populations. Designed high-fidelity mobile prototypes with a focus on accessible translation features, resulting in 100% successful user testing metrics.
UX Designer at Loudoun County Fair
November 1, 2024 - PresentWorked alongside the client to revamp the information architecture and enhance the visual design of the Loudoun County Fair website. Conducted five contextual inquiries and performed a card sort to observe how users navigate the site and understand information grouping. Redesigned the MVP to create a vibrant and user-friendly experience for booking rentals, accessing the rodeo schedule, and learning about the fair, based on user research and client goals.
UX Designer at Running Name LLC
April 1, 2024 - September 29, 2025Effectively managed 10 projects and competing deadlines by developing timelines and prioritizing tasks based on urgency, complexity, and importance. Developed the branding for “Dope Digital,” a pro-bono initiative offering technology education to disadvantaged students. Designed engaging graphics for social media platforms including Facebook and LinkedIn, aligning visuals with brand guidelines to boost audience engagement and support campaign objectives.
Columnist at Breeze Opinion
April 1, 2024 - September 29, 2025Authored bi-weekly articles focused on topics relevant to JMU and its student body, contributing valuable perspectives to the university’s community. Focused on developing my writing style to express my voice and opinions while adhering to strong technical writing practices. Maintained strong relationships with editors to collaborate on revisions and ensure writing met high standards.
UX & Communications Support at Ellucian
May 1, 2025 - PresentRedesigned internal Confluence space to align with COO strategy and improve usability for hundreds of Ellucian employees supporting Navigate-to-SaaS (N2S) initiatives. Supported internal communication by designing presentations and release content that made complex initiatives and change management clear and approachable. Conducted user interviews to uncover pain points and guide solution development through user-centered research. Led six 2-week Agile sprints, using Jira to manage content updates and deliver milestones efficiently, ensuring alignment with project goals and user needs. Designed an intuitive role-based navigation system to help users easily navigate over 600 pages of documentation, leveraging a custom tagging framework and automated Figma components to streamline access and enhance usability.
Technical Product Designer at Ellucian
August 1, 2024 - September 29, 2025Led the UX strategy and design for an AI-powered feature in Ellucian’s flagship software — launched in April 2025 — that helps higher education administrators identify curriculum skill gaps and generate improvement plans aligned with institutional goals and student career outcomes. Collaborated with a multidisciplinary team of 10 students to ensure design solutions met both user and university needs. Executed a 12-week design sprint, utilizing Lean UX methodology to conduct user research, prototype iteratively, and deliver high-fidelity mockups that balanced user experience with business goals. Presented the final design solution to C-suite executives and key stakeholders, securing its adoption for curriculum planning to address workforce skill gaps.
SLC Coaching UX Designer at Stacy’s
July 1, 2025 - September 29, 2025Collaborated with a client to bring her vision to life through a custom website, designing original graphics, a brand logo, and social media visuals that aligned with her goals and audience. Translated research insights into strategic design decisions that clearly communicated Stacy’s identity and services to her target audience. Managed a self-directed timeline to balance research, design, and feedback cycles, ensuring the design was completed within a 100-hour scope and met quality standards.
UX Designer at Speak EZ
November 1, 2024 - September 29, 2025Led user research and interviews with educators to uncover communication barriers between schools and non-English speaking families, directly informing messaging strategies and inclusive digital content development. Applied a human-centered design approach to synthesize feedback, map communication flows, and create user-centric experiences that resonate with diverse student and parent populations. Designed high-fidelity mobile prototypes in Figma with a focus on accessible translation features, resulting in 100% successful user testing metrics.
UX Designer at Loudoun County Fair
November 30, 2024 - September 29, 2025Revamped the information architecture and visual design of the Loudoun County Fair website. Conducted five contextual inquiries and a card sort to observe how users navigate the site and understand how they believe the site’s information should be grouped together. Redesigned the MVP, creating a vibrant and user-friendly experience for booking rentals, accessing the rodeo schedule, and learning about the fair, based on user research and client goals.
