Marketing Professional with cognate experience in Marketing Communications, Brand building, Digital Marketing & driving business growth through tested Consumer Insights. My background encompasses global B2B and B2C marketing communication strategies, extensive product marketing, global campaign strategies and implementation, promotion planning, forecasting, budgeting and ROI analysis. Experienced Digital marketing practitioner with demonstrable experience of creating and implementing content strategy across different channels that appeal to desired target audience. My resilience in challenging scenarios, combined with my unwavering dedication to excellence, positions me as an asset for roles that prioritize consumer engagement, sales improvement, brand building and team collaboration. Eager to bring my diverse skill set and experience to new challenges and opportunities.

Oriyomi Olaniwun

Marketing Professional with cognate experience in Marketing Communications, Brand building, Digital Marketing & driving business growth through tested Consumer Insights. My background encompasses global B2B and B2C marketing communication strategies, extensive product marketing, global campaign strategies and implementation, promotion planning, forecasting, budgeting and ROI analysis. Experienced Digital marketing practitioner with demonstrable experience of creating and implementing content strategy across different channels that appeal to desired target audience. My resilience in challenging scenarios, combined with my unwavering dedication to excellence, positions me as an asset for roles that prioritize consumer engagement, sales improvement, brand building and team collaboration. Eager to bring my diverse skill set and experience to new challenges and opportunities.

Available to hire

Marketing Professional with cognate experience in Marketing Communications, Brand building, Digital Marketing & driving business growth through tested Consumer Insights. My background encompasses global B2B and B2C marketing communication strategies, extensive product marketing, global campaign strategies and implementation, promotion planning, forecasting, budgeting and ROI analysis. Experienced Digital marketing practitioner with demonstrable experience of creating and implementing content strategy across different channels that appeal to desired target audience. My resilience in challenging scenarios, combined with my unwavering dedication to excellence, positions me as an asset for roles that prioritize consumer engagement, sales improvement, brand building and team collaboration. Eager to bring my diverse skill set and experience to new challenges and opportunities.

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Work Experience

Marketing Manager at Imperf Consulting Limited
May 1, 2017 - Present
Developed yearly marketing plans leveraging consumer insights to fill market gaps and drive profitability. Executed multi-channel marketing campaigns to increase brand awareness and expand bottom line. Supported sales by identifying target audiences and leading strategic B2B sales pitches to C-suite executives. Managed brand perception via events and trade marketing, ensuring consistent brand collateral. Planned budgets aligned to financial objectives and facilitated internal brand communication. Led digital marketing across websites, social media, CRM, and advertising platforms. Oversaw third-party agency relationships, market research, competitor analysis, and utilized Google Analytics for performance monitoring. Produced weekly and monthly reports for strategic planning.
Chief Digital Officer at Tomato Digitals
April 30, 2017 - July 21, 2025
Devised digital marketing campaign strategies aligned with client briefs, targeting audience engagement through platform-specific communication and execution plans. Created content calendars supporting campaign objectives and managed content marketing and distribution for rich, relevant materials that boost lead generation. Managed social media accounts for key clients including Sanofi, Imperial Homes, Bosch, and Jumia, providing weekly performance reports. Developed and executed influencer marketing strategies ensuring client satisfaction. Proficiently managed Google Ads, CRM, SEO, Hubspot, and WordPress platforms.
Account Manager at SO&U Saatchi & Saatchi
June 30, 2015 - July 21, 2025
Led brand management teams for Diageo and Southern Sun Hotel, overseeing Above the Line communication activities for multiple brands including Guinness, Johnnie Walker, Ciroc, and Baileys. Developed brand strategies that connected with consumer passion points. Delivered award-winning campaigns rooted in trends, consumer insights, and brand USP. Proposed sales improvements through market research and competitor analysis. Managed stakeholder relations between agencies and regulatory bodies. Directed Public Relations for Akwa Ibom State Government's Dakaada Project, achieving community buy-in. Achieved significant billing targets and secured major marketing pitches.
Senior Account Executive at Neo Media & Marketing
April 30, 2011 - July 21, 2025
Managed client relationships with key accounts like Heineken (NBL) and Unilever, ensuring brand activations met objectives. Contributed to perception management for Unilever brands, enhancing positive brand image. Led the Maltina Dance All reality TV project in collaboration with Lowe Lintas, achieving high viewer engagement. Boosted brand engagement for Star Quest and Guilder Ultimate Search projects. Developed innovative concepts for Unilever products, led major events including Omo's 50th anniversary celebration, and managed cross-functional teams for Unilever's perception management drives.

Education

BSc at University of Ibadan
January 1, 2006 - December 31, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Consumer Goods, Media & Entertainment, Real Estate & Construction

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