I’m a fairly ‘normal’* guy, devoted to my dog, passionate about surfing, and deeply appreciative of design and beautiful things. My journey into the creative world began with my father, a traditional jewellery artisan. From him, I learned to appreciate beauty in the smallest details, the value of slow processes, and the importance of doing things properly. Later, I studied Interior Design at university, explored industrial design on several occasions, and eventually found my place in graphic design — a discipline that allows me to combine strategy, creativity, and the attention to detail that has accompanied me since childhood.
That said, my greatest education has come from life itself: from travelling and from the people I’ve met along the way. Spending five consecutive winters volunteering in Nepal after the 2015 earthquake became the most valuable education I could have received. I learned many things there, but one lesson has stayed with me ever since. What I admire most about Nepalese culture is that people never stop to ask themselves whether they’ll be able to do something. They simply do it. My father taught me something that still shapes the way I work today: Work should be done properly. For me, in design, doing things properly means solving problems. It means communicating the essence of a project through an image, a drawing, a logo, a visual identity or a website. It means understanding the affection and commitment that every client has for their project — often caring for it as if it were their own child — and eventually feeling that same connection yourself. Only then can you find the best answer to every question that arises throughout the creative process. To me, graphic design is what gives form to an idea, a dream, or an intuition. But before anything else, it begins with someone who truly believes in their project. That first encounter with a new project is what excites me most. It’s the moment when its essence begins to reveal itself. By listening to the client, you discover how they feel about their idea, and that is where design really begins: By listening.
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