UX Designer at Run Name LLC
April 1, 2024 - September 29, 2025Effectively managed 10 projects and competing deadlines by developing timelines and prioritizing tasks based on urgency, complexity, and importance. Developed the branding for “Dope Digital,” a pro-bono initiative offering technology education to disadvantaged students. Designed engaging graphics for social media platforms including Facebook and LinkedIn, aligning visuals with brand guidelines to boost audience engagement and support campaign objectives.
Opinion Columnist at Breeze
April 1, 2024 - September 29, 2025Authored bi-weekly articles focused on topics relevant to JMU and its student body, contributing valuable perspectives to the university’s community. Focused on developing my writing style to express my voice and opinions while still following strong technical writing practices. Maintained strong relationships with editors to collaborate on revisions and ensure my writing met high standards.
Professional Services Intern at Ellucian – SaaS Platform with AI-Driven Solutions for Higher Education
May 1, 2025 - PresentRedesigned internal Confluence space to align with COO strategy and improve usability for hundreds of Ellucian employees supporting Navigate-to-SaaS (N2S) initiatives. Conducted user interviews to uncover pain points and guide solution development through user-centered research. Led six 2-week Agile sprints, using Jira to manage content updates and deliver milestones efficiently, ensuring alignment with project goals and user needs. Designed an intuitive role-based navigation system to help users easily navigate over 600 pages of documentation, leveraging user research, a custom tagging framework, and automated Figma components to streamline access and enhance usability.
Product Designer at Ellucian – SaaS Platform with AI-Driven Solutions for Higher Education
August 1, 2024 - September 29, 2025Led the UX strategy and design for an AI-powered feature in Ellucian’s flagship software—launched in April 2025—that helps higher education administrators identify curriculum skill gaps and generate improvement plans aligned with institutional goals and student career outcomes. Collaborated with a multidisciplinary team of 10 students to ensure design solutions met both user and university needs. Executed a 12-week design sprint, utilizing Lean UX methodology to conduct user research, prototype iteratively, and deliver high-fidelity mockups that balanced user experience with business goals. Presented the final design solution to C-suite executives and key stakeholders, securing its adoption for curriculum planning to address workforce skill gaps.
UX Designer at Freelance Design | SLC Coaching
July 1, 2025 - September 29, 2025Collaborated with a client to bring her vision to life through a custom website, designing original graphics, a brand logo, and social media visuals that aligned with her goals and audience. Translated research insights into strategic design decisions that clearly communicated Stacy’s identity and services to her target audience. Managed a self-directed timeline to balance research, design, and feedback cycles, ensuring the design was completed within a 100-hour scope and met quality standards.
Graphic Designer at Running Name LLC
April 1, 2024 - September 29, 2025Effectively managed 10 projects and competing deadlines by developing timelines and prioritizing tasks based on urgency, complexity, and importance. Developed the branding for “Dope Digital”, a pro-bono initiative offering technology education to disadvantaged students. Designed engaging graphics for social media platforms including Facebook and LinkedIn, aligning visuals with brand guidelines to boost audience engagement and support campaign objectives.
Opinion Columnist at The Breeze
April 1, 2024 - September 29, 2025Authored bi-weekly articles focused on topics relevant to JMU and its student body, contributing valuable perspectives to the university’s community. Focused on developing my writing style to express my voice and opinions while still following strong technical writing practices. Maintained strong relationships with editors to collaborate on revisions and ensure my writing met high standards.
Education
Bachelor of Arts in Media Arts and Design at James Madison University
January 11, 2030 - September 29, 2025UX Design Certification at James Madison University Design Lab
January 11, 2030 - September 29, 2025Bachelor of Arts in Media Arts and Design at James Madison University
January 11, 2030 - September 29, 2025UX Design Certification at James Madison University UX Academy
January 11, 2030 - September 29, 2025Bachelor of Arts in Media Arts and Design at James Madison University
January 11, 2030 - September 29, 2025UX Design Certification at Design Lab UX Academy
January 11, 2030 - September 29, 2025Qualifications
AWS Certified AI Practitioner
January 11, 2030 - September 29, 2025AWS Certified AI Practitioner
January 11, 2030 - September 29, 2025AWS Certified AI Practitioner
January 11, 2030 - September 29, 2025Industry Experience
Education, Software & Internet, Media & Entertainment, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
